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Tag: inbound marketing

Competitive Research Who’s Your SEO Competition?

Competitive Research 
Who's Your SEO Competition?

Now that you've brainstormed a long list of potential keywords, you may be wondering which keywords are most important. Good question! We'll spend two lessons on competitive research to help provide some answers. First, you'll learn who's your SEO competition among the top-ranked websites.

Identify the Top-Ranked Websites for Your Keywords

In this step of the SEO tutorial, you begin to evaluate your potential keywords by finding the websites currently ranking for those terms. Knowing these "keyword competitors" helps you determine whether your site belongs in the competition for that keyword.

search query changes the game and the opponents entirely, depending on what the search engine perceives the searcher's intent to be. Identifying who's competing for a particular keyword topic can tell you what type of game is being played and whether you should even step on that field.

Some keyword competitions just won't be your game.

Since your keyword choices influence who can find your website, optimize your pages for the phrases and terms that buyers, not just masses of window shoppers, might use to find what they need. You must select keywords that interested site visitors would search for (and then make sure the content on your page answers their needs AND uses those keywords). Whatever you hope your site visitors will do (whether to make a purchase, sign up for your newsletter or other), you need to figure out which keywords those people will search for.

Fortunately, the search engines are trying to figure out the same thing — what people really want — for every search query. So the best way to tell whether a keyword could lead to a conversion on your site is to see what kinds of results the search engine delivers. If at least some of the top 10 websites offer the same types of products, services or information that yours does, then that's probably a relevant keyword worth putting on the list. But don't worry. We have another free SEO tool to make your competitive research easier.

Here's how to use the Top-Ranked Websites by Keyword tool:

  1. Enter a keyword or phrase below and click "Research Keyword."
  2. View the list of URLs returned for each search, which may be your keyword competition (more on that in a moment).
  3. Keep these lists of keyword competitors in your spreadsheet (next to each keyword), as these are sites you may want to analyze later.
     

What the Competitive Keyword Research Shows

The Top-Ranked Websites by Keyword tool lists the sites with the most top-25 rankings and shows the specific pages that rank highest for the keyword you entered.

The numbers represent each site's current (real-time) ranking position in several search engines (1 means the First position, 3 is third, etc.). Keep track of the individual page URLs that are ranked best and are your major competition (we'll identify your true competitors in a moment). The example to the right shows the top-ranking web pages for the keyword "campsites in Southern California."

Can't I just run a search? If you search directly on Google or Bing, your results are biased by your personal settings, city, and previous searches and clicks. Using our SEO tools eliminates almost all bias and personalization. This unbiased ranking information provides helpful benchmarks for SEO competitive research.

However, if you're a local business or service, you'll want to run your keywords through the search engines directly (with personalization turned off, but your location set to the market area) to see the local competitors.

Know Your True Competitors

Are all the top-ranking sites really my keyword competition? Well, yes and no. In the above example, one result is the Parks Service, an authority .gov website. Will your campground ever be able to compete against it? Probably not for this keyword. You may not consider the government or other high-clout sites (like Wikipedia) to be competitors. Nevertheless, where these and other search result giants are competing for the same SERP space, they're among your keyword competition.

Still, the results reveal what kind(s) of pages search engines think are most relevant to this keyword's perceived user intent. If ALL the top-ranking sites serve a different kind of visitor from the person you want to attract, then maybe you don't want to compete for that keyword.

 

 

For example, if your business designs go-kart tracks, should you optimize for the keyword "go-kart racing"? Looking at search results shows the answer: none of the top-ranked websites offer what your company offers. The search engine assumes that everyone searching for "go-kart racing" wants to go for a ride, so it will probably never consider your design company a relevant match.

You'd better keep doing keyword research looking for more relevant keyword phrases whose top-ranking websites include some true competitors. You can see how keyword research leads to competitive research, which leads to more keyword research, and so on. Now that you know who's your SEO competition for the important keywords, keep their URLs handy.

Chuck Reynolds
Contributor

Alan Zibluk Markethive Founding Member

Keyword Research, How to Select Keywords

Keyword Research
How to Select Keywords

The first and most important search engine optimization step is keyword research. What is keyword research? Simply put, it's figuring out what people might search for in order to find what your website offers — what keyword topics best identify your website content. In this step of our SEO tutorial, you learn the basics of how to do keyword research, try out some free keyword research tools, and start your SEO plan of attack!

Getting Started with SEO Keyword Research

The first task is simply brainstorming. Ask yourself some basic questions to select keywords that might make good targets for search engine optimization, like:

  • What is your website content about?
  • What would you ask a search engine to find what your website offers?
  • What do you think other searchers would ask for?
  • What are your most popular pages/items about?

