Inbound marketing is now a trending topic in business, but it has actually been around for quite a while. It has been used by savvy marketers to effectively attract and keep their audience. This is the opposite from traditional media such as TV where everyone used to have to watch the same show at the same time,
The trend towards personalization and inbound marketing where anyone can choose which video to watch, which blog post to read, and which content they choose to subscribe is not going away anytime soon, and is here to stay. Would anyone trade in their smart tv with recording capability and on demand media for their old tv with the rabbit ears? Not a chance. Would anyone turn in their state-of-the-art smart phone for a land-line phone.
It is not just about having the latest technology. It is the availabilility of the content and the way it is delivered that is truly revolutionary. The days of smoky back rooms of admen deciding what content to deliver are long gone.
Now with the development of social media, it seems as though the content factories have gone into overdrive. Companies are scrambling now to put out content that can lure their prospects and customers into liking and sharing any kind of mediocre content the company wants to push out there. Well, how long can people show interest in boring, uninteresting stuff? Content may be king, but if you only produce junk, you will become the king of junk.
Suppose you had a plaftorm that could connect all of your social networks together, that would be something desirable, right? In addition if you had a group of people that had like minded interests, and you could share each others content on your blog, sort of like guest posting, but it would happen automatically. You could lessen your own burden of content creation, right? And suppose you could automatically connect groups on your social networks with content that you create on your own blog, that would also be a way to extend the reach of your content, right? If you start to get the picture of how content can spread in this way, then you are beginning to get the idea of Markethive.
Alan Zibluk Markethive Founding Member