Hot Lemon and Ginger Water — Best Sore Throat Remedy
I have always been interested in health. This came to head with me in 1996 at 29 years old. I became a USANA Distributor in July of that year as I wanted their products. I am only mentioning it here as 20 years later I am still taking the product. I will include a link for my site at the very end of this blog post. Better health interests me.
In 2013 I saw the movie “Fat, Sick & Nearly Dead.” After that movie I bought a juicer. I initially was juicing more fruit than I should have. My girlfriend gave me Jason Vale’s book “The Juice Master’s Ultimate Fast Food Book.” The book changed my life and I safely says lemons are probably my best friend after my girlfriend.
The book is great and the thing I took away from it was the “Three One” rule. For every piece of fruit have three vegetables. It made a huge difference.
Jason discusses lemons in his book which lead me to hot lemon and ginger water. Hot lemon water by itself is boring. Adding pieces of gingerroot to it makes it a lot more interesting. I have never been a fan of tea but I like this.
All I do is cut a half of lemon into pieces and put it in my cup. I then take a piece of gingerroot the size of my thumb, cut that into pieces and add it to my cup. I then just add hot water.
I am not sure where I stand between the issue of nutritional supplements over getting all you need from food, I am sure of this sore throat remedy. I put this drink in the “preventive” category. I have not had a sore throat in years. My cold use to start with a really sore throat. Today when I get a cold it just starts with a little dry throat. I still get colds but not nearly as bad as before.
I am passionate about health and I am going to start sharing what I know works. Hot Lemon and Ginger Water works.
Race or more accurately, racism was a primary issue in the Donald Sterling and L.A. Clipper controversy; however, the most important business component at risk was both the NBA and L.A. Clipper Brand. Now, a brand is commonly perceived as a product, service or concept manifested in the form of a visual logo that represents a specific company. Okay, a nice safe and tidy corporate definition; however, successful brands are intangible and represent emotions, qualities and stories that motivate consumers to join in partnership with a specific company that gives value to its consumers. A brand that attract its customers by providing value and develops a trusting relationship then, the logo not only represents the company but, the corporate culture (ideals, ideologies & values) that is portrayed in media for the benefit of further expanding the brand to a larger consumer base. “The NBA has been the poster child for diversity in American sports from the coaches on the sidelines, to the executive’s they hire and obviously to the players on the court”. Now, 81% of the NBA players are people of color, ¾ of the NBA players are African-American and 27% of NBA coaches are African-American”. Needless to say, NBA’s brand is about inclusion of all people and strives for parity in all levels of employment.
So, what happens when a well-known brand is compromised because of an act of self-destructive conduct within corporate management? When large sums of revenue are at risk then, immediate emergency measures are implemented to save the cash and more importantly, salvage the reputation of the organization that was perceived to have committed an offense against its customer base. Donald Sterling, former owner of the LA. Clippers knows all about committing corporate suicide due to a documented long-term history of racial bigotry against African Americans. Unfortunately, Mr. Sterling failed to consider the economic and social impact his words would have on his employees, basketball fans and corporate sponsors who invested significant sums of money into the Clipper organization. Let’s look at who invested and who threatened to bail if, Mr. Sterling wasn’t removed from the Clipper organization in real time.
Well, sponsors like Car Max, State Farm, Virgin America, Chumash Casino Resort, Lumber Liquidators, Yokohoma Tire Corporations, Corona, Constellation Brands, Kia Motors, Adidas, Mercedes-Benz, Red Bull, Burger King, Samsung and MGM Resorts and End Ties, all threatened to end ties, with both the Clippers and the NBA. Clearly, they didn’t want to be associated with any entity that appeared to support racial bigotry. With millennials and older adults being primary consumers of goods and services in both social media and professional sports it would be complete lunacy for sponsors to ostracize such a critical revenue stream.
Business is about relationship building and like anything of value takes considerable time and effort to develop; however, it only takes seconds or minutes to DESTROY. Developing a trusting relationship with customers is the foundation of business's ability to achieve long-term success. Now, if you consider Donald Sterling's 30-year plus ownership of the Clippers was essentially destroyed in under 9-minutes of secret audiotape (recorded by his mistress) and with the potential of collateral damage to his other businesses. Additionally, future business opportunities were potentially compromised; hence, the true cost of this act of entrepreneurial-suicide remains unknown to the general public.
