link1323 link1324 link1325 link1326 link1327 link1328 link1329 link1330 link1331 link1332 link1333 link1334 link1335 link1336 link1337 link1338 link1339 link1340 link1341 link1342 link1343 link1344 link1345 link1346 link1347 link1348 link1349 link1350 link1351 link1352 link1353 link1354 link1355 link1356 link1357 link1358 link1359 link1360 link1361 link1362 link1363 link1364 link1365 link1366 link1367 link1368 link1369 link1370 link1371 link1372 link1373 link1374 link1375 link1376 link1377 link1378 link1379 link1380 link1381 link1382 link1383 link1384 link1385 link1386 link1387 link1388 link1389 link1390 link1391 link1392 link1393 link1394 link1395 link1396 link1397 link1398 link1399 link1400 link1401 link1402 link1403 link1404 link1405 link1406 link1407 link1408 link1409 link1410 link1411 link1412 link1413 link1414 link1415 link1416 link1417 link1418 link1419 link1420 link1421 link1422 link1423 link1424 link1425 link1426 link1427 link1428 link1429 link1430 link1431 link1432 link1433 link1434 link1435 link1436 link1437 link1438 link1439 link1440 link1441 link1442 link1443 link1444 link1445 link1446 link1447 link1448 link1449 link1450 link1451 link1452 link1453 link1454 link1455 link1456 link1457 link1458 link1459 link1460 link1461 link1462 link1463 link1464 link1465 link1466 link1467 link1468 link1469

Tag: tweet

4 Ways to Spread a Tweet Beyond Your Audience

If you want to build your Twitter audience, spam isn't going to get you there. The key to connecting with potential followers is to offer something useful such as a tip, laugh, or link. If you aren't constantly talking about your product or service, you can establish a relationship based on respect rather than making a sale.

social media sharing

Twitter, like many social media networks, can be an excellent marketing tool. But reaching out to the right audience is a challenge. Businesses and professionals that are new to Twitter have few, if any, followers, and without followers your tweet doesn't have an audience—or does it?

Tweets can reach more than just the Twitter users following your account—if you do it right. And when your tweets reach more than just your own followers, your number of followers will grow, too. Here are four strategies suggested from readers at WAHM to spread a tweet beyond your audience.

1. Be conversational, not spammy.

No one likes spam—so don't produce it. Some Twitter users send automatic, prewritten messages. While that may seem like a good way to build up your followers, don't give into the temptation. It's spam. Instead, take the time to follow users that are interested in similar topics to what your business offers—you can do this by doing a hashtag search. Follow the people that are talking about things relevant to your industry, and then join in on the conversation: follow them, retreat them, and favorite their tweets. When they see that you have something interesting to offer to the conversation (e.g., not spam), they'll follow you back.

2. Use hashtags.

Using hashtags (#workfromhome, #mom, #parent, etc.) is a good way to get your tweet to pop up in Twitter searches and acquire new followers interested in related topics. But using the right hashtag matters, too. Tools like RiteTag help you see what hashtags are being used and searched the most, so you can make the most impact with a single tweet.

3. Know your audience.

Who are you trying to reach out to on Twitter? Identify your audience—for most internet marketers, that's the person most likely to buy your product or use your service. Once you've narrowed down a group of people that's likely to use your business, target them specifically. Follow other businesses that have a similar audience. Search for hashtags that your audience might use and engage in those conversations. Instead of reaching out to a big audience with no impact, you'll reach out to a smaller audience, but actually have more useful reach.

4. Make your tweets useful.

Don't think of your tweets as a marketing tool, think of them as an outreach tool. Instead of posting boring tweets about your product, share tweets that offer value, like a tip, a laugh, or a useful link. Retweet other interesting posts relevant to your industry or audience. When people see you post things that are useful to them, they'll follow you. Once you've built up an audience, you can post tweets that are directly related to your product, but you should still try to make most of your tweets as useful or entertaining, or you'll lose followers.

Twitter can be a useful marketing tool. While the platform is free to use, you do need to invest time and effort into reaching out to your audience and growing your number of followers. By sharing conversational tweets, using hashtags, knowing your audience and sharing useful information, you can expand your reach beyond just your Twitter followers. And when you reach people who aren't your followers, many of them will start following you—creating a snowball effect that continually grows your audience.

If you believe that my message is worth spreading, please use the share buttons at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Al Zibluk