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Tag: business

Who Are You Really Marketing To?

 

"…25-30 year old single women with annual incomes over $75,000, who live in San Diego, who like to shop…So if we are pretending we’re a clothing store, these might be some of the questions we should ask:

Where do they shop?

What magazines do they subscribe to?

What blogs might they read?

What do they struggle with when shopping?

How do they share their shopping experience?"     

      –Derric Haynie, CEO Splash

So, I'm new to the world of marketing.  No, it's not my educational background and I am surely not "fluent."  So, when I took a few minutes to read the above article (http://hive.pe/eG) written by Derric Haynie of Splash, I was amazed that there was so much to learn with regard to marketing!  Apparently, I'd been utilzing some aspects of marketing for quite some time now and hadn't even realized it. 

Have you ever completed a profile on an online dating site?  Whether or not you were providing misleading demographic information for your profile, you were probably marketing toward a certain mate.  So you created a profile in such a way that the hope was that you would attract a certain someone who had all the characteristics that you were looking for.  Am I correct?  Well, even though this example is quite simple, you were using some aspects of marketing.  If you included photos along with your description and traits, then you (in a nutshell), were utilzing the phenomenon known as "buyer persona."

I invite you to check out Derric's blog, especially if you are like me and you are new to this world of marketing.  I thought it gave a great overview of this topic and it has forced me to think more about who my target audiences are in more detail.

I'd love to hear thoughts once you've had a chance to read Derric's article.

Alan Zibluk Markethive Founding Member

Google Analytics improves small business marketing

 

 

 

Google Analytics improves small business marketing

Google Analytics is a highly effective website analysis platform that allows businesses to assess how well they’re doing with their online marketing efforts. But for small business owners who aren’t all that comfortable with technology, the thought of digging into the analytics can be intimidating.

You don’t have to be an expert to glean valuable insight from Google Analytics, according to Mark Boyd, Search Engine Optimization Director at MIND Development & Design, and a SCORE blogger. By familiarizing yourself with how to pull some basic information, you can gain an understanding of how well your business website is performing. “Not only can you track results, but you can also track how you’ve gotten those results,” said Boyd.

With Google Analytics, you can track:

n Traffic volume. View your daily and monthly traffic and monitor ebbs and flows, highs and lows.

n Average time visitors spend on your website. See the pages visitors viewed while on your site and how much time they spent on them.

n Bounce rate. This reflects the number of visitors who left your website after only visiting one page. Bounce rate and average time spent on a website are closely tied. When a visitor views multiple pages, the time onsite is typically longer than if they land on one page and leave.

n Number and percentage of new and repeat visits. Knowing this can help as you build engagement with your audience. You can see what percentage of your daily, weekly, monthly and even yearly visits are new visitors versus repeat visitors.

n Traffic sources. You can see geographically where your website traffic is coming from, and if the traffic sources are organic listings, pay-per-click ads, referrals (such as from social media), etc.

n Compare current traffic to that of previous months and years. This enables you to compare performance and detect trends.

All of these can help you understand how your website engages visitors and how effective your off-site digital marketing efforts are at driving traffic to your website.

These are only the tip of the analytics iceberg. There’s much more data available, but interpreting some of it requires a higher degree of knowledge about the platform.

“My favorite part of Google Analytics is comparing current numbers to the previous year,” said Boyd. “It’s amazing how you can see the same traffic trends from year to year. That’s very helpful in planning your SEO, paid advertising and social media efforts.”

To power up your social media techniques, plan to attend the free SCORE workshop on May 10 at 6:30 pm, at the Traverse Area District Library, Woodmere branch. Seating is limited, so please pre-register at www.upnorthscore.com.