So, it remains clear that one's words have consequences and this is true in all aspects of life but, even more, when you’re the owner of a NBA franchise worth 1 billion dollars and the majority of your players were African-American. It is clear Mr. Sterling didn't respect certain people of different races/ethnicity but, why didn't he respect his brand? Why risk it all?
Well, let's first review a definition to ensure everyone is on the same page, “Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Alright, that's clear so both NBA & L.A., Clippers are brands that represent the best in professional basketball, which appeals to millions of people who are willing to pay to be associated with such organizations because they provide value/service to their target market.
Unfortunately, Mr. Sterling FAILED to recognize the importance of valuing his target market and the formula for success that generated millions of dollars for his organization. He took things for granted. When you have success and you become reckless then, you become a liability to your company and those who rely on its production of products and services to the established consumer abuse.
Now, fortunately for both the NBA and LA Clipper organization, they never lost sight of the most important element of the Formula of Success and that is the fans. Without the fans then, you have no business and keeping them interested in the basketball brand was paramount to everyone's success.
Like in both online and offline businesses the formula for success entails a system designed to produce new customers and create an income multiplier rather than just one-time customers but, a lifetime customer. This is desired in all businesses; hence, to achieve this goal begins with respecting your BRAND.
YouTube has become the go to site for inspiring cat videos, as well as music and a myriad of other things, but one of the most popular searches on YouTube is also "How-To" videos. Kids have learned to play musical instruments on YouTube and kids of all ages have learned a wide varitety of skills using a wide arrray "how-to" videos.
YouTube, however is not the only kid on the block when it comes to "How-To" information.
Take a look at the following instructional sites for additional sources of how-to information.
Wiki-how Still a great site — It is a vast repository of information from the easy to the incredibly complicated.
Lifehacker — from the mundane to the exotic — Lifehacker reports on the unique things you need to know and the skills you need to master in order to not just survive, but thrive in this world.
doityourself The ultimate do it yourselfers website with advice on projects from A-Z
FabHow — Detailed step by step instructions with very large pictures for the do it yourselfer.
WonderHowTo — videos and step by step information. Very easy to follow.
Instructables — from the simple to the highly complex detailed instructions on building things.
You actually can save quite a bit of time and money by making things yourself on certain projects. You also may be able to fix things yourself instead of hiring someone to do it. For many tasks, it involves something you probably would not attempt or even think of on your own. Good luck to all the do it yourselfers out there.
The first picture is my website at http://alzibluk.com. I wrote the first blog post. The last two blog posts were written by other people that I don’t even know. I use Markethive to constantly give my websites content. I am a big fan of utilizing groups in Markethive for this purpose.
The second picture is my blog post. I like how the title and picture looks.
The third picture is text from my post. It is very easy to read on my phone. We live in a world that is constantly on the go.
My last picture is to show the Pinterest widget. I do want people to follow me on Pinterest.
Thanks for reading and I give the Fourteenpress Theme two thumbs up.
Govt Monetization of Marriage…. Try, Entrepreneurship or Home Business Instead!!!
“Marriage is a contract but, admitting it means the institution is really a business” …Vaurn James
Times are tough and if, an Oxygen Tax could be implemented governments at all levels would be charging us a fee to breathe; however, the cost benefit analysis wouldn’t be advantageous for generating revenue if, your clientele suffer from Anoxia (die from suffocation), I think, I am light-headed, right now. Now, oxygen remains free for now; however, man’s other form of oxygen or more accurately, carbon dioxide (NEVER ingest because you know the outcome) the female provides an ideal opportunity for the extraction of a man’s resources via his ultimate commitment in life known as tying the noose… I mean knot, i.e., better known as marriage. Yes, it’s an institution and confirmation it’s a bloody nuthouse. Hey, Gene Simmons of Kiss said it best, “the biggest financial pitfall in life is divorce and the biggest reason for divorce is marriage”. Not a very wise investment by signing a contract that mixes business w/pleasure.
“What About Love”, as per Ann Wilson, “Dreamboat Annie” & Nancy Wilson of the Rock & Roll sister act group known as Heart. Forget it, love is a bonus, if you have it in your relationship but, marriage is and always has been a business contract. If, you doubt it then, ask any attorney who can recite the old saying, “litigation is the basic legal right, which guarantees every corporation/business its decade in court”. Clearly, a quick, easy and amicable divorce is not profitable for attorneys, courts and the economic mercenaries who initiated the proceedings.