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. When doing keyword research for SEO, you want to discover what real people in your target audience would call what your site offers.

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." This initial list will be expanded upon and refined in the next few steps, but start with the logical keywords.

Find Keywords People Already Use for Your Business

If your site is already live, you may have hidden keyword gold just waiting to be dug up.

  • A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Looking at these queries primarily helps you improve usability (since it reveals what people want to see, what website content may be missing, and where your site navigation is weak). But you may also find nuggets of keyword gold, useful phrases that people search for. Add those to your list.
  • You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Particularly useful is the Search Analytics report; when you look at it by Queries, you can see what key search terms are bringing up your web pages in Google searches. Google also uses Search Console to notify you of errors or penalties, and you'll need the diagnostic SEO tools offered there to keep your site in good health. So don't miss out. (Here's how to set up Google Search Console.)
  • Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Also check social media sites like Facebook and Twitter to read what your community has said, and search for your primary keywords to discover how people are currently talking about your products, services or subjects.

Get Keyword Suggestions

Take advantage of free keyword research tools to find additional keywords. Our Keyword Suggestion Tool below shows you keyword ideas that are related to any seed word you enter. Type in one word or phrase at a time. The resulting suggestions come from actual search query data, so select the keywords that match your website content and add them to your growing keyword research list.

What the Keyword Data Tells You

With our tool, you can see keyword suggestions with data on the average click-through rate (CTR) and cost per click (CPC) for advertisers bidding on that keyword. It also reveals how many web pages contain those words in their Title tag (not necessarily as an exact phrase) under AllInTitle. These metrics indicate how competitive a keyword phrase may be.

You can also see an Activity column, which shows the approximate number of monthly searches for that keyword (also known as "search volume"). CAUTION: Don't get greedy looking at keyword activity counts. Record this statistic with the keyword in your spreadsheet. But keep in mind that a keyword's search volume should not overly influence your choices, especially at this point. You want to select keywords only if they reflect what your website is truly about. Going after high-volume keywords that don't relate to the rest of your content would be deceptive and even punishable as spam.

 

 

How Should You Use Search Activity Data?

Search volumes do cast light on your keyword research. They reveal what people actually call things, and they help you prioritize similar keyword phrases.

For instance, a retail site might choose to use "rolling backpacks for kids" (1,600 monthly searches) rather than "wheeled backpacks for kids" (320 monthly searches) because the first keyword phrase gets searched 5 times more often. However, that retailer should not pin its hopes on ranking for the broad term "backpacks," no matter how attractive that word's sky-high search volume looks.

The moral: Don't be tempted by the huge numbers for broad keywords. With enough time and effort, you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy.

Chuck Reynolds
Contributor

Alan Zibluk Markethive Founding Member

Bitcoin Apps You Need to Know About

Bitcoin Apps You Need to Know About

If you are a bitcoin enthusiast, there are a few bitcoin apps you need to know about, as they might come in handy. Whether you want to earn a few free satoshis playing games in your free time, or whether you want to constantly keep track of bitcoin’s price, there is an app out there that will take care of your needs. Here are a few examples:

Cryptonator

This free app allows you to check conversion rates for over 500 different cryptocurrencies, in over 40 different exchanges. Essentially, Cryptonator makes it easy for users to find out how much cryptocurrencies people own are worth.

It also includes a portfolio tool that allows users to see how their selected coins perform over a specific period of time, as well a “winners & losers” section that show which coins are doing good, and which aren’t.

Bitcoin Ticker Widget

Bitcoin Ticker Widget is exactly what it sounds like it is: a widget that gives you bitcoin’s price directly on your home screen. Widgets with the price of other cryptocurrencies can also be set up, showing conversion rates for a few different fiat currencies. The prices shown in the widgets are taken from some of the world’s top cryptocurrency exchanges, such as BTCC and Bitstamp.

 Blockchain Game

If you want to introduce someone to bitcoin, you need to show them this game. Not only will it give you context to explain what blockchain technology is, but it will also help the other person earn a few satoshis and start playing around with bitcoin before they get serious about it. The game itself is pretty entertaining, and killing free time while earning bitcoin makes it a lot more enjoyable.

Bitcoin Map

Bitcoin Map is a free app you can install on your smartphone that shows you where you can spend your bitcoins. This way you will be able to know whether the local burger joint accepts bitcoin or not. Even if you know every brick-and-mortar store accepting bitcoins in your area, the app may still come in handy when you decide to go for a road trip. There are other Bitcoin map apps out there, but most of them only give you the location of bitcoin ATMs, not actual brick-and-mortar stores accepting the cryptocurrency.

