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Tag: bitcoin

BitCart Ditches Bitcoin For Dash, User Uptake “Soars”

BitCart Ditches Bitcoin For Dash,
User Uptake “Soars”

    

Discount gift card supplier BitCart

has taken the unusual step of abandoning Bitcoin in favor of Dash payment, with demand “soaring” as a result.

BitCart, an Irish startup competing with the likes of Gyft, now only offers customers the option of paying for their Amazon gift cards with Dash. The cards, purchased at a discount, effectively give holders a 15 percent saving on Amazon products. The scheme will shortly expand to include hotels.com. “From a merchant’s point of view, bitcoin is extremely problematic,” CEO Graham de Barra said in a press release about the move.

“Bitcoin as a method of payment on BitCart is simply not sustainable and it's a nightmare from a merchant point of view; every twenty or so transactions the platform would stop working and we would have to reintegrate the API.” Dash has meanwhile managed to keep its value in the face of rising and falling altcoin markets, while Bitcoin’s network woes are compounded by an influx of new users. “Since we integrated Dash six weeks ago, we haven't had a single problem. Dash is so easy to use from both a consumer and merchant perspective and since we disabled bitcoin, demand for BitCart has gone through the roof,” de Barra continued.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk Markethive Founding Member

GAW Miners Creator Josh Garza Fined $12 mln For “Ponzi Scheme”

GAW Miners Creator Josh Garza Fined $12 mln For “Ponzi Scheme”

    

Former GAW Miners creator Josh Garza faces a $12 mln fine

for running what lawmakers have certified was a “Ponzi scheme.” Garza, who was charged with securities fraud in 2015 and is also facing separate criminal proceedings for running the fraudulent mining operation, received a final judgment from the US Securities and Exchange Commission (SEC) on June 2. “According to the SEC's complaint, GAW Miners and ZenMiner did not own enough computing power for the mining they promised to conduct, so most investors paid for a share of computing power that never existed,” the official filing reads. “Returns allegedly paid to some investors came from proceeds generated from sales to other investors.”

GAW Miners and sister scheme Paycoin attracted widespread accusations while it was active during 2014, despite Garza’s persistent efforts to denounce what he considered defamatory propaganda on the part of users, commentators and the media. A ruling is yet to be made on what should happen to the Bitcoin funds collected by Garza and his associates, with the virtual currency’s price having markedly increased in the intervening period. The penalty specifically takes the form of “$10,384,099 in disgorgement and prejudgment interest. The final judgment also requires each entity to pay a civil penalty of $1,000,000.”

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk Markethive Founding Member

The new cryptocurrency gold rush: digital tokens that raise millions in minutes

The new cryptocurrency gold rush: digital tokens that raise millions in minutes

The new cryptocurrency gold rush: digital tokens that raise millions in minutes

 

New York City

About a dozen rain-soaked people were crammed between the revolving doors and security barriers in the lobby of New York University’s Stern School of Business as torrents pelted down outside. All desperately wanted in to the hottest ticket in town, one that promised to make some of them overnight millionaires, if not billionaires. Among them was Dan Morehead, a former Wall Street titan turned bitcoin investor, and a dentist working on a blockchain startup who had flown in from Seoul.

“I don’t really care that you overbooked, it’s not my problem! I don’t care about a refund,” one agitated man seeking entry barked at two T-shirt clad twentysomethings on the other side, one of them clutching a clipboard.

“You can be upset and raise your voice, but we can’t change anything,” one of the gatekeepers replied.

“We have three clients down there!” another man interjected.

The clipboard holder dutifully scribbled down names. When it was my turn, she said NYU wanted to clear out the huddled mass blocking the building’s entrance: “The auditorium holds like 470 people. We have more than 500 people down there right now. NYU is calling security.”

Inside, a conference called “Token Summit” was in full swing. The event was the first to focus on a rapidly snowballing phenomenon called cryptocurrency token offerings—a new fundraising method that allows companies to raise millions of dollars in mere minutes.

The cryptocurrency world has gone mad for token offerings. These launches, popularly known as ICOs or initial coin offerings, have already raised more than $150 million this year, according to research firm Smith + Crown. They are seen as a disruptive new mechanism that could displace traditional venture capitalists from the fund raising process—a view that’s been endorsed by a coterie of brand name VCs themselves—and remake the internet’s business model with decentralized applications and cryptocurrencies. Take an outfit known as Gnosis, a decentralized prediction market, which raised $12 million in under 15 minutes, valuing it at $300 million. Investors had invested based solely on a PDF prepared by its founders (recently a firm called Brave raised $35 million in 30 seconds).