Michael McCrary is a principal at Pine River Consulting, LLC and has been providing marketing and strategy consulting to clients globally since 1990. He has been a SCORE mentor since June 2015.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Source: Michael McCrary: Google Analytics improves small business marketing | Local News | record-eagle.com

Alan Zibluk Markethive Founding Member

Entrepreneurial Skills Needed To Effectuate Positive Social Marketing Changes

There is a distinct dissonance regarding the behavior and social change espousements between people who believe that all marketing is evil and those who believe marketing has some redeeming qualities for the good. This diversity of opinion gets played out in program planning meetings, conferences, policy debates and resource allocations (such as found in RFPs and TORs). Not everyone who works to solve intractable problems needs to be a social marketer; yet, learning some basic marketing skills will be advantageous because the most important aspect of marketing today rides with the entrepreneurs who are shaping the social changes and solutions.

1. Entrepreneurs Learn to Listen
Entrepreneurs are constantly listening, looking for ways to maximize opportunities, leverage relationships, and connect to people. And while anyone can be a good listener, doing so as a marketer requires an analytical mind—the process is not at all passive. By being trained in the analysis of your prospective customer using focus groups, and other appropriate techniques, you’ll start to learn how to really listen to what your VIP members and investors want.

2. Entrepreneurs Learn To Make Better Decisions
Knowing how to find and interpret data about your VIP members and investors means that you’ll derive a better understanding of the problems you are facing and how to tackle them in new ways. Of course, you’ll also get in the habit of shortcutting through a lot of unnecessary paperwork and honing in on the relevant data and revelatory insights that are most important.

3. An Entrepreneur Matures In His Communication Skills
The best marketers learn how to gain perspectives into different personality types and how to apply different techniques for engaging with them, based on what their idiosyncrasies are. This could be described as learning tact.

4. An Entrepreneur Does Not Waste Time
Because everyone is on a shoe-string budget, you have to be particularly perceptive concerning the prioritization of resources which is fundamental for small and large organizations and independent operators. Being creative about who ultimately falls into your sales funnel and concentrate on, the ways you reach them, and how to economize while still being effective will help you turn into an efficiency machine.

5. An Entrepreneur Must Be Aware Of The World Situation

Marketers have to be aware of what’s going on in the world culture. This means they read, attend social gatherings, try to figure out what kind of trends are making waves, and generally pay attention to the zeitgeist. No matter what industry you operate in, one must learn to be particularly sensitive to their milieu, which is very advantageous in results shown. One must become accustomed to not focusing on the details of the situation one is found in but train oneself to focus on the bigger picture. This will ultimately payoff by enabling more productive work ethics and help one do better in their chosen workspace. As a byproduct of this kind of focusing one will probably end up having a keener interest in a lot that’s going on around you, which makes one a person who is more interesting for others to be around.

Leading In Social Change

If the foregoing matters are carefully worked through then the foundation is laid for the entrepreneur to be perceived as the leader who can be emulated. This is the most effective way to become an influence for the good in the role of societal movers and shakers. This kind of functioning must be consistent and without hypocrisy in order to acquire the standing to bring positive changes to the way business is carried out. This is the challenge for the entrepreneur, but the dividends are huge.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Markethive Founding Member

OK, Healthcare Entrepreneurs…Your Turn. Let’s Resuscitate Your Professional Portfolio

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

In this era of inbound marketing, we are constantly discussing the importance of making sure that the traits and characteristics that are associated with our personal lives are congruent with those that define our professional lives.   Many would refer to this as our “brand,” or that ‘intersection’ of values, traits, & characteristics that are prevalent in both our personal and professional worlds.  

For most, it should be easy to determine another person’s character within a specific period of time of interacting with them.  Having this information combined with a decent understanding of that person’s professional background, would serve as a good starting point for understanding that individual’s brand.

As healthcare professionals, many of us are guilty of what many may call outbound marketing strategies.  When we are applying for jobs or looking to advance our careers, we tend to update our CVs and then jump right into the “applying process” but then we forget to do all the other important things that matter.  These include having a completed LinkedIn profile with updated professional photo and publishing articles (or blogs) that further explain who we are & what we do. 

