If you are an entrepreneur, a business, a shoe store, an affiliate or referral promotor, musician, artist, attorney, teacher, waitress, anything that requires a buyer or consumer or subscriber to something you have or are selling or promoting, then you need a market. Within that market are customers and those customers are often referred to as “leads”.
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Markethive is a Market Network. That means it is basically broken down into 3 facets all integrated.
A market platform for conducting business
A social network primarily for entrepreneurs
A SAAS (Software as a Service) Inbound Marketing platform
All systems (Facebook included) have a learning curve. Our focus, our goal, is to deliver to you a gentle intuitive fun and rewarding learning process. We are in the process of turning the entire process into an automated structure. Regardless, this learning structure is designed to build you into a powerful , wealthy, successful entrepreneur.
Are you an entrepreneur? Good question. Not necessarily easy to answer. So here are a few definitions:
The classic definition (I do not totally agree with)
noun: entrepreneur; plural noun: entrepreneurs
a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so
Most people would agree that an entrepreneur is a person who has started his or her own business. But that basic definition barely scratches the surface. It does little to capture the true essence of what it means to be a risk-taker, innovator and individual willing to carve his or her own path in a world that doesn't always take kindly to people who fail to follow the status quo.
Are you itching to venture out on your own, but you wonder if you have what it takes to choose the road less traveled? Check out what these company founders and business leaders think makes a truly successful entrepreneur.
However, before we venture further defining what exactly is an “entrepreneur” and other aspects breaking it down and related concerns like “venture capital” and the proverbial “entrepreneurial ecosystem, let me direct you along the paths of getting quickluy up to speed, as I believe that is exactly what you need. To succeed, attain structure, stability, vision and ultimately wealth.
Getting into our Workshops:
I made this simple little instructional video so you clearly see how easy it is to assimilate this ecocenter and huge powerful platform.
OK now about being an entrepreneur!
"Entrepreneurship is all about embracing challenges. When you're building something from the ground up, you need to get into the weeds and problem solve. All the weed whacking often allows you to better hone in on a better big-picture strategy — why did this happen? How do I solve it? How do smarter people than me solve it? With a young company, when you experience a new challenge, it's usually a growing pain. So while it can be difficult to get through, it's for the best possible reason — your company is getting bigger!" — Jennie Ripps, CEO of Owl's Brew
"To me, entrepreneurship means being able to take action and having the courage to commit and persevere through all of the challenges and failures. It is a struggle that an entrepreneur is willing to battle. It is using past experiences and intelligence to make smart decisions. Entrepreneurs are able to transform their vision into a business. I believe this process is at the core of any true entrepreneur." — MJ Pedone, founder and CEO of Indra Public Relations
"Being a successful entrepreneur requires a great deal of resourcefulness, because as an entrepreneur, you often run into dead ends throughout the course of your career. You need to be able to bounce back from losses if you want to be successful. Know that there will be much more disappointment than progress when you first start off, and you need to have a short memory in order to put the past behind you quickly. It's imperative to stay optimistic when bad things happen." — Vip Sandhir, founder and CEO of HighGround
"Entrepreneurship is the ability to recognize the bigger picture, find where there's an opportunity to make someone's life better, design hypotheses around these opportunities, and continually test your assumptions. It's experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamour. It's hard work and persistence to leave the world a better place once your time here is done." — Konrad Billetz, CEO of Frameri
"To me, entrepreneurship is completely dedicating yourself to creating something out of nothing. It's not simply taking a risk and hoping to realize big rewards. Creating something out of nothing also tends to present numerous challenges and roadblocks which seem insurmountable. I believe the great entrepreneurs, who I look up to, can help their team push through those roadblocks and find solutions." — David Greenberg, CEO of Updater
"Entrepreneurship is the mind-set that allows you to see opportunity everywhere. It could be a business idea, but it could also be seeing the possibilities in the people that can help you grow that business. This ability to see many options in every situation is critically important; there will be unending challenges that will test your hustle." — Preeti Sriratana, co-founder and CEO of Sweeten
