You can pick up an Autoresponder for about $20 per month from Aweber or Get Response or try something cheaper like Mail Chimp where you pay per email You need however to be aware that as your mail list grows so do your cost and these can become substantial ($250-500+ per month).
A landing page will cost from $20-200 per month using the likes of Instapage or Unbounce, to around $1250 or upwards for a custom design and don't forget that you will also need a hosting company to host the page, together with a domain name to host your website.
Quite often when people suggest you look at "XYZ Business" these items are not mentioned, however as you can see they can be a costly overhead.
Other Marketing Tools you need to consider when running your business
- Keyword Research Tools
- Campaign Management — This is often forgotten when you first start a business
- URL short codes
- WYSIWYG editor
- WordPress Plugin — The Plugin, so to speak “moves” your blog posts in Market Hive to the outside world to your domain and delivers more power and control to your posts.
The Market Hive WordPress Plugins then offer custom functions and features so that each user can tailor their site to their specific needs. Note that the WordPress Plugin acts as an additional content system to your main site.
The Plugin, so to speak “moves” your blog posts in Market Hive to the outside world to your domain and delivers more power and control to your posts.
So now your blog posts within MarketHive become available to the public via your Domain. That's the whole idea of writing content for a blog.
The WordPress plugin allows you to create blog posts on your WordPress site, as if you created those posts yourself on your site.
Using this system, you can create a mix of content from other members (including groups).
This is powerful because your domain containing the posts is now been put into the traditional “Search Engine Arena” whereas — prior to the WordPress Plugin your content was maybe just in the social arena.
Most people are quite adapt at typing a question into their browsers and then surfing the web for answers, this is quick and easy, however how much are you willing to put your trust in answers supplied by strangers.
Normally it’s better to do your own research, but it can help to get to gather the thoughts of other marketers on forum sites like "Warrior Forum" or "WHAM," who willing share their experience with those just entering the market place.
Using Social Media for your business
There are hundreds of social media sites covering every subject under the sun, however you are best to concentrate in the beginning on the big four, Facebook, Twitter, Google +, LinkedIn and YouTube.
Now Facebook for me is a more about family but it does provide a huge marketing potential which cannot be ignored. LinkedIn on the other hand is more serious and business orientated. Video is certainly on the rise and is becoming an essential element in marketing your business a short 3 minute video being the equivalent of a short 500-600 word blog post.
Brian Walters — Board of Directors and Alpha Founder.