More specifically, we should consider:

*Establishing ourselves with our potential customer base (i.e., patients, hospitals/healthcare facilities, etc) by making sure we can be easily found online

*Making sure our online professional profiles (think LinkedIn) are congruent with who we are and what our mission (or company’s mission may be (i.e., branding).

*Making sure we have a current, professional photograph that clearly shows our face

*Ensuring that our certifications/credentials are highlighted and current

* Publishing blogs (articles) about our product(s) and how it relates to our potential customer base (i.e., areas of healthcare we practice, our target patient population, what services we offer, etc)

In summary, we must take the time to make ourselves more visible.  Gone are the days when patients and healthcare facilities would solely depend on our state’s medical board or sites like Healthgrades to conduct their due diligence.

They want to be able to do a quick Google search and find us along with our current professional photo, our certifications/qualifications, areas of practice, beliefs, etc so that they can make better choices as informed consumers and stakeholders in healthcare. 

Remember that healthcare, like many other sectors, is rapidly changing and will continue to become more like a “big business.”  This means familiarizing ourselves with inbound marketing strategies while ensuring that our online professional portfolio remains current.

Ultimately, the assumption is that we will build a loyal customer base (i.e., patients/healthcare facility/etc) and if our product (or services) is really great, then they will keep coming back for more and they will tell their friends, colleagues, etc about it. 

Because we took the time to establish credibility and online authority through implementation of the above, we will have accomplished two things:  

  1. positive word-of-mouth references from former patients/employers/healthcare facilities, etc (more subjective); and
  2.  a legitimate online “place” for those who do not yet know who we are (or our business) to easily find us to verify the information (more objective).

 

Alan Zibluk Markethive Founding Member

How Being Genuine Can Strengthen You, Your Business, and Your Company

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

Recently, I came across an article written by Mamta Chhikara (http://hive.pe/eC), which goes on to list and describe specific qualities that a genuine person possesses:

*They don’t seek attention = Modest

*They’re not concerned with being liked = Confident and Authentic

*They can tell when others are full of it = Intuitive (a good judge of character)

*They are comfortable in their own skin = Self-assured and confident

*They do what they say and say what they mean = Integrity

*They don’t need a lot of stuff = Simplicity

*They’re not thin-skinned = Easy-going

*They’re not overly modest or boastful = Humble

*They’re consistent = Dependable

*They practice what they preach = Genuine, Honest

Always keep these traits in mind not only as business but also as an individual.   As entrepreneurs seeking to gain trust, authority, and a growing customer base, we should always be cognizant of the foundation of inbound marketing, which involves:

*Performing due diligence for you and your company

*Performing due diligence for your targeted audience/clients/potential customers

*Engaging with your targeted audience/clients/potential customers

During the process of engagement, we should always be aware of the above traits of genuineness.  Your future colleagues and customers will be looking for these traits and will likely have the following thoughts/concerns:

*They want to know if you are confident in your company and/or product.

*They will likely be more concerned about the content/effectiveness of your product and/or character more than shiny “bells and whistles.”

*You should be able to eliminate illegitimate leads or potential colleagues within minutes of engaging

*Your customers and your colleagues want to see that not only do you use the product in question, but also that you use the product well and are able to demonstrate the product’s effectiveness to your colleagues and potential customers

*Most of us can eventually “smell” an inferior product or individual within a short period of time.  A usual warning sign is too many “bells and whistles.”  Simplicity is the name of the game.  If it’s too complicated or if it feels like the product (or individual) is too flashy, then it may be perceived as ineffective or disingenuous.

*Your customers and colleagues want to know that they can reach you during tough times or emergent situations.  Are you easily accessible via multiple modalities of communication (i.e., phone, text, email, Skype, etc)?

Now, I am not one who typically needs validation in anything that pertains to who I am as a person but I felt markedly refreshed after reading this article.  Am I a genuine person?  Hell yes!  

Depending upon where you are or whom you are conversing with, we may describe a genuine person as either "the real deal" or "being real."  If you are a fan of Larry Wilmore on Comedy Central, then you are already familiar with his catch phrase "Keep It 100."  It's the same concept and I believe being genuine is parallel with having integrity as well as the other above traits.  