Nothing like having access to your former partner’s 401K, IRA and/or Life-time alimony as a parting gift. Property Distribution Laws in theory are about equitable division of assets and resources earned during the marriage; however, the concept of Standard of Living has led to essentially lifetime alimony even after the marriage. Imagine being responsible for ensuring your ex’s standard of living is commensurate or even better than your own despite, forfeiture of 50% of your accumulated wealth. Sounds like governmental incentivized dependence on a system that promotes continued litigation and no accountability for eventual, financial independence. Charles Dickens was accurate when he said, “the one great principle of the English law is, to make business for itself”. "It's just as easy to love a rich man as a poor man", yeah, right. With marriage being a significant source of revenue for government then, it’s time to look at the institution from a pure legal and cost-benefit analysis which is more honest.
Yeah, with a 50% divorce rate and women initiating 70% of the divorces, investing in the Institution of Marriage appears to be reserved for the very wealthy, naïve, religious or very stupid. Fortunately, many of us in the middle-class now recognize that signing a marriage contract results in the automatic forfeiture of half of our goods/properties/assets accumulated during the marriage. Christ, Asset Forfeiture Laws under the Reagan Administration were more equitable than most divorce hearings but, if you want out the relationship then, you have to pay the ex-wife and her new baby-daddy (Government) a significant portion of your net worth. Oh yes, alimony, child-support and other monthly maintenance costs are more easily acquired with assistance of feminist judges, mangina politicians, equitable distribution of property laws, gender-bias laws and the social policy, “best interest of children” (consider Parental Alienation).
Alright, we now have a clear picture and Briffaults Law remains staunch and triumphant in its stance. I recommend that any relationship building on your part should be directed towards entrepreneurship or home-based business. The benefits are obvious and most importantly, no DNA paternity testing required (Cuckoldry)…you know this is your baby. “It’s nothing personal but, business is business”.
8 Reasons Why Straight Men Avoid Marriage
You’ll Lose Respect, today’s fathers are considered to be less than needed because they have no value that enhances the quality of their family’s lives (feminist perspective).
You’ll Lose out on Sex, married men are at the mercy of their wives when it comes to intimate relations and acts of infidelity can trigger divorce proceedings that can cost him more than 50% of all his assets accumulated during the marriage and sometimes into the future.
You’ll Lose friends, once you tie the noose then, contact with your friends decreases dramatically because of familial responsibilities.
You’ll Lose Space, a man’s home is his castle; however, his man-cave is often commandeered by the wife and kids leading to the garage as his only sanctuary
You could lose your kids and your money, with gender-bias laws executed by the Family Court and child custody given to mums 90% of the time with court-ordered child-support then, the risk of becoming a father is evident.
You’ll Lose in Court, The Family Court is often viewed by men as bias against them and only concerned about raping them financially because Title IV-D of the Federal Social Security Act, essential allows judges to increase child-support orders and will receive direct fund matching funds from the Federal Govt.
You’ll Lose your Freedom, At least, if you’re charged with child support that you can’t pay, you can be put in jail — and if you can’t afford a lawyer, you don’t have the right to have one appointed because, according to the Supreme Court, it’s technically a civil matter, never mind the jail time. Fathers and Families found that it’s the men who are jailed rather than women: “A new report concludes that between 95% and 98.5% of all incarcerations in Massachusetts sentenced from the Massachusetts Probate and Family Courts from 2001 through 2011 have been men.
Single Life is better than ever, the value of marriage continues to decline in popularity, while personal freedom has no price and men are increasingly appreciative of it’s importance in maintain their sanity.
Well, the cold and hard reality of marriage is evident and men must make a decision if, they want to risk it all financially, emotionally, psychologically and legally. I recommend they function like hard-core inbound marketers, who conduct thorough research on a topic and learn everthing about an audience to better provide them quality content that solves the problem of “I, do or I, do not”.
For an entrepreneur who chooses to build a business in an existing business ecosystem, participating as a member of an ecosystem may offer the following advantages:
1. Market entry barrier reduction: joining an existing ecosystem can significantly reduce the technology barriers to enter a market, which in turn reduces the time to money, startup costs and ongoing operations costs.