Blockfolio

Blockfolio is a free financial app aimed at cryptocurrency enthusiasts. Not only does it show price information for bitcoin and over 800 altcoins, it can be set to send the user a notification whenever a specific currency reaches a price threshold. Moreover, as if that insane number of altcoins wasn’t enough, it also features over 30 different fiat currencies so it can reach a global audience.

zTrader

zTrader is the trading client app every cryptocurrency trader needs. It features information from most major exchanges and can show in-depth analysis on different currencies, giving the user a great market overview. The app is pretty complex and gives users tons of information that can, at first, be overwhelming. It will, however, make traders’ lives easier. The app features secure, encrypted storage of API keys, and even though it’s free to download, there is also a pro version.

Chuck Reynolds
Contributor

 

Alan Zibluk Markethive Founding Member

Cryptocurrency Enthusiast Succesfully Mines Bitcoin on a 1985 NES Console

Cryptocurrency Enthusiast Succesfully Mines Bitcoin on a 1985 NES Console

People have tried to mine bitcoin on a wide variety of devices in the past. Due to the evolution of mining hardware, most of the older devices have become obsolete for this type of purpose. That hasn’t kept users from getting creative, though, as one person has successfully created mining software for a 1985 NES. Quite an intriguing project, although it won’t make anyone rich overnight.

RetroMiner Mines Bitcoin On An NES

Although it may sound unlikely to mine bitcoin on an NES gaming system, it is certainly possible to do so. What started out as an offhanded challenge quickly turned into an intriguing project for the person who developed RetroMiner. Not everyone may see the benefit of this project, though, as it is unlikely the NES is even capable of mining bitcoin at any more than laughable speeds.

Most people do not understand the concept of bitcoin mining. Since it takes dedicated expensive hardware to perform this process efficiently these days, mining bitcoin makes little sense. Showcasing how this process works on a device most people are comfortable with, however, may sway a few people’s minds in the process. Then again, it is unlikely anyone will try to mimic mining bitcoin on a 1985 NES, though.

To put this into perspective, mining bitcoin on an 8-bit game console involves a lot more work than one would assume. Bitcoin mining is a very resource-intensive process and the 1985 NES is not a top-notch machine by any means. For its time, it was revolutionary in every way possible, but things have evolved a lot over the past 32 years. Then again, it is nifty to see someone actively mine bitcoin on such a device, albeit it may not generate any coins in the process.

The NES is not equipped to communicate with the live bitcoin network, or performing SHA-256 hashing. Communication with the bitcoin network proved to be pretty easy to implement once a custom bitcoin version was compiled. Keep in mind this involves using a Raspberry Pi as a proprietary device, though. More detailed instructions on the software involved can be found on the Retrominer website

SHA-256 hashing requires multiple 32-bit operations to take place. The NES, however, can only perform 8-bit tasks, which seemingly makes it incompatible. However, it was possible to create an open implementation of SHA256 that works just fine with 8-bit hardware. The custom ROM including the SHA256 algorithm is sent to the NES through the Raspberry Pi, though. However, in the end, the 8-bit game console is more than capable of doing its job, albeit no one should expect any miracles.

Interestingly enough, the person responsible for the Retrominer project feels there is still a lot of room for future improvements. At the same time, none of these improvements will turn 32-year-old hardware into a money making machine by any means. Eventually, the goal is to move more parts of the mining process to the NES, rather than passing through a Raspberry Pi first. All things considered, this is quite an amazing project, that goes to show old game consoles can be repurposed for other tasks with a bit of tinkering.

Chuck Reynolds
Contributor

Alan Zibluk Markethive Founding Member

Bitcoin as Trend Setter: Warren Buffett on Why Money Management is Expensive & Inefficient

Bitcoin as Trend Setter:

Warren Buffett on Why Money Management is
Expensive & Inefficient

 

Increasing ambiguity in the structure of the financial industry and rapidly changing trends in investing are bringing more attention towards Bitcoin, the digital currency which traders and investors are using to avoid economic instability and financial uncertainty. Both financial and technology corporations are also actively investigating the potential of Bitcoin’s underlying technology — the Blockchain — in creating a secure, efficient, transparent and cross-sector platform for the settlement of transactions and assets.

However, still, the vast majority of investors and traders are eying potential investments in Bitcoin, possibly through fully regulated and liquid financial instruments such as the Winklevoss twins’ Bitcoin ETF. As Cointelegraph reported, the March 11 approval of the Winklevoss twins’ COIN ETF is nearing and analysts are quite optimistic towards its approval. Once approved, the ETF will open a new market for Bitcoin, encouraging hedge funds and large-scale investment firms to enter.

