Using Inbound Marketing as a means of promoting your Company's Business and Website.
Inbound marketing is a way of promoting a company through blogs, podcasts, video, eBooks, e-newsletter’s, whitepapers, social media marketing.
Other forms of content marketing, lead pages, Search Engine Optimization which serve to attract customers through the different stages of promoting one’s own company fit “hand in glove” with the social engagement systems that is so prevalent in today’s market
In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing" and seem to be having a secondary role in a Company’s marketing activities.
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easier to be found, and draws customers to the website by producing interesting content.
Many companies are now realizing that their technical documentation, often considered a "necessary evil", is now considered a way of producing authoritative and trustworthy content that can become a Company’s most effective inbound marketing channel, generating more than half of overall site traffic and over half of lead generation.
Once a website has been constructed and the content optimized for the chosen key words, the main objective or strategy of a smart webmaster will be to submit the Website to the Search Engines and obtain as many Social Inbound Links.
One-way Inbound Link is an external link pointing from social accounts to your website from another site. You need not reciprocate; in other words, you do not have to link back to that website. On the other hand, in Reciprocal Linking, to obtain an external link from another site pointing to your website, you have to link back to that site or reciprocate with a link from your website.
In recent times One-Way Inbound Links have received a lot of prominence and smart webmasters are spending their time, effort and energy in obtaining more One-Way Inbound Links rather than Reciprocal Links. The stampede to obtain One-Way Inbound Links is understandable once you know the facts and the benefits of having these links.
The Search Engines have begun to realize that many Webmasters have started adopting various ruses to artificially increase their link popularity and the page rank of their websites. Many website owners started manipulating the system to their advantage such as purchasing high PR links and adopting certain Black Hat techniques. This approach can be very detrimental to one’s business in the long term
Hence the Search Engines have now begun to consider One-Way Inbound Links superior to Reciprocal Links because, if a website links to your website without obtaining a link back, it clearly indicates that your site is a site of quality and that it is popular with a lot of other sites.
If your website has many One-way Inbound Links, especially links that are of quality and relevance then your website will be ranked higher than those sites with just reciprocal links. So it stands to reason that the more number of quality and relevant One-way Inbound links you obtain the greater and faster your chances of increasing your link popularity and page rank and the higher your site will rank in the searches for your keywords.
Smart webmasters soon began to realize the importance of one way inbound links and started adopting certain strategies to obtain them such as:
1. Submitting the website to high page rank quality social sites and to Niche or specialized directories.
2. Writing high quality articles displaying their Company’s expertise and submitting these articles to article directories, article banks and article distributors, thereby creating a viral effect with webmasters picking up these articles and publishing them.
4. Submitting articles to Social Bookmarking Sites. Most of these sites have a high page rank and are a valuable source for inbound links.
These Strategies not only help Webmasters boost the link popularity and page rank of their websites but also help the websites to rank high in the Search Engines for their keywords.
In addition to the above, Targeted traffic will soon start flowing from hundreds or even thousands of links in the Resource boxes of these articles, from Directories, Forums, Blogs and Social Bookmarking sites.
These are actually visitors searching the Internet for websites, products and services like yours or admirers of your expert articles who could end up as customers or members of your list.
Acting smart and adopting your strategies to suit the changing algorithms of the Search Engines is the best way to move forward and be ahead of the competition.
The ultimate goal is to obtain good Link Popularity, High Page Rank and substantial Traffic to your website. It appears that for all practical purposes, One Way Social Inbound Links have come to stay and the stampede to acquire these links will continue.
Brian Walters SEO
Brian Walters MarketHive