This is a big question for online entrepreneurs, and a dilemma for many bloggers. It is not an easy question to answer, but I will try to give you information with some perspective to help you determine your ideal blog post frequency.
The answer to this question is dependent to a large degree on your particular niche. and what your competitors are doing in that particular space. For example, if your blog is in the general news category, your biggest competitor happens to be one of the the biggest blogs in the world, The Huffington Post. This blog's latest Alexa numbers, (a blog traffic tracking and ranking site), are 152 /35.
This means there are only 151 blogs in the world that receive more traffic than The Huffington Post, and only 34 blogs in the US that receive more traffic. They have 255,422 sites linking to their website, (backlinks), and nearly 100 million monthly visitors. They also produce a new piece of content or post every minute of the day on average.
Of course, this an extreme example of massive content creation, and top shelf blogging success. It is obvious that you would have an uphill battle if you decided to compete against this kind of "super blog", and a significant investment to even come close to their online accomplishment.
Note: All the major US news media struggle to compete with The Huffington Post in terms of their online success.
Now for comparison purposes, let's see what kind of competition you would face in the dog training niche. The most popular blog in the dog training niche has Alexa rankings of 23,966 / 6,748. (cesarsway.com) Again, that means they rank 23,966 in the world for traffic, and 6,748 in the US. This is quite a good result for this niche. Obviously it would be much easier to compete with a blog in this niche than a blog on the level of The Huffington Post. Other blogs on the first page of Google for dog training are much less popular than this one.
Your niche may have blogs that offer much less competition than the dog training example above, (I hope so),…but you need to do this kind of basic research to determine the level of competition in your niche. This is one of the first factors you should asses when you begin to post and promote your blog.
When you are first starting out, it makes sense to blog on a fairly frequent basis. It tasks a number of posts to gain traction and gain interest. At the risk of you not doing the simple research, I highly recommend you do the bit of research that I have recommended above. as it will help you to know what you're are getting into. If you already have a blog, research will also help you to position yourself in your niche and give you an idea of what it will take for you to compete successfully.
There is quite a bit more to say about blogging, but I will reserve those suggestions for future follow-up posts. I hope you will find these recommendations helpful, and try to implement them as soon as possible.
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Alan Zibluk Markethive Founding Member