"It is not about making a quick buck or deal. Successful entrepreneurs look past that 'quick buck' and instead look at the bigger picture to ensure that each action made is going toward the overall goal of the business or concept, whether or not that means getting something in return at that moment." — Allen Dikker, CEO of Potatopia
"Entrepreneurship is a lifestyle, in that being an entrepreneur is ingrained in one's identity. [It] is the culmination of a certain set of characteristics: determination, creativity, the capacity to risk, leadership and enthusiasm. I don't think you can be an entrepreneur without these qualities, and for me, that idea was ingrained in me very early on. An entrepreneur is part of the foundation of who I am, and who I strive to be." — Eric Lupton, president of Life Saver Pool Fence Systems
"Entrepreneurship is an unavoidable life calling pursued by those who are fortunate enough to take chances [and are] optimistic enough to believe in themselves, aware enough to see problems around them, stubborn enough to keep going, and bold enough to act again and again. Entrepreneurship is not something you do because you have an idea. It's about having the creativity to question, the strength to believe and the courage to move." — Jordan Fliegel, founder of CoachUp
"The journey of entrepreneurship is a lifestyle for many of us; we are wired this way and have no choice. We are driven by an innate need to create, build and grow. In order to be a successful entrepreneur, you must have an underlying positivity that enables you to see beyond the day-to-day challenges and roadblocks, always moving forward. You must also be a master plate juggler, able to switch between thinking, genres and activities moment to moment. Most importantly, you must not be afraid to fail, and you must be comfortable living with risk and unknowns — a state of mind which is certainly not for everyone!” — Justine Smith, founder and CEO of Kids Go Co.
"Being an entrepreneur is about giving everything you have when the going gets tough and never giving up. If you truly love and believe in what you're doing, then you must hang in there. Entrepreneurship is not knowing everything about your business. You must humble yourself and not work from your ego. Always be willing to grow, change and learn." — Jennifer MacDonald and Hayley Carr, founders of Zipit Bedding
"Entrepreneurship is seeing an opportunity and gathering the resources to turn a possibility into a reality. It represents the freedom to envision something new and to make it happen. It includes risk, but it also includes the reward of creating a legacy. Anti-entrepreneurship is satisfaction with the status quo, layers of controls and rules that hamper forward movement, and fear of failure." — Maia Haag, co-founder and president of I See Me!
"When it comes to being a successful entrepreneur, I think one must possess grit. The stakes tend to be high, the bumps in the road frequent. Remaining focused, regardless of the obstacles, is paramount. That said, being an entrepreneur means being in full control of your destiny. If that's important to you, then all of the challenges associated with striking out on one's own are but a small price to pay.” — Mike Malone, founder of Livestock Framing
Reid Hoffman Tells Charlie Rose: "Every Individual Is Now An Entrepreneur."
I don't think it is healthy to dwell on the past and spend time lost in nostalgia, but it is good at the start of a new year to reflect on the passing year, and determine to make sure that the coming year will be much better in terms of every measure that can be used. In that spirit, I encourage everyone to do their best to make 2017 their best year ever, in whatever terms you feel are important to you.
Here is a Google review of 2016 in terms of search that may inspire you to do your best in 2017.
If you ever wondered what drives Markethive? This video explains it all. We did this for you. This is why it is basically free. This is why it was built, for all of the entrepreneurs who strugle and have a dream.
Markethive is Inbound Marketing combined with a dynamic vertical social network funded by advertising. Not only makes the entire Inbound Marketing system cost free, it also allows you to leverage huge results when you build groups to facilitate the platforms via the social network.
Markethive is next generation technology from a 20 year old Inbound Marketing platform called Veretekk. Built by the same entrepreneurs, innovation is our DNA.
I’ll say it: the days of outbound marketing are over.
The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become much less effective in recent years. Customers have access to so much information every day, they’ve become increasingly resentful of marketing intrusions. The rise of blocking tools such as caller id, spam folders and ad blockers is not coincidence.