2. Access to customers: ecosystems provide ready access to a well-defined, often international, base of customers. Access to customers is often one of the most difficult challenges for a startup to overcome and achieving access to customers can be one of the most expensive operational costs at the early stage of development as the revenue is just starting to ramp.
3. Operations cost reduction: ecosystems provide infrastructure services that reduce operations and startup costs, allowing the entrepreneur to avoid spending time on non-value activities such as information technology, process and technology.
4. Elimination of regional limitations: or local barriers related to access to talent, which no longer restricts a particular business operation to a large population center. The forming and operating of the business can now be location-independent.
For an entrepreneur who chooses to create a new business ecosystem and associated keystone organization, the business ecosystem model offers the following advantages:
1. Makes niche markets viable: keystone organizations can leverage niches by allowing members to make more money than they might as independents due to lack of reach or lack of community.
2. Leverages international disparities: a business ecosystem can allow widely differing costs of labour around the world to be harnessed, which can undermine the economics of incumbent providers.
3. Makes scarce skills abundant: ecosystems can harness under-employed experts and aspiring professionals for a wide variety of products and services.
4. Collaborative communities: help redefine the keystone organization assets to widen its value to member companies; communities can also help develop and sustain the assets to reduce operations costs.
You Want Wealth and Not Money: Ask Former Millionaire Athletes
Are African American Athletes the worst Economists around in professional sports? Despite being rewarded with contracts that easily enter 10 digits many have declared Chapter 11. Yes,
11 not 7 because high performance athletics is big business globally and athletes are likewise individualized corporate entities …at least, for branding and marketing purposes. In truth, business is the ultimate true sport; however, many athletes have PROVEN to be unprepared to enter, participate and win in the “Business of Professional Sports”.
Unfortunately, for many athletes of Today and recent past failed at “Getting Money Right”. In fact, many of them ironically developed a “Poverty Mindset” and not what was needed for victory in their personal life a “Champion Mindset”.
Many of these superstars thought like champions to win championships for their team; yet, thought and conducted themselves like failures despite possessing millions of dollars and access to unlimited resources to maintain and increase their own wealth, presuming they thought Wealth and not Death.
Hard to believe but, not really when you think about it many of these athletes developed a “Lottery Mentality” …they hit the jackpot but, lacked the qualities and guidance needed to “build” and “grow “their own financial empire after they retire from Sports.
Here's a Basic Lesson of Economics, if an Individual wins $50 Million dollars but, fails to develop a Mindset equal so as to manage or learn to manage that money then, that Money is useless and eventually wasted by its owner. This is why College/University opportunities should not be wasted.
So, as a marketer/home business owner are you ready to learn and develop the right MINDSET needed to build wealth and not rely on luck? If yes, then, please review our information.
This is part of my series on Building a Sales and Marketing Machine. In this post I provide advice for building your own Inbound Marketing machine- a requirement for most businesses today.
The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.
This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at Markethive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (Markethive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.
Markethive produced this great humorous video that highlights the hopelessness of the old techniques of the Outbound Marketing moron:
As further evidence of this change in buying behavior, I was recently talking to the CIO of a large pharmaceutical company, and he told me how he hates spam emails from vendors, and how he had developed a canned email response to them. I asked him to forward me a copy of that email, and have excerpted a couple of paragraphs from it that quite clearly describe the carnage:
“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …
… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”
Remarkable Content is King
A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.
SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.
To be successful at this, you will need to keep the content fresh.
Traditional web sites don’t work in this regard, as they don’t change frequently enough.
What is needed is a blog that you update regularly.
Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous; or controversial. But above all it needs to be highly engaging and relevant to them — i.e. remarkable.
When you post a new blog entry, you will see your site traffic surge for a few days, then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.
And meritocratic blog system like Markethive (actually only Markethive) produce all of the above in a simple atmosphere of massive content curation that is immediately reward or rejected, building amazing content is King results, or something like that.
Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out (Uh ummmm again, Marketing simplifies this to a level of excruciating results, but then like EST (You remember EST Erhard Seminar Training), you need to experience. No word, even from me, can truly do it justice.). Your goal is to get other bloggers to link to you, and to have people tweet about your content.
An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job!