Warren Buffett says investors always try to beat market,
Bitcoin is a trend setter

Warren Buffett, a prominent American investor with a net worth of $76.1 bln, recently wrote to the shareholders of Berkshire Hathaway in his annual letter that wealthy investors should be able to afford superior financial services. In the letter, Buffett also mentioned that investors and traders are always trying to beat the market, as breaking the trend and investing in innovative companies often lead to the highest profit margins. Buffett himself is known be an early investor in some of the most wildly successful conglomerates, most notably the $183.7 bln beverages company The Coca-Cola Co.

To beat the market and make profitable investments, a high level of risk is involved. More to that, financial managers, investors, and hedge funds maintain a massive portfolio of investments that require immense labor. Thus, hedge funds and investment firms have been charging high fees to their clients for managing their funds. This trend, which has sustained its stability for decades, is starting to change. Hedge fund managers like Paul Tudor Jones, who was known to the financial industry for charging some of the highest fees to his clients, have been continuously decreasing fees over the past few years.

Why Bitcoin matters
and money management will continue to see declining fees

Essentially, the decline of money management fees and the sense of urgency of hedge funds managers all boil down to acknowledging new trends in the market. Over the past few years, Bitcoin has consistently been the top performing currency and assets across all markets and industries across the world. In fact, many mainstream investors, traders, and analysts in early 2017 recognized Bitcoin as the best performing asset and currency throughout 2016, offering extensive media coverage and comprehensive review of Bitcoin as an investment. As a result, Bitcoin’s market cap is continuing to reach new all-time highs.

In the near future, investors will be left with two choices: leave their money with expensive and inefficient hedge funds or invest in emerging assets or currencies like Bitcoin. The choice to invest in Bitcoin will be readily available once the Winklevoss twins’ ETF is approved.

Second Blockchain Academy Launched in Kerala, India

Kerala is to become the second Indian state to get its own Blockchain academy in a joint scheme between the Indian Institute of Information Technology and Management-Kerala, hereinafter IIITM-K and international learning and business development platform Blockchain Education Network, hereinafter BEN. The initiative was announced a recent Blockchain workshop held by the IIITM-K in Kerala’s capital Thiruvananthapuram, with director Dr. Rajasree MS confident of its potential. “Banking, health care [sic], and governance are the three major avenues where Blockchains [sic] will find applications,” he said quoted by Indian Express Sunday.

Professor S Rajeev, a consultant at Maker Village, a subsidiary incubator run by IIITM-K, added that “Blockchain [sic] technology, which leverages the idea of a distributed and decentralized ledger, will open up new avenues both in the software and hardware sectors.” The focus of such ‘academies’ in both Kerala and pioneer Bangalore remains somewhat vague but points to a desire to understand the impact of technology on various spheres of the economy. At the same time, India’s central bank last week suggested Blockchain becoming mainstream was a “pipe dream” and that such technology could only gain popular acceptance with the endorsement of authorities.

Chuck Reynolds
Contributor

 

Alan Zibluk Markethive Founding Member

Bitcoin Prices Spike Above $900 But Turbulence Remains

Bitcoin Prices Spike Above $900

But Turbulence Remains

 

coindesk-bpi-chart-94

 

Bitcoin prices passed $900 today, though this feat was diminished by several rallies that ultimately failed to push its value above this benchmark. Overall, the digital currency rose to as much as $904.76, after falling below $880 earlier in the session, climbing above this level amid modest volatility.

Later in the session, the price mounted another comeback, hitting a high just above $905, according to the CoinDesk USD Bitcoin Price Index (BPI). At press time, however, the price had dipped again to a value of $894.95. This upward movement represented the latest session of relatively mild price volatility, at least compared to the sharp price fluctuations experienced earlier this month.

Most notable, however, about the day's trading, may have been the lack of any serious decline over the day's trading. Bitcoin prices enjoyed their latest climb in spite of new Chinese regulatory developments that found the nation’s exchanges responding publicly to pressures from the People's Bank of China, the country's central bank.

Bullish sentiment

Still, market sentiment has been bullish, according to figures provided by a handful of exchanges, even with the confirmation that major Chinese exchanges Huobi and OKCoin had stopped offering margin trading. The market was 91% long on 19th January, Whaleclub figures reveal. In addition, more than 53% of Bitfinex orders that were executed in the 24 hours through 22:15 UTC were buy orders, according to BFX Data.

Chuck Reynolds
Contributor

Alan Zibluk Markethive Founding Member

Top 10 Features of MarketHive’s Inbound Marketing Platform

MarketHive's inbound marketing platform delivers enterprise class internet marketing tools coupled with a vibrant social network…all for free!

inbound marketing tools

Built by entrepreneurs for entrepreneurs, (not opportunity seekers), MarketHive is the solution to all you entrepreneurial, inbound marketing challenges.