Inbound marketing is the new normal. That’s the idea that if you provide value to customers first, they will respond by returning that value back and doing business with you.
To get a peak under the hood inbound marketing, and get tips on how others can use it, I had a chance to chat with A.J. Agrawal — an entrepreneur who built his business, Alumnify, around it. A.J. is a fellow contributor at Entrepreneur as well as at Forbes, Huffington Post, and others.
Here’s an edited version of our e-mail interview:
Why begin with universities?
We started there because we saw a strong decrease year after year in alumni engagement. Right now, alumni engagement is at an all time low — under 10 percent. It was obvious that institutions were struggling to adjust to the new ways their alumni were communicating and engaging. So we saw the opportunity.
For about 85 years, alumni engagement was pretty steady. Then all of a sudden, in the 90’s it began to fall drastically. In panic mode, many schools chose to double down on the outbound marketing tactics that worked in the past: cold calls, snail mail, and increased email addresses. They also deployed better data tacking and software to help optimize open email rates as well as make the giving process easier for graduates.
But these strategies had no effect (or even a negative effect on engagement) because they were built on an overall strategy that was broken. So we decided we would build inbound marketing solutions to provide value to alumni first.
How do you begin inbound practices?
First, make sure you know what inbound marketing is. At its core, inbound is anything that provides a tremendous amount of value to your target customer without asking anything from them in return. There are tons of ways to do this and the best part is that most of the major strategies can be done for minimal cost.
One thing we recommend to companies we work with us is to start by getting a blog set up and to have someone be responsible for publishing regular content. One of the nice things about inbound marketing is that it requires companies to build major assets for their business. Your content library is a huge asset and will eventually help your SEO, and pull in more customers to your website.
Other popular inbound strategies include webinars, eBooks, infographics, mobile apps built to help your customers, and optimizing your social media.
Each business is different, so the strategy depends on factors including audience, industry, and expertise. Like most things, the hardest part is just getting started. Once you find an inbound strategy that starts to work, it becomes much easier to fine tune and expand on your traction.
Do you avoid outbound strategies?
Not at all. While inbound is definitely the future, some customers still respond well to outbound strategies. Even as an inbound company, we still cold call customers and send promotional emails once in a while — but as part of a complete plan.
When thinking about the brand I want for Alumnify, I don’t want prospects and customers avoiding our phone calls. The image of a customer seeing an Alumnify Team Member calling them and saying “Not these people again” is my worst nightmare. And it should be any entrepreneur’s nightmare too.
Instead, I believe that the key to getting customers to love us is to provide value without asking for anything in return. For example, we have a free inbound marketing email list we just launched yesterday with weekly tips and webinars. And I’m always happy to help any fellow entrepreneur hammer out an inbound strategy. That type of approach may take more work in the short run, but it’ll also help build a much better brand to our customers in the long run.
According to one marketing automation expert David Raab, nearly 70 percent of marketers are not happy with their marketing automation software. Clearly, there is much room for improvement in this industry, despite the enormous potential benefits that can be achieved.
One area of particular promise is "predictive intelligence". Marketing automation software that embraces this type of model will provide better results for customers and those results will improve over time due to the machine learning aspect of this type of software model.
True AI or artificial intelligence really exists only in the world of science fiction, but we can already see how technology like Google's "rank brain" are being implemented at a very high level into their search algorithms.
This post is not intended as a treatise on the subject, but only to highlight the development that will inevitably take place in marketing automation to a more predictive and machine learning type model that incorporates elements of artificial intelligence.
So, what would this type of marketing automation software look like, how would it work, and what could it do for clients using the software?
As an example, it is a common marketing strategy to ask the client to start with an avatar of what their ideal customer looks like. A software with AI elements would be able to examine a company's current database of customers, and analyze all demographic data as well as social media profiles of all current customers. It would then perform a detailed and sophisticated search across various websites and social media, and recommend an exhaustive list of potential prospects.