As cryptocurrency prices exploded, ICO fever gripped the over 2,700 blockchain tech enthusiasts who descended on New York in late May for a series of back-to-back industry conferences. Rumors flew about the fortunes being made, as the cryptocurrency ethereum climbed from $127 per unit of ether at the start of the week to $228 by Thursday. The head of an ethereum app development shop was said to hold 6 million ether, meaning he went from being a mere millionaire on Monday to an ether billionaire, holding $1.4 billion worth of the stuff, three days later. “Out of the 2,700 attendees there were at least 500 millionaires, and between zero to five billionaires,” said one longtime observer of the cryptocurrency scene, who wanted to remain anonymous.

Why are tokens a big deal?

The oracles of Silicon Valley say token offerings could reinvent the “freemium” business model of the internet, upending the huge centralized services—think of Facebook or Google—that have emerged. Instead of enticing users with free services, paid for by venture capital, and then eventually turning a profit by showing ads to those users, tokens offer a direct channel for capital to flow between user and the technologist.

The user would pay for a token upfront, providing funds for coders to develop the promised technology. If the technology works as advertised and gains popularity, it should attract more users, thus increasing demand for the token offered at the start. As the token value increases, those early users who bought tokens will benefit from appreciating token prices. Each token offering has different rules around the total supply of tokens and when they are released.

“This is a ‘better-than-free’ business model, where users make money for being early adopters,” write Balaji Srinivasan and Naval Ravikant, a partner at venture firm Andreessen Horowitz and the founder of investing platform AngelList, respectively. Ravikant has launched a platform called CoinList that will help accredited investors put money into token launches.

Token offerings could also correct an imbalance in the way financial rewards are distributed among technologists. Historically, the people who develop foundational technologies, such as protocols, have watched from the sidelines as others—firms that build the applications running atop those protocols—reap the riches. The Google search engine, for instance, is an application that trawls the world wide web, which is made up of a collection of open-source protocols. Yet it’s Google’s founders who are billionaires and not Tim Berners-Lee, who came up with the protocols that made not just Google, but the entire web, possible.

Cryptotokens could change that because protocol creators now have a way to be rewarded for the success of their technology, without having to create a hit application on top of it. “With tokens … the creators of a protocol can ‘monetize’ it directly and will in fact benefit more as others build businesses on top of that protocol,” writes Albert Wenger, a partner at Union Square Ventures.

This is the argument behind the “fat protocol” investment thesis: the protocols of the past were “thin” and unable to accrue financial value. The application layer resting atop those protocols were the ones to reap the rewards. But cryptotokens could enable the protocols of today to become “fat”—creating more wealth and value than even the enormously successful applications of the past. “These new ‘fat protocols’ may eventually create and capture more value than the last generation of Internet companies,” Srinivasan and Ravikant write.

Venture firms who subscribe to this theory have wasted no time putting their money where their mouths are. This is why firms like Union Square Ventures and Andreessen Horowitz have backed funds like Polychain Capital, which invest exclusively in token offerings. While the tokens are being raised for digital services at the moment—things like storage, identity management, or chat room stickers—one can imagine them being used for offline products and services someday in the future, too.

Nor are tokens limited to new projects. The chat platform Kik, with 15 million monthly active users, launched its own token last week at the conference, in the hopes of seeding an “economy built around chat (pdf).” In practice this means Kik users can earn and spend on special stickers, images, or even entry to celebrity chat rooms using the chat app’s Kin token. Unlike traditional loyalty points issued by a merchant, however, the Kin tokens are decentralized because they are issued on top of ethereum (more on that below). The Kin digital currency could exist even if the chat app vanished after issuance—although it probably wouldn’t be used very much and would be worth little.

What are tokens, exactly?

At this stage, an explainer on what tokens are, exactly, is helpful. You can think of a token offering as a hybrid between a Kickstarter campaign and a stock market flotation. On one hand, the launch lets customers reserve a product or service before it’s completed and ready for the market—that’s the Kickstarter part. On the other hand, it also gives those customers a stake in the future of that product or service; if the service gains in popularity, the token should rise in price, enriching the original users, making it a lot like getting in on a hot IPO. However, one of those analogies puts token issuers squarely in the sights of securities regulators, so the distinction is crucial. More on that later when we discuss the legal gray area that tokens occupy.