MarketHive is the result of over 20 years of online experience dating back to when the internet was at its infancy. Thomas Prendergast a 40 year marketing veteran, and 25 year internet marketing veteran has built the most powerful Marketing Automation platform (known as Inbound Marketing) for the little gal and guy, like you. MarketHIve is a cutting edge inbound marketing platform that combines the power and techniques of inbound marketing with that of a vibrant social neural network of entrepreneurs from around the world. With the ability to broadcast your message to 10's of millions of social accounts, you will dominate your business niche in record time. No other inbound marketing platform provides this kind of reach or interaction with an integrated entrepreneurial community and all the marketing tools you need right at your fingertips. Not HubSpot, Not Pardot, Not Marketo. Not InfusionSoft!

The Benefits of MarketHive's Inbound Marketing Platform

1. Social interaction on the same platform: While you are utilizing the tools of MarketHive, you can converse, message and communicate with like minded entrepreneurs from around the globe within the same platform. You do not have to leave you inbound marketing website and jump onto a Facebook group to ask questions, provide feedback or inspire others. With a familiar social interface, you will feel right at home in MarketHive! 

2. Integrated Blogging Platform: Most inbound marketing platforms provide many of the same tools, email capabilities, capture page technology, CRM and the list goes on. With MarketHive you have a powerful blogging platform available at the push of a button. Write you blog, then with the MarketHive WordPress plugin RSS you blog post to as many WordPress blogs as you desire.Swipe blogs from other like minded entrepreneurs to use as guest posts on your own blog, providing your readers additional insights into your specific niche. Or allow persons you are aligned with on MarketHive that have the same interests to automatically post to your blog as they post to their blog. 

3. Capture and Lead Pages: MarketHive puts the power to capture lead without having to pay a monthly fee to have lead pages. You have the ability to modify an impressive set of capture pages or, if you love to code, develop your own custom page. 

4. Capture widgets that are state of the art, 1 click and you get the full profile of your prospect who is registering. One click, full name (real name), real email address and the Social Network they confirmed with to register account. This is forward thinking, advanced marketing technology, priceless and no cost to you. 

5. Email Marketing, Autoresponders & Lead Management: No marketing platform is complete without an email platform. Again MarketHive provides the most deliverable email marketing system available anywhere. Set up a capture page to develop a lead and then drip information to that lead building a relationship of trust. Don't forget to call your prospect. Nothing takes the place of speaking directly to them. You want to segment you list? MarkHive provides this functionality. Divide your leads into groups and send a broadcast email when you have important information, a great idea to share or just want to say, “Hi!” 

6. Marketing Campaign Management:  MarketHive gives you a complete set of campaign marketing tools to help you develop wining marketing campaigns:

  • Vendor Records Management
  • Group Marketing Co-Op
  • Tiny URL Tracking
  • Website Rotators
  • Asset Maps to track your website real estate
  • Keyword Analysis
  • Backlink Tracking

This module alone will benefit you by helping you organize, track and work with your entrepreneurial group in swarming the internet with you message and product. 

7. Advertising: Do you have a product or service you wish to get out to the masses? MarketHive offers unprecedented packages at far less rates than any other social network. Plus, you have the option to become a paid member and receive millions of advertising credits to use as you wish. In addition, the more you participate in MarketHive, posting valuable content, sharing content, commenting and the like, you will receive additional advertising credits. And even better, they never expire! 

8. Video Integration: Integrate all your videos from YouTube directly into MarketHive to share directly with your group and entrepreneurial friends. 

9. Ongoing Live and Recorded Training Workshops: We will teach you how to set ups your blog to maximize your swarm broadcasting to millions of entrepreneurs using social media 

10. Thousands of entrepreneurs, at your fingertips for collaboration, sharing information, helping and bee-friending. Other inbound marketing platforms like Aweber, Getresponse, HubSpot, Pardot, charge from $200 per month to $10,000 per month and more. MarketHive (The powerful Marketing Automation Platform by Prendergast) is 100% free. MarketHive makes its revenue from Advertising and then pays you up to 50% commissions on that revenue. Advertising runs about $100 per day. The tools are powerful and the preceeding list gives you an idea of the comprehensive sophistication that makes MarketHive a powerful inbound marketing platform to Internet marketers, entrepreneurs, etc. like myself.