This analysis would be based on similarities with current customers, and would also recommend the best way to connect with them which would most likely yield the best results.
This is a highly sophisticated method of marketing automation that does not currently exist. The ability of this type of software to target potential prospects with laser-like accuracy will likely turn the marketing automation market on its head.
The company that comes out with this kind of predictive analysis model may dominate the industry for years to come, and prove to be a highly sought after commodity, even at a fairly high price. It is also equally likely that the downward price pressure of open sourcing may prove to significantly lower costs for the consumer.
It is clear that forward thinking companies such as Google are investing in the future by relying heavily on automation in a wide variety of markets. Look at the investment Google has made in self-driving cars, for example. Uber drivers may become a thing of the past in the not too distant future.
Consider what Perry Marshall a well-known marketing expert had to say about automation in a recent email.
"2003-2009 was the age of PPC.
2010-2016 has been the age of Social Media.
2017 and beyond will be the age of Artificial Intelligence
Now mind you, this “Artificial Intelligence” is not self-aware. It’s not HAL 9000 reading your lips as you talk outside the spaceship like in 2001: A Space Odyssey.
Not yet anyway.
But don’t underestimate this AI.
I have clients who are taking AI to deep levels, re-inventing the future as we speak. You won’t fully see the results of what they’re doing for another year or two.
But let’s just say that talking to machines like Alexa and Siri is only the tip of the iceberg.
The key to success in 2017-2020…especially in AdWords…is OWNING some of that Automation.
Automation is a rack-the-shotgun, 95/5, winners and losers phenomenon. "
Prophetic words of wisdom, no doubt, from the marketing and AdWords expert.
Watch for those technologies that claim this type of predictive AI model to emerge and lead the industry by wide margins in the years to come.
Take a look at these three leading-edge marketing automation technologies you can use today.
Markethive – (free) — dramatically increases your reach on the Internet by using cooperative blog syndication technology, and much more
Social Lead Generator – auto-join and auto-post to open and closed Facebook groups, dramatically expand your Twitter followers, and more.
Linked Group Messenger — Increase your LinkedIn invitation rate and grow a very large group of 1st level connections on LinkedIn. Especially helpful to avoid the LinkedIn "idk" limit.
Of course, I will keep you informed of these trends, and help you to stay on top of these significant technologies.
For most small businesses marketing is either a huge expense or a huge burden. If you are trying to run a small business, or if you are an entrepreneur trying to navigate your way online, the word marketing is kind of a scary one.
You envision yourself or your team spending hours and hours blogging, or creating content on social networks with no guarantee that your time investment will pay off. Or you pay someone through the nose to handle your marketing, not really sure if that investment will work out any better than doing it in-house.
This might be a bit of an exaggeration, but unfortunately, it is the reality that far too many start-ups and existing small businesses face. Here are some excellent tools that you probably have not heard of, that can help ease your burden. Do not worry, relief is on the way.
Markethive – this is a totally free social network for entrepreneurs and small businesses. This network can help you, even if you don't have your own website. If you do have your own website, it can work hand in hand for even better results.
It would take an entire blog post to describe everything that Markethive can do for you, but let's just start with their blogging platform. Simply put I get 10X the post views on Markethive compared to the views I get on LinkedIn Pulse.
Markethive is an engaged social network. This is quite a surprising comparison, despite the fact that I have 10k 1st level connections on LinkedIn, and only 500 friends in Markethive. As they say, go figure!
LeadOutcome — you may or may not be aware that LinkedIn is one of the few social networks that allows the export of names and email addresses. Your entire database of 1st level connections on LinkedIn whether you have 500, 2500, or 25,000 1st level connections, can be exported and sent email using automated marketing methods. This is obviously extremely significant for marketers.
I am not a big fan of autoresponders, or email blasters, as I like to call them. Aside from telling you the open rates and clickthrough rates of email, they really do little else.