Like the rest of the cryptocurrency industry, token offerings rely on a basic circular logic: A token has as much value as its users bestow on it, just as bitcoin rises in price so long as demand outstrips supply. But token boosters say their units of digital currency are different from bitcoin in one critical respect: they are programmable, and have been coded to perform various useful functions.

Tokens issued today are built atop ethereum, the second most valuable cryptocurrency on the market. Ethereum is like bitcoin because it is a tradable digital currency, which is called ether. It’s unlike bitcoin because it was designed with its own programming language—a significant departure from, and its creators say, an upgrade over, bitcoin. This language allows people to write “smart contracts” or automatically executed agreements on ethereum. A bond, for instance, might automatically pay out its coupon, without the need for an intermediary or paperwork.

It turns out that ethereum’s programming language is powerful enough that coders can write smart contracts that issue new units of digital currency, bound by their own rules. This is what the tokens offered today are: a series of complicated ethereum smart contracts. The ethereum network itself is being used as a giant token-issuing machine. “Right now ethereum is a token factory,” says Muneeb Ali, co-founder of Blockstack, a startup working on building tools for a decentralized internet.

The circularity of cryptocurrency economics is at play again here: Ethereum itself raised capital from its users by offering ether tokens in 2014, raising $18 million. The ethereum protocol then became a staging ground for experiments in token funding: A vehicle called the Decentralized Autonomous Organization managed to raise $150 million on the promise that it would be a new form of business structure, one that automated away managers using a combination of smart contracts and tokens. It was promptly hacked for millions and flamed out spectacularly.

An ethereum-based token is to ether as a concert ticket is to a US dollar, Peter Van Valkenburgh, director of research at the Coin Center think tank, suggests. “In the real world we often use all sorts of items rather like we use cash,” he writes. “We use tickets, coupons … and a variety of bearer instruments because they entitle the holder to different things.” These customized tokens can be traded on secondary markets, like exchanges, and have their own value, independent of the price of ether.

Orange groves and securities law

While the potential of token launches remains vague, though powerful, almost everyone I spoke to at the New York conferences agreed on one thing: The US government would crack down on the offerings eventually. No one seems to think the good times for ICOs will last.

The legality of tokens hinges on something called the “Howey test,” named after a Florida company in the 1940s that tried to raise capital by selling contracts against its citrus groves—a practice that the US Supreme Court ruled was similar to a stock offering. At the Consensus conference, the debate about whether or not ICOs were like citrus grove contracts was captured by an exchange between Van Valkenburg, who argued that tokens are like products and not securities, and Preston Bryne, a lawyer and founder of a blockchain company called Monax.

“It’s like buying gold … it’s not like buying a security in a gold mine,” said Van Valkenburg. Responded Bryne, “This is complete nonsense. Everybody knows what this is. It’s, in substance and form, the sale of investments that people are purchasing with expectation of profit at a later date.”

Of course, what really matters is the regulator’s opinion. The US Securities and Exchange Commission hasn’t weighed in on the matter yet. But an SEC official who spoke at the Consensus conference, Valerie Szczepanik, who heads its unit looking at blockchain tech, sounded a note of caution, according to Reuters: “Whether or not you are regulated by the SEC, you still have fiduciary duties to your investors. If you want this industry to flourish, protection of investors should be at the forefront.”

Token boosters await official intervention with a mixture of trepidation and relief. Take Stan Miroshnik, who was a veteran investment banker with Morgan Stanley in London. He now runs a firm called Argon that corrals big investors—like cryptocurrency “whales,” adventurous family offices, and hedge funds—into token launches to ensure they’re sold out.

When a group of coders wants to raise money for their project, Miroshnik hits Slack teams, Telegram groups, and gets press in the cryptocurrency trade media to rustle up business. “Having seen the technology boom in the 90s, this is just another emerging capital market,” he says. “It needs institutional grade providers like ourselves who come out of traditional investment banks. One day Fidelity is going to show up and say, ‘I want $4 billion of that token, help me buy it.’ You need someone who can, frankly, speak their language.”

For Miroshnik, the sooner the SEC steps in, the better. “I welcome it,” he says. “It would be helpful to figure out where the boundaries are.”