Not only does a genuine & authentic person display his authentic self at all times (obviously with some adjustment for discretionary purposes), but he also "says what he does and does what he says."  He is honest about who he is and his actions reflect his character regardless of the setting.  

 

Alan Zibluk Markethive Founding Member

From Hopeful Work At Home Mom to Entrepreneur

Article By Rita Taketa — I've been a successful Work At Home Mom for 18 years, beginning when there was little career work available at home besides telemarketing. After working for several different companies being in charge of multiple operations, I now have plans to expand my business-to-business professional services with virtual agents.

work at home mom business and entrepreneur

I've been steadily working from home for 18 amazing years. In the beginning, however, it was not a popular decision. The pay was poor and the quality of work was mainly telemarketing for the consumer-to-business market, or some other type of odd tasks that were not rewarding.

I started on this journey after I had my second child. I had been working for a marketing firm as a supervisor handling inbound and outbound calls for clients in the restaurant industry. I had a great deal of responsibility with data and order entry, managing our team, training, and being responsible for the entire company phone system, which was my first introduction to Telephony Software & B2B Marketing.

As much as I enjoyed my career, I had a nine-year-old son at home to care for as well. I always felt torn between being a mother and a working women. I had already been through the route of daycare and before-and-after-school care and all of the challenges that go along with being a working mom. I felt guilty when I was not with my child, and yet I needed to work to help provide for my family, just like the balancing act that we all face today now that most families need two incomes to stay afloat.

Research on the internet afforded me to learn more about working from home, but there wasn't much of a selection to choose from except telemarketing. I started working with a company that produced customer satisfaction surveys for a national tire company. It involved evening and weekend work, so I was able to work my day job but bring in a little extra money. As I worked on different projects for the company, gaining more experience and confidence, I was asked to do more projects in different markets. Eventually, I started doing surveys for a vast array of markets including insurance.

Networking, researching, and trying different work-at-home tasks allowed me to transition into a full-time career working from home as a business-to-business professional. I serve as an extension of a company's inside sales team as an appointment setter, lead generator, and customer service representative. I've worked as an independent contractor for many years, so I took my experience and branched out with my own company to accommodate the needs of businesses in supporting their sales and marketing efforts. My goal is to expand by hiring virtual agents to help with my growing client base.

I chose a rewarding career path that has allowed me to be home with my family (which was my ultimate goal), raise my children, do meaningful work, and make a good living right from the comfort of my home office. Work At Home Mom = a happy mom!

If you believe that my message is worth spreading, please use the share buttons if they are visible on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive
markethive.com


Al Zibluk

9 Nodding Strategies for Your Next Meeting

How to appear thoughtful and engaged without saying a word. 

You've got a bunch of meetings coming up, but do you have your nodding strategy ready? 

A solid nodding strategy could mean the difference between seeming like you understand what's going on and losing a job. 

meeting strategy

More seasoned professionals may think they can just nod the same way they did in their last meeting, but that's not an option  – â€Špeople will notice. Consider this: when someone's nodding the wrong way don't you immediately lose trust in them? I know I do.

To help you keep your nodding game fresh, here are nine nodding strategies you can choose from for your next meeting.

1. The Slow Nod

The slow nod is great for when someone is explaining something that makes no sense. Hopefully they'll see you nodding slowly and realize how ridiculous they sound.

2. The Slow Nod Followed by a Fast Nod

The slow nod followed by a fast nod is great to let the person talking know that you didn't get it at first, but you totally get it now, even if you still don't agree.

3. Head Shake Followed by a Fast Nod

A head shake followed by a fast nod shows that you didn't remember that thing you were supposed to remember but now you totally remember it. This is a really convincing strategy when you're on the hook for something that you never intend to do.

4. Side to Side Nod

Use this nod when you want to pretend you're considering something. It says — that could work, — while also saying it's not the best idea, and you're still waiting to hear something that'll really blow you away.