If you believe that my message is worth spreading, please use the share buttons if they show on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Markethive Founding Member

Lead Nurturing according to Markethive

Our Lead Nurturing System

is the only system that does not violate good email practices

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)

(Or, how to build an effective email auto responder campaign primarily attracting your outside leads via capture pages, to join through you in Markethive’s Social Network. Then we, as a team, continue to turn your leads into raving advocates and your best friends. Remember, Markethive is your partner)

What we are not and never will be

Let me explain what the traditional nurturing systems do and how we do not utilize their spying bad email practices. First, let me illustrate how traditional email nurturing works. A typical corporate inbound marketing email system uses hidden image pixels within their email that reports back to the server, the IP address, email address, geo location and when that email is opened and how many times it is opened and the dates and times it is opened.

Now what Lead Nurturing is really all about according to Markethive

Selling in today’s market isn’t for the timid or inexperienced marketer. Today’s prospects are researching according to their needs and on their terms, and they expect treatment accordingly and with respect. They are drawn towards companies and services that are personalized, friendly and timely. As marketers we must be ready to meet each prospective customer on their terms their way.

How can you make sure you are sharing the right information at the right time, and getting it to the right person? Markethive’s lead systems automate this process for you. As an entrepreneur seeking to attract likeminded entrepreneurs, Markethive’s Alpha Workshop systems, gently coach your leads (your children) through a learning and awareness program. This program rewards your “leads” (your children) to expand their profiles (IE: Phone numbers, Skype address, multiple Social Networks, keeping the email current, etc.)  This process wields you to your leads, prospects (now you know why we call them children) for life.

Unlike the “other” traditional vertical systems, Markethive’s workshops, tools, and social networks, develop your prospects into well educated, integrated members of your own social network within the Markethive overall system.

When your “campaigns” bring in “leads” at the core of your custom Markethive auto responders, should always include an invite into the Markethive environment via your automatically “dripping” relevant messages to your leads over time.

The Markethive system can address various products of interest, pain points, common objections during the sales cycle, and more, depending upon your targets and goals, the number of campaigns you build the crossover of these campaigns and your eventual goal being to turn prospects into subscribers, subscribers into customers and those customers into lifelong friends.

With Markethive’s campaign systems, your system’s customers are placed on a track based on what we know about them. You’re learning more about your customers every day — as they learn more about you — so the nurturing process is a two pronged arena, both from your customized systems and the Markethive Social Network. Eventually all your leads become associated with you becoming your “children” or family for life, obviously you becoming the “parent”.

Stop wasting time.

If you engage a “child “lead too early, you have to spend a lot of time explaining what your solution does and pitching the value. Nurturing has the power to significantly speed up your connected cycle by taking care of some of that education before a lead even becomes active within the Markethive Network. It’s effective for both those actively evaluating your brand, and those who aren’t quite there yet — just make sure you use data to deliver the right message.

Markethive sees to it your leads are raised up effectively preparing them to embrace working with you and appreciating the power of the Markethive system and the incredible ease of the learning venture.

No longer deal with Dormant Leads

Today we are strapped for time and resources. If you’re balancing multiple priorities and doing everything manually, it’s easy to go too long without checking up on your leads. Markethive fills the gap with our constant offering and rewards for our automated and live marketing workshops. These workshops address all the power of the Markethive platform, turning your "lead“" (children” into virtual marketing warriors.

When you add your own flavor to this process, your “children” become loyal lifetime clients, friends and associates for life.

So it makes sense to add the invite to join your Markethive family to all your autoresponder campaigns with Markethive capture pages and widgets.

Building your own Campaigns to nurture your array of leads

Markethive’s core focus is building your portfolio of Markethive “children” leads into powerful allies joining you to improve your overall marketing effectiveness and reach.

Depending on the type of capture lead you develop; here are a few examples to build your capture page leads into members of your business, team, agenda, etc.

Welcome Campaign

Welcome emails in response to a particular offer are highly anticipated, frequently opened, and simple to automate. By turning your welcome emails into a nurturing campaign, you can begin to establish a lasting relationship. In the initial email, remember to remind them why they converted, confirm their opt-in, and let them know what to expect from your program. Then, start providing them with light, educational content to build awareness and keep them interested. Be sure to keep it targeted based on the offer they converted on and especially invite them to join Markethive as your special member offering them the many incentives Markethive offers. Invite them to your Markethive blogs and Groups to join and experience the power and family of the Markethive experience.

Top-of-Mind Campaign

The top-of-mind drip is designed to engage with your leads at regular intervals, preventing leads from forgetting about your company and getting swooped up by your competitors. This drip takes place over a longer period of time, providing sales with consistent touch points, and uses content primarily focused on value to the prospect. For early-stage leads, make sure to choose the right content. Start engaging them with interesting Markethive blog posts, helpful third-party content, and other content around related topics, and watch for key activities that indicate they are interested in learning more about your actual offering. Engaging in your blogs or joining your groups signals your leads are ready to upgrade to the culture of the Entrepreneur and join you in Markethive as a premium lead (we call them childen).