No autoresponder I know of can tell you who is "hot", and who is not. There are a number of specialized features that CRM software systems like LeadOutcome offer, but the fact the each action a lead takes is "scored" makes a huge difference.
You now know who is "hot", and who is not. There are a number of additional features of LeadOutcome that make it highly desirable, but given that it's monthly cost is less than most autoresponders makes it a relative no-brainer.
Simple Lead Generator for Facebook and Twitter. Without listing all of the features and benefits, (see the video link for details), this powerful software lets you search for and find groups automatically by keyword search.
You can post automatically to groups, and also to your friends on Facebook. You can also auto-follow on Twitter and auto-like tweets in order to encourage people to follow you back. This can save hours and hours of your time if you are active on either Facebook or Twitter.
Group Messenger for LinkedIn. (see the video link for details) This software allows you to market automatically on LinkedIn. No need for manual messages one by one anymore.
You can auto-invite based on keyword searches and auto-invite group members for groups of which you are a member. You can email open networkers over and above the LinkedIn limits for invitations within LinkedIn.
Of course, you will find quite a large number of rather expensive systems for inbound marketing that will schedule and organize your content, etc. etc. Despite the advantages of these systems, you will find most if not all of what they do in Markethive at no charge.
An essential component of any inbound marketing strategy, or what I like to call automated marketing is about how to gain access to prospects. There are always restrictions to the manual methods social networks offer to contact, message, and connect with friends and potential prospects.
The above-mentioned automated software systems allow you the access that you need in order to market effectively on these major social networking platforms.
You will not find a more powerful or lower-cost suite of tools for inbound marketing on any other list on the Internet that is current for 2016 than this one.
Please connect with me on LinkedIn at https://www.linkedin.com/in/leadsonline or call 973-259-6055 for more information.
Sponsored by Markethive – THE social network for entrepreneurs
What are the rules of etiquette on Facebook and how should I observe them on my Facebook profile and in my Facebook groups? No matter what we do in life, or where we go, there are standards that apply, right? In the workplace, at school, in church, even at a baseball game.
No matter where we are, there are expectations of how we should behave in order to not just get along, but to harmonize with others. The same is true online, but the rules of the game are a little different. Somehow the rules online have changed, and people say things online that they would never dream of saying in front of people they know.
There is widespread political bashing from the left and the right online now, of which you are probably very well aware, but it by no means is it limited to politics. In perhaps a vain attempt to bring a little civility to the online world, and especially to Facebook where the rules of the “Old Wild, Wild West” seem to reign supreme, I would like to talk about Facebook etiquette from the online marketers point of view.
I know, to use a crude analogy, I may be merely spitting into the wind here, but it seems to me someone has to point this out, and I guess I might as well be the one to do it. What does political bashing inside a Facebook group of pro-Trump, or pro-Hillary supporters actually accomplish? This is a real enigma for me.
Who are they going to influence in a group where everyone shares the same political view? If they wanted to try and change someone’ viewpoint, maybe they should all go together and post all over one of the pro-Hillary sites until the owner of the site would just give up in frustration, (or vice versa).
I really don’t want to go here, but it also seems like there is an awful lot of Muslim bashing on Facebook. Where did this come from? I fully understand the frustration with the wars in the Middle East, but especially at the time of the 4th of July when we celebrate the Constitution, isn’t freedom of religion one of the fundamental principles of the pilgrims, to the Founding Fathers and the Revolutionary patriots? Jeesh, give the complaints against Muslims, especially Muslim-Americans a rest already.
OK, now here is the practical side to this post for those who want to promote on Facebook. You may ask “How should I post on my Facebook profile and my Facebook groups”?
One thing that should be said upfront, you should probably develop a thick skin if you don’t have one already, since there is someone, somewhere who will want to beat up on you, (verbally), for one reason or another. If you can’t take the heat, I suggest you get out of the fire and leave Facebook.
There is no rush whatsoever to join any group on Facebook. I have heard that there 8 million groups on Facebook, so there are plenty of groups to join, and they will be waiting for you, so do a little research before you click that join button.