5. Let Me Write That Down Nod

This is the nod you use when you're pretending to write that down.

6. Let Me Think About That Nod

This nod will buy you some time before you have to make a decision. Put your chin in one hand, then both hands, then rest your chin on your knuckles, then repeat.

7. Nod With a Sigh

A nod with a sigh lets your coworker know you don't want to say yes, but you will say yes, because you're a professional.

8. Nodding Off Nod

This is a great nod for when you're trying to keep it together after a late night or when your coworker keeps talking beyond the point of reason.

9. The Almost Nod

This nod says, — you almost convinced me, but not quite, keep trying.

Hope this helps you find the perfect nod to fit your particular meeting situation so that no one will ever suspect you aren't really listening. If you enjoyed this, hit the green — Recommend — heart button below!

If you believe that my message is worth spreading, please use the share buttons at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Al Zibluk

Not You Typical Business Opportunity

A brand new online community is about to launch which will allow you to make money by performing simple online tasks. And the best part is you don’t have to spend a dime to be part of this community

The first thing you need to know and understand is that THIS IS NOT AN MLM!

What if you got paid a few cents to even a few dollars for doing simple online tasks like:

Joining an email list

Liking a Facebook fan page

Sharing a Facebook post

Liking a Facebook post

Visiting a website

Providing feedback about a website or a video

Providing feedback about a logo

Answering a few short questions

(Just to name a few) Well now you can!

Join Here: http://hive.pe/a4

This is also NOT a "traditional online biz opp" where the only way you make money is by "sponsoring" others or selling a product or service. NEITHER one of those things are REQUIRED here to earn! And that's NOT just some marketing scheme and a "line" we use to "get you in". It's 100% true.

HOWEVER…as you will understand shortly…the more people you personally refer to the system, the more potential earnings you will make!

Just imagine this…let's say on any given day there are say 100 tasks available for you and other members to complete to get paid on.

Let's say the average reward for those tasks is just $.25! (25 cents!)

That would mean that on any given day, if you completed those tasks you would earn roughly $25. For every task you complete there is a 10% fee taken from the potential reward. HOWEVER, we (the company) do not KEEP all 10% of that fee. Instead, we share it with YOU (Those who are helping our community grow) and this is how we do it.

Out of the $25 in rewards you earned by completing those 100 tasks…there would be $2.50 held back in referral fees. GetPaidSocial shares 40% of those referral fees with the DIRECT referrer who brought that person into the system, which in this case would be $1. The company then keeps $1.50 (and this is how the company makes money, in case you were wondering)

Let's say you have just 10 people directly referred to you, and let's say that each of those 10 people completed the 100 tasks available that day just like you did.

This means that you would be paid a $1 referral bonus for each of those 10 people, which would mean an ADDITIONAL $10 in earnings for that day ON TOP of the $22.50 YOU MADE by completing the tasks as well!

That's a total of $32.50 you made in a single day!

Simply do that every day and BOOM…

You've earned $975 for the month!

What would an additional $975 a month mean to you in your life?

Here's the best part…

You haven't spent a single penny and you didn't have to "sponsor" or "recruit" your friends and family into some "biz opp" or MLM opportunity that they have to spend hundreds or even thousands of dollars in before you can make anything.

We have over 1,000 members in our community right now…if only just 10% of them post tasks for others to complete every single day at an average reward of just $.25…you're enabling every member here, including yourself to make the kind of money I just explained…PLUS you're growing your list, you're building your social following, you're getting leads and you're making more money in your primary business.

Talk about a HUGE WIN/WIN right? smiley

When you join us I'm encouraging you to go out there and share this with EVERYONE you possible can…because I'll leave you with this thought…

What if you personally referred not 10 people, but 100, 200, 300 or MORE?

The more you personally refer…the more bonuses you will earn!

AND I will tell you…the average reward will more than likely be MORE than $.25! What if the average reward was $.50 or $1 or even $5?

Join us and help our community grow.  Join Here: http://hive.pe/a4

Al Zibluk