WRITTEN BY
Joon Ian Wong

David Ogden
Entrepreneur

 

Alan Zibluk Markethive Founding Member

Qatar Blockchain Experiments Can Help Rescue Country From Sudden Isolation

Qatar Blockchain Experiments Can Help Rescue Country From Sudden Isolation

    

Blockchain could come to Qatar’s rescue after four Middle Eastern countries cut ties

with the country over its alleged support of terrorism. Egypt, Saudi Arabia, Bahrain and the United Arab Emirates announced they had severed diplomatic and transport ties on Monday while neighboring Pakistan said it currently had “no intention” of following them. The Financial Times quotes a Saudi news agency stating the government enacted the policy for the “protection of national security from the dangers of terrorism and extremism.”

Qatari sources reacted saying the collective move “was founded on allegations that have no basis in fact.” While the government added it would “not affect the normal lives of citizens and residents,” Qatar’s isolation could provide a timely opportunity for disruptive innovation to take hold. The country has been an active participant in Blockchain experimentation, specifically in its banking sector, with pilot schemes being successfully completed for money transfers in April.

“We have just started blockchain, a cutting-edge technology that will be used for remittances. We are the first bank in Qatar to actually pilot this approach,” Joseph Abraham, CEO of the Commercial Bank of Qatar, told local news resource The Peninsula last month. Of the four states pressuring Qatar, the UAE and increasingly Bahrain are also becoming major players in Blockchain.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk Markethive Founding Member

Fujitsu Joins Blockchain Race With Hyperledger Platform

Fujitsu Joins Blockchain Race With Hyperledger Platform

    

Japanese technology giant Fujitsu has announced it is developing Blockchain

software for data handling, access and distribution. The as-yet unnamed product, which the company hopes to commercialize later this year, will offer three core features putting data handling on the Blockchain for business. Registering data information based on the storage location, managing access and automating data request processes are all part of the plan for the product.

“Recently with the spread of technologies such as IoT, a variety of information relating to people and things has been recorded and stored as data. Efforts to create new value through big data analysis and artificial intelligence (AI) have also become significant worldwide,” an accompanying press release explains.

“In order to generate such value, large volumes of diverse data will be necessary and it will be important for organizations and individuals to share them.” Like IBM’s competitor Blockchain platform, Fujitsu is leveraging Hyperledger technology to build its solution, while a prototype demonstration will go live at the upcoming Interop Tokyo 2017 conference, taking place from June 7-9. The company is just one of an increasing number of international enterprises looking to Hyperledger to help them get ahead of the curve in implementing Blockchain technology.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk Markethive Founding Member

Blockchain Success Sees BTL’s Interbit Aim For Production

Blockchain Success Sees BTL’s Interbit Aim For Production

    

Blockchain platform BTL Group has announced it is to pursue the development

of its Interbit trading solution after a successful oil market pilot. Interbit, which has been used by BP and Eni in conjunction with Wien Energie to handle oil trades, will now work towards a “go-to production phase,” Finance Magnates reports.

“Having demonstrated the reductions in risk and cost savings that are achievable we now have an opportunity to deliver the first successful blockchain based application to the energy market,” BTL co-founder and CEO Guy Halford-Thompson said. “We are also very excited that the pilot has enabled participating companies to better understand the benefits of Interbit and identify other areas in their organizations where they can apply it.” The 12-week oil pilot, which began in February, showed its value even while under initial scrutiny, Reuters further reports on Monday, as it unearthed an accounting issue which would otherwise have caused delays later on in the trading process.

Ernst & Young, which provided consulting support during the pilot, said the benefits of Blockchain extend far beyond simple accounts reinforcement. “Use of such technology can help by streamlining back office processes, leading to reduced risk, better protection against cyber threats and ultimately significant cost savings,” partner Andrew Woosey commented, adding that “further engineering and organisational effort is needed to achieve these outcomes.” Blockchain is also making inroads into oil trading streamlining elsewhere thanks to IBM’s Hyperledger-based IBM Blockchain platform and other partnerships.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk Markethive Founding Member

Newegg Canada Drops Bitcoin Payments, BitPay in Spotlight

Newegg Canada Drops Bitcoin Payments, BitPay in Spotlight

    

Newegg’s Canada arm appears to have dropped Bitcoin payments

after BitPay’s halting of settlements in Canadian dollars (CAD) last week. Citing information from a company representative, a Reddit user claimed Newegg, which was one of the first major retailers to begin accepting Bitcoin, will no longer offer the option to customers on its Newegg.ca platform. Asked why Bitcoin was no longer a payment method, the representative during an instant chat stated they were “not provided with more information” but that “bitcoin is no longer available to be used on Newegg.ca.” Newegg’s main .com site appears not to have adopted the policy, suggesting the problem lies with the company’s payment processor, BitPay.