Re-engagement Campaign

Have an old list on Aweber or another email service? Here is an idea. Not all of your prospects will make it through this process. But by consistently inviting your lead databases on the other email systems, to engage in your Markethive blogs, join your Markethive groups or come subscribe and experience the difference with the first Market Network called Markethive. Markethive’s workshops make your leads become family. And that makes for a loyalty program that lasts a lifetime.

Product-focused Campaign

As prospects progress through the sales process and begin to seek out more product-focused content, you’ll want to make sure they’re getting the right product information from your series of auto responders, instead of a competitor or biased third party. Focus on your prospects’ pain points, how your product can address them, and the key features and benefits that will help along the way. For this type of drip, you’ll want to invite them to Markethive Groups regarding the case studies, customer testimonials, data sheets, and more in-depth white papers found there. Be sure you have visibility into all touchpoints with your customers so that you can tailor your conversations based on activity history. Remember; produce auto responders that engage your leads to continue the reading via your Markethive blogs (In other words, do not tell the whole story in your email). This is where you will be able to convert many of your leads into raving maniacs!

Competitive Drips

This type of campaign focuses on differentiating your product or service from your competitors by highlighting the advantages of using your product, as well as the disadvantages of not using it (note: you’ll want to refrain from harping on the disadvantages of your competitors’ products, since this can come off as distasteful). Focus your content on the priorities of your prospects and the competitors that come up in deals with your company. A general differentiator campaign can be effective, but if you know that a customer is currently using or evaluating a particular competitor, you can really position your product to win. Invite them to a special Group that is being set up to evaluate the different products and reporting within that Markethive Group. Access to the Groups does require Markethive (free) subscription and this is exactly what you want with all your contacts. To work within the Market Network of Markehive.

Industry Expertise Drips

As prospects move closer to the middle of the funnel (register for a Markethive account), it becomes important to reinforce that your company is the right choice. Pass on any helpful press releases, industry reports, or high-traffic content as part of this drip to establish your company’s authority. For example, if your company was recently covered by an analyst report, be sure to share it with your prospects and put your own spin on the review. Make sure all relevant information is available in Markethive Blogs and Groups.

Promotional Drips

As your prospects near the purchase stage of the sales funnel, a well-timed promotion or special discount can be just the catalyst they need. (Markethive has numerous services to offer for this) Consider offering special pricing or additional features based on their individual needs, especially if you’re working with bigger accounts where closing the deal is critical to growing your business. This also works well for companies that use a free trial model. The right offer near the end of the trial can help encourage customers to commit. (Like I keep saying, with Markethive’s Hive Portals and other powerful services for free, building a huge organization of customers, clients, friends and advocates, is real easy)

Onboarding Campaign

Onboarding a new client will always be a high-touch and manual process, and rightly so. However, nurturing campaigns allow you to automate some of the more repetitive tasks involved in onboarding, like providing introductory training resources, a list of next steps after close, timelines for product kickoffs, and frequently asked questions. These helpful resources can help your new clients get started on their own, without having to wait on a customer service rep for assistance.

Upsell Drip

The upsell (or cross-sell) campaign is designed to capitalize on your existing clients. By providing your clients with information and incentives to expand the list of products they are using, you can drive more revenue with little effort. Just be sure to focus your message around the benefits of the new offering, and remember to use a tone that feels friendly and approachable to your customers.

Renewal Campaign

Renewal nurtures can be a convenient way to remind your existing customers that it is time to renew their contracts. This drip can be triggered a month (or more) before the renewal date, send multiple reminder emails over a specified period of time, and notify the assigned account manager if no action takes place. This makes it far less likely that your clients will miss the renewals on their contracts, and takes the tedium out of the process for your service reps.

How Lead Nurturing Usually Works

The benefits of implementing a lead nurturing program are pretty self-explanatory, but how does nurturing actually work? Let’s take a look at some of the mechanics behind nurturing to see the steps involved in setting up a successful nurturing program.

1. Choose the type of campaign you would like to run. As discussed in the previous chapter, there are several different types of programs you can run based on what you want to accomplish. Are you hoping to revive inactive leads? Remind your current clients that renewals are fast approaching? Your next steps will hinge on this initial decision.

2. Choose the list you would like to nurture. Lists and segmentations are the reason that drip emails can be so highly targeted. If you want to nurture a specific segment of your database, sort these prospects or clients onto the same list. Need some inspiration to get your wheels turning? Try segmenting by specific locations, certain product segments, new users, or leads who have been cold for longer than six months. You can use logic rules to filter your prospects accordingly; this will also ensure any new prospects entering your database are evaluated and added to the campaign automatically.