SEO versus SEM
Like most of things that are good for us in life, SEO requires work and patience before it will payback. So it can be tempting to take shortcuts, and just use SEM (paid search ads). However if it is done right, the results will continue to build, and you will start to build your own audience, and own your own traffic.
We have also seen that the cost of paid search increases as the need to scale the lead volume grows.
The Power of Free
Another extremely powerful way to create inbound traffic and qualified leads is to use a free product or service. A great example of this is the The entire Inbound Marketing Platform (Valued in excess of up to $10,000 per month) service from Markethive. (If you haven’t tried this, I recommend giving it a try now. It will only take a few minutes to join.) Markethive has a couple of interesting attributes that are worth studying:
It is free of charge.
It takes very little work by the customer to get some very valuable results
It provides its results in the form of a score out of 100. Human beings are very competitive, and when they don’t get a good score, they want to find out how to improve their score. That leads them to wanting to find out more about Markethive which can help them improve their score.
It allows them to compare themselves to their competitors. All businesses care about how they are doing relative to their competition. If they are doing worse, this is a powerful motivator to drive them to change.
Think hard about your audience and whether there is an opportunity to build a similar free web service that would draw them in, and provide great value.
If you are interested in learning more about how Free products and services can help your marketing, please refer to this section: The Power of Free.
Building your reach
Once you have great content and possibly a free product/service, you will want to find ways to drive the maximum traffic to that content. In the last couple of years we have seen some powerful new tools emerge to help with this process in the social media space. Get yourself accounts on Twitter, Facebook and LinkedIn, and join in the conversation. (For Twitter, I also recommend downloading the Tweetdeck application.) Start by listening. Watch what people are talking about in your topic areas, and take note of their interests. Once you have an idea of how the conversation works join in. Be careful not to take a sales stance to promote your products, as that will rapidly lose you your audience. However you can draw your audience in with short url’s (Another one of Markethive’s great free services) that link to your blog posts and other non-sales oriented content.
This short paragraph is not going to be enough to fully educate you on the ins and outs of using social media to build your audience, so if the topic interests you, I recommend going here to learn more:
Internet Marketing Webinars (see the calendar in Markethive after you join for free of course).
In every product area, there are usually already influencers that write the most about that area, and have the largest audience that follows them. To conduct a successful social media campaign, you will want to identify those influencers, and reach out to them to get them to write about your product/service.
To get them to pay attention to you, you will first need to understand what they care about. Read their blog posts and tweets, and try to get inside their minds. Try to determine what appeals to them, and what has clearly turned them off. Then prepare your pitch, and use social media to engage with them.
You will then want to monitor the results by tracking their blog posts, links to the articles, tweets, etc.
For more information…
Inbound marketing is a rich topic area that would take more than a single article like this to describe. For more information, consider yourself a friend of Markethive:
Did you know that you no longer need to allocate a large budget for keyword research, that there are a wide range of free keyword tools out there for you to choose from? Read on to learn more about the 11 free keyword tools you should be using.
1. Google Webmasters Tool When you need to boost SEO, why not go straight to the source? With Google's webmasters tool, you can see what keywords your website is ranking for and learn more about potential keywords that you have yet to target.
2. Bing Webmasters Tool Bing's webmaster tool provides information about keywords that are related to their search engine. This tool shows users all of the keywords that are related to their seed keyword, as well as the search volume data.
3. SeoChat's Keyword Suggestion Tool This tool allows users to generate keywords from Amazon, YouTube, Bing and Google. The alphabet is used to modify the original keyword and generate a plethora of suggestions.
4. Soovle Soovle is more limited than some of the other choices, but remains effective, providing up to ten suggestions for each seed keyword.
5. Ubersuggest This tool appeals to the more simplistic user, generating keywords from Google. It has been around for several years and is already quite popular. Ubersuggest can generate a whopping 300 to 400 suggestions for each keyword and the resulting keyword can also be expanded for further information.
6. Hypersuggest Much like Ubersuggest, Hypersuggest offers keywords from Google, in addition to suggestions from YouTube, as well. Since Hypersuggest users can add modifiers, it is able to produce keywords at a greater rate than Ubersuggest.
7. Google Keyword Planner One of the premier keyword research tools, Google Keyword Planner provides search volume data and keyword ideas by using a seed keyword. Users are also able to add their own keywords that have been generated in other places and receive CPC data/search volume information.