In a circular last month, BitPay said that it “will no longer be able to support settlements in CAD” and that businesses in Canada would have to accept BTC or USD payouts instead. “You still have the option to continue accepting bitcoin payments via our platform and receive your settlement in BTC (bitcoin) or via USD (US Dollar) wires going forward,” it stated, with the new arrangement effective May 31. BitPay introduced minimum $1,000 minimum withdrawals after losing its Canadian banking partner in May last year. More recently, it has added further changes to its gateway in response to rising mining fees.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk Markethive Founding Member

Bitcoin Price Retakes $2,500 To Continue Eight-Week Overall Rally

Bitcoin Price Retakes $2,500 To Continue Eight-Week Overall Rally

    

Bitcoin price is headed towards $2,600

as of Monday as a week of sustained growth reverses losses from the last week of May. Altcoins broadly followed suit, the top 10 adding up to eight percent in the 24 hours to press time on the back of Bitcoin’s steady upward trend. The move marks a return to more stable price action following last month’s comparatively significant volatility.

Eighth week factor

Analyzing Bitcoin, one commentator nonetheless drew attention to the fact that the virtual currency was completing its eighth week of overall growth. This had only occurred twice before, both periods signifying bubbles. While multiple sources had warned about the adverse effects of a third bubble and considered it to be far from over following the recent correction under $2,000, the reversal is now challenging them to forecast new ceilings once again. Despite the rapid rise in 2017, Bitcoin’s current price is only around twice the previous all-time “bubble” high of $1,200 in November 2013.

A curious big mover in June, meanwhile, has come in the form of SysCoin, the asset which was first to debut Lightning Network transactions on its mainnet at the end of April. Having seen a spike to around $0.165 per coin at the time, prices then tailed off, suddenly racing back in recent days to hit almost $0.23.

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
TCC-Bitcoin.

Alan Zibluk Markethive Founding Member

How to get started in the cryptocurrency game

How to get started in the cryptocurrency game

How to get started in the cryptocurrency game

 

As bitcoin reaches for $2,500 again, I thought this would be a good time to let readers know exactly how digital currencies work and how to get more information if you wish to partake in this alternative investment.

There will be only 21 million bitcoins created, and as of last month, roughly 16.8 million or 80 percent of all the bitcoins have been “mined,” or created. So unlike the paper currencies in the world today, no governing body can print more bitcoin to dilute its value.

To get started, the first thing you will need is a digital wallet.

The wallet can be thought of more like a bank account, which can reside on your computer, phone or other smart device. It is always advisable to have your wallet backed up in another location so that a crashed hard drive does not wipe out your bitcoins.

There are many wallets out there to choose from, depending on your security needs and whether you wish to be an active trader or a more passive buy-and-hold investor.

Once you have set up your wallet, then you can go to one of the many digital currency exchanges to purchase a bitcoin.

Many exchanges now allow you to buy bitcoin with a credit card over the Web. Coinbase.com and Coindesk.com are two of the largest, and offer tutorials on digital currencies.

However, if you do not wish to use your bank account, there is one site called LocalBitcoins.com that allows face-to-face purchases.

Bitcoins are mined, or searched for, by using computing processing power in a distributed network to locate and solve mathematical problems to acquire the code for the “coin.”

This distributed network also provides the backbone to use bitcoin to purchase items or identify the bitcoin you hold.

There are a growing number of outlets that are accepting bitcoin for payment, including an Acura dealership in Valley Stream, LI, which offers pricing using bitcoin.

Bitpremier.com has an entire Web site dedicated to high-end Brooklyn real estate listing for $1.975 million or 809 bitcoin and other luxury items including a Peter Max print for $5,000 or 2.05 bitcoin all just a mouse click away.

As the value of bitcoin has skyrocketed, most bitcoin holders are investors, however, not consumers.

One year ago, bitcoin was trading at $525. It is now nearing $2,500, so at this point it does not make sense to purchase items using bitcoin until the price finds its level.

Like any other investment, there’s no guarantee that bitcoin will continue this rapid rise, but there are some aspects of bitcoin that point in that direction.
 

A bullish marker for bitcoin is that a vast majority of the planet does not know of, or is yet involved in, digital currencies, so as this news moves into the mainstream, more investors may jump in.