3. Build up your flow and decide on your content.

Once you’ve decided which list to target with your campaign, you’re ready to develop your drip campaign and choose your content. There are several items to consider here:

• How often will you be sending drip emails to this list? This will depend on the type of campaign you’re running. If you have a long sales cycle and are targeting a list of inactive leads, consider spacing emails further apart. Other emails, like training emails or time-sensitive renewals, might be spaced closer together. As a general rule of thumb, we recommend sending emails between six and 30 days apart (to prevent sending more than one email in one week, or going more than a month between touch points).

• How complex do you want your drip campaigns to be? Your nurturing tracks can be as simple or as complicated as you want — it all depends on the drip logic that you create. Nurturing campaigns can be set up linearly, where prospects will progress through them in straight lines, offering different action points to different capture pages, groups, blogs, profile page to eventually bring them all into the social environment of Markethive where the ultimate nurturing occurs.

• Don’t forget Markethive. With capture widgets that can be embedded into blogs, capture pages, landing pages, etc. any auto responder can easily branch but should always lead to your leads (that are not Markethive Members) to become Markethive Members, where the extreme nurturing takes place.

• What will trigger each prospect to move to the next stage of the drip program? Lead nurturing is a type of trigger-based marketing, a technique that allows marketers to deliver highly relevant messaging based on a prospect’s response or reaction to an offer. Marketers can use many differing incentives to pull from your flat leads list (limited to a name, email), whether in Markethive, Aweber, Get Response, Mail Chimp, etc. to come into the extreme nurture environment of Markethive.

Markethive the ultimate Lead Nurturing environment:

You invite a list of customers to register for an upcoming webinar. Those who register are thanked and sent a related blog post. Those who do not open their email or respond are undetected. Markethive uses only good email practices. Put spying agents into an email to determine if it gets opened goes against our privacy policies and good email practices.

A prospect on an early-stage education nurture accesses your latest e-book offer, views several key pages on your Markethive blog, or registers into your Markethive capture page to view a video. Their value shoots up quickly as they finally enter into the Markethive environment! Email drips should always include invites to join Markethive Membership. You get the upgrade notification, and quickly connect with her, seeing her activity history so you understand exactly what she’s interested in.

Markethive invented Inbound Marketing. We did this back in the 1990s with a company called Veretekk. Our primary drive was we found spam, telemarketer calls and email violation (bad email practices) wrong, distasteful and not effective. Back then the standard procedure was to buy a database, spam them, cold call them and beat them over the head. This did not work, violated my “Do Good” policies in general.

In building the first Inbound Marketing, I focused on attracting traffic and offering them valuable services for free in return for their contact information. Once subscribed to a traffic portal we nurtured them to subscribe to the “whole enchilada” the Veretekk membership, where we trained and empowered them and most upgraded there to become paying subscribers and advocating zealots.

That was 20 years ago. A lot has evolved, but the underlying principles of integrity and good practices still remains foundational to Markethive.

Thus we built the Inbound Marketing platform (Markethive) to always result in the “lead, prospect” to ultimately enter into the Markethive community where true nurturing can occur in the social environment. We offer this alternative so we can avoid utilizing email sniffing techniques that in the opinion of email security companies like SORBs and IronPort are violations of privacy and considered bad email practices.

How does an email sniffer work? When an email is sent it will have a 1 pixel coded image that alerts a script on the mother server when it displays. All image displays draw upon the server and live a log footprint, IP address, date stamp as well as other information transferred that is  found in that image name string.

This is akin to spying and is why email clients like Gmail default your email to NOT display images. The only thing an email sender should tract in an email is its deliverability or if it bounced and why. (ie: Spam, Mail Box Full. No such client “server to server codes”). And we do report that data in our system.

This is an example tracking image link:

Enough said? Markethive offers Good Practices and a better Lead Nurturing environment and solution. There are no shortcuts with Markethive. We always do it right.

Thomas Prendergast
CEO  Markethive Inc.

Alan Zibluk Markethive Founding Member

Inbound Marketing Explained and Compared

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling, 
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide. (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine — allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content — and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets — whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts — be it through email, a landing page, social media, or otherwise — and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes — and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

Alan Zibluk Markethive Founding Member

Markethive Vision Statement

Markethive Vision Statement

Markethive is Inbound Marketing combined with a dynamic vertical social network funded by advertising. Not only makes the entire Inbound Marketing system cost free, it also allows you to leverage huge results when you build groups to facilitate the platforms via the social network.

Markethive is next generation technology from a 20 year old Inbound Marketing platform called Veretekk. Built by the same entrepreneurs, innovation is our DNA.

We invented Inbound Marketing back in 1996.

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Alan Zibluk Markethive Founding Member