There are a very large number of groups that are nothing but classified ads sites. If you post to these groups, your p ost is just one of thousands of other ads that no one is really paying attention to, so do not waste your time with these groups.
On these groups, there is no interaction, almost no comments, and no intelligent life as far as I can tell. Why would you want to waste a post on this kind of site?
A good sign of a healthy group is the number of new members, as well as your first reaction in viewing the most recent posts. Are there just ads, or are they promoting a discussion of any kind? Is there any discussion at all? If so, then maybe this group is worthwhile. If not, no problem, just move on to another one of the 8 million groups on Facebook. No harm, no foul.
Also do not waste your time posting out the same message to all of your groups. Change it up a little. Obviously there some of the people you want to add as friends and want to connect with that are members of many of the same groups you are. You look like a spammer if you post the same information everywhere.
The one exception to this rule would be a Holiday greeting. I used this method in a non-promotional way to wish my friends and people in my groups Happy Memorial Day, and I did it again, for The 4th of July. I received hundreds of likes,
and comments and they were still coming in several weeks after the Holiday.
This is when I realized that promotional methods on Facebook have a potential to reach tens or even hundreds of thousands of people.
So my advice is as follows:
1) Be polite, don’t push your own agenda all the time.
2) Inspire people with your message and they will follow you and want to be your friend.
3) Join groups with growing membership, and make sure you check the rules of
group and act accordingly.
4) Interact as much as possible on groups, especially with the moderators, influencers, or people active on the group.
5) Reply to messages in a timely manner. (same day if possible)
6) Have something inspiring to say with short test messages and images. Ideally do not promote directly through your text message, but you can link to another page with useful information and links to your offers. This indirect method of promotion will be more effective in the long run than just splashing your ad everywhere like most people do.
7) Have fun and keep your sense of humor. Don’t forget that Facebook started as a fun place for people to connect. In growing so big, Facebook has lost quite a bit of that “fun” spirit, but use your creativity to keep trying new things, and experimenting to see what works and what doesn’t. By following these guidelines your experience on Facebook will be more enjoyable, AND more profitable.
Sponsored by Markethive – – THE social network for entrepreneurs
For the most part, guest posting is sort of like begging, right? You have a blog that you are trying to promote, and you are hoping to increase traffic to it, By guest posting on a blog that has more traffic than your blog, you are hoping to trickle away some of the traffic on the larger blog to your smaller blog.
That pretty much sums it up, right? The larger more popular blog doesn't mind so much, as long as you provide useful content to the blog owners readers. It is one less blog post the owner has to write after all.
In conclusion then, guest posters are like either beggars or leeches, and blog owners who allow guest posting are a little lazy. This is sort of a cynical way of looking at guest posting, I know, but it is to illustrate a point.
Suppose you could promise that you would not only write a blog post, but you would post the link out to tens of thousands of your social media connections, and millions of members of Facebook, and LinkedIn groups to which you belong. Would that make your guest post seem more attractive to the blog owner? You better believe it would!
You move from the position as a guest post beggar to a guest post promoter, and even a champion.
Listen to these comments from a blog owner on whose blog I recently promoted a guest post at:
"Hi John, thats awesome! I see that your post is most viewed post of the site and is trending. Also, I see that it is performing well on Twitter and LinkedIn. Thank you so much for sharing. Great Synergy"! Max Angel — Cofounder at ThatsJournal.
I suggested that he might want to join Markethive, or that he might be interested in some of the automation tools I use.
Max responded. "You are very welcome, John. Thanks a lot for the marketing inputs. I will check it out. Thanks again for the post contribution. Please feel free to let me know if you or your friends want to share anything related to marketing. We will be happy to help. Thanks!" I would say that is a pleased blog owner, right?
If we work together, we can help each other find these kinds of guest blog post opportunities, and spread the message about Markethive. Feel free to contact Max about guest posting on his blog.
PS — did I mention that this promotion also brought in at least 5 or more new Markethive subscribers?