There are some very outlandish predictions for bitcoin’s value over the next three years due to its scarcity and a growing number of investors becoming aware. But as I said, no investment goes straight up.

As the value rises, a very important aspect to bitcoin is it can be divided into smaller parts. The smallest divisible amount is one hundred millionth of a bitcoin, and is called a “Satoshi,” after Satoshi Nakamoto, the software developer who founded bitcoin.

Remember, this is just a primer, and there are many resources out there to help you to study up on this new form of currency.

By Michael Gray

Once you have purchased you first bitcoin there is a way to continue to grow your number of bitcoin and that is to invest in Trade Coin Club which will help to continue to grow your wealth even if the price goes up or down.

David Ogden
Entrepreneur

 

Alan Zibluk Markethive Founding Member

Why Your Sales Team Needs Inbound Marketing Strategy

Why Your Sales Team Needs Inbound Marketing Strategy
    

Real time is a new mindset in marketing,

and that is what inbound marketing is all about. Interruptive sales approaches include telemarketing calls, direct mail, email spam, print advertising, television and radio ads, interstitial and transitional online and pre-rolls ads. And you know what? Your customers are fed up with these outdated and traditional approaches. In the digital era, outbound sales practices such as the ones mentioned above are losing their effectiveness rapidly.

Inbound marketing strategy is the new kid on the block!

Rather than pushing your product/service to consumers, an inbound approach focuses on educating them about a particular offering. Inbound marketing is a type of permission-based marketing which concentrates on presenting offers and related information to people who are actively looking for the same product/service. There are several ways to increase your leads, but the most effective way is to increase your lead capture rate. An inbound marketing approach could also help your sales team in maximizing this rate. So how does this methodology help your sales team in boosting their work productivity? Let’s find out…

Why your sales team needs an inbound marketing strategy ASAP!

Saves Time and Money (and a lot of it)

A primary advantage of the inbound methodology is that you can easily identify your customer’s behavior and develop a precise buyer persona. This approach saves a lot of money and time for your sales team as they can quickly eliminate all the leads which don’t match the persona. Your sales team can easily identify the ideal prospect which enables them to focus more on the leads that require more attention, in terms of calls or in-person meetings.

Helps you get more Qualified Leads

Sales teams wind up losing tremendous time and effort on low quality leads. With inbound marketing, you can improve your lead quality by running more relevant and effective campaigns. Let’s say your sales team is using a CRM to track conversions. With inbound marketing, your sales rep can record all their activities in the CRM and send it to the marketing team to review. Your marketing team can then check all the logs and collaborate easily with the sales team for better feedback. This invaluable data enables marketing department to learn more about the effectiveness of each campaign and improve the buyer persona in the future. These small improvements can generate high quality leads for your sales team in the future.

Inbound methodology attracts a customer base that is truly interested in your product or service. By offering the most valuable and relevant content to visitors, the entire process not only assists your sales team in getting better leads but also provides a huge amount of relevant content to share during the sales process. As a result, you can build your own loyal customer base. This method also helps amplify  the reach of your content which boosts your chances of getting more qualified leads.

Enables Collaboration Between Sales & Marketing teams! (smarketing!)

In most companies, sales and marketing teams tend to have a troubled relationship.There is no alignment between both teams and blame games are quite common. Inbound marketing strategy plays cupid between both teams! Inbound methodology increases collaboration between ales and marketing teams through a Service Level Agreement (SLA). This agreement:

  • Holds both teams accountable to each other
  • Measures outcomes of respective teams
  • Helps in determining exactly what is going wrong if enough leads aren’t being generated.

The whole process creates a unified sales and marketing alignment or as we like to call it — Smarketing

Facilitates meaningful Sales Conversations:

Gone are the days when a sales rep closes a deal by blabbering a few persuasive words. Due to information explosion on the digital platform, people refuse to accept traditional sales gimmicks. In inbound marketing, the role of a sales rep is more of an educator than a hardcore seller. By understanding the buyer persona and buyer journey of a customer, a sales rep can have a much more meaningful communication with the prospect. By determining interest levels of a customer and establishing a plan beforehand, your sales team can close deals armed with relevant knowledge about the prospect. Has your sales team considered going inbound? Or have you already adopted the inbound route? How well did it work out for you?

Chuck Reynolds
Contributor
Please click either Link to Learn more about –
Inbound Marketing.

Alan Zibluk Markethive Founding Member