8. SeoStack Chrome extension This tool is totally free and generates hundreds of keyword suggestions from Google and YouTube. Alphabets and numbers are tacked onto the original keyword and the tool also supports the use of multiple seed keywords.
9. Google Trends Google Trends is the premier tool to find out more about the current trends and determine the popularity of certain keywords. When you want to know about certain keywords that your competition hasn't discovered yet, Google Trends can help.
10. AnswerThePublic This is a simple tool that generates keywords from Google's autocomplete function. Much like the SeoStack extension from chrome, alphabets and numbers are added to the seed keyword to generate hundreds of suggestions.
The Ultimate Gift for Mom: Financial Freedom via Inbound Marketing
Well, it's Mother's Day (okay, May 8, 2016) and time to honour the Old Girl, who gave birth to you and plays or played a pivotal role in your success or failure throughout life, just ask her. Oh yes, your FATHER; likewise, deserves the same honour and respect on June 16th 2016, despite less media and corporate advertising on TV and Online. Anyway, time to get down to business and demonstrate the ultimate act of L-O-V-E for one's parent. Learn how to achieve and then, teach mum the fundamentals of financial freedom through Inbound Marketing.
In fact, duplicate the process with other family members so it becomes a generational practice. More importantly, you create the Ultimate Gift for Mom, that keeps on giving and giving. It’s only fitting because she was your first teacher of Inbound Marketing. Mum was an expert in Inbound Marketing? Yes, she was because her task was about developing and training the “inner you” to become the best man/woman you could become, believe it or not. Additionally, she was your first teacher of Inbound Marketing because she did the following things in preparation of your arrival: researched, developed data, consulted with experts (grand mum), created strategies specific to the individual (yourself) and executed strategies to achieve a resolution to daily problems. Should sound very familiar from both a marketing and mother perspective. Both give birth to their babies and responsible for their developmental growth which later impacts society.
By now the symbiotic relationship between mum and Inbound Marketing should be clear, I hope. Now, let’s jump ahead in time and show the interconnectivity between technology, inbound marketing, mothers and their kids (Millennials). So, with the massive acceleration in technological devices (computers, smartphones, IPads, Kindle, Mac Books, etc.,) and impact on social media, significant changes in societal behavioral conduct have occurred and businesses are scrambling to make appropriate adjustments to meet the needs of their consumer base. Unfortunately, many businesses still engage in an old strategy called Outbound Marketing where companies (buy leads, pay for TV commercials, flyers, door-to-door salesman, etc.,) initiate contact by sending their messages to their desired target market. Nothing wrong with traditional marketing (outbound marketing) if, the strategy generates new and consistent customers; however, consumer behavior has changed and attracting them requires a more individualized approach that earns their attention. It’s the intimate touch that’s so critical in today’s market (yeah, just like mum).
Generally, Millennials (Generation Y or Net generation) are the target population most desired by most major corporations because they are some-what “fresh meat” with great potential purchasing power; however, they are also, very entitled and opinionated in their beliefs which have impacted corporate culture, media and certain parts of society when dealing with various social issues (equal pay, abortion, war, etc.,). Being in a westernized capitalist society when money is involved or potential to generate massive revenue then, positions quickly change at least publicly because business is business. So, mum’s little millennials are impacting the society and possibly the World be it good or bad. So, she should be rewarded for her dedication.
Now, the research suggests that rearing a child from birth into adulthood (18-years old) costs approximately $250,000 dollars and the cost continues to increase yearly. Yes, you are worth it but, what about Dear Old Mom? She and the Old Man could use that money for their retirement.
How about offering Mom the ultimate? Mother's Day gift and I don't mean a card with chocolates and roses. No, give her the means to retrieve the investment cost of rearing YOU and your siblings. Give Mom and Father (don't forget him) access to the essential Tools, Training, Traffic and Resources needed to generate, Consistent, Predictable and Long-term Residual Income in the Information/Computer and Social Media global economy. Start on May 12th 2016 or sooner.
Oh yes, since Father's Day is shortly after Mother's Day give the Old Man an early bird special. Since he already “Tied The Noose” it's best he has a backup plan in the event of divorce, which is likely in today's reality.
“Behind every great man is a man greater, his father.”
â Habeeb Akande