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Tag: social media

Characteristics of a social entrepreneur

A social entrepreneur is someone who has decided to undertake a venture that is aimed at tackling societies most pressing problems, like famine and climate change. A social enterprise could be a nonprofit or profit business model. Two people often associated with social entrepreneurship are Blake Mycoskie, CEO of Tom’s shoes who provide a pair of shoes for a child in need for every shoe purchased and Muhammad Yunus, founder of the Grameen Bank, providing microfinance to the impoverished.

social media, business startup, markethive, entrepreneur

Social entrepreneurs embody most of the characteristics as other types of entrepreneur. However, there are certain traits that distinguish them.

Healthy Impatience

A social entrepreneur shows a healthy impatience with the way things are, according to Duke University, in a report by its Centre for Advancement of Social Entrepreneurship. CASE notes that socially minded entrepreneurs want to change things right away, know it can be done, and are often frustrated that bureaucracy and the lack of political will, impede on social changes that could benefit the masses.

Commitment to Improve Social Welfare

Social entrepreneurs are socially committed first and foremost. But what differentiates them from, a company engaging in CSR, is their ability to fully devote their time, energy and limited resources to make ensure they implement positive change. A business can use corporate social responsibility (CSR)  –  which entails everything from charitable donations to community work  –  to improve social welfare, but critics also point out that some for-profit entities use CSR as a public-relations tool.

Philanthropic

A social entrepreneur generally has a philanthropic predisposition. They also tend to distribute whatever profits are made to the socially disadvantaged, or reinvest the profit in the organisation. The idea is to grow the entity by enlisting more people, so more people can be positively affected, more lives can be saved, and much more social value can be created in the long term.

Lack of Megalomania

Social entrepreneurs don’t tend to have a megalomaniac personality. Their cause comes first, not their fame or finance. These entrepreneurs don’t have a problem letting others shine, especially their team members or others involved in local projects.

Reliance on people

Although most early stage businesses have pressures to conserve cash, this is even more true of social enterprises. Social entrepreneurship revolves around the concept of crowdsourcing, tapping into a team of faithful workers along with volunteers scattered around the world to solve the greatest problems of humanity.

If you believe that my message is worth spreading, please use the share buttons at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Al Zibluk

4 Ways to Spread a Tweet Beyond Your Audience

If you want to build your Twitter audience, spam isn't going to get you there. The key to connecting with potential followers is to offer something useful such as a tip, laugh, or link. If you aren't constantly talking about your product or service, you can establish a relationship based on respect rather than making a sale.

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Twitter, like many social media networks, can be an excellent marketing tool. But reaching out to the right audience is a challenge. Businesses and professionals that are new to Twitter have few, if any, followers, and without followers your tweet doesn't have an audience—or does it?

Tweets can reach more than just the Twitter users following your account—if you do it right. And when your tweets reach more than just your own followers, your number of followers will grow, too. Here are four strategies suggested from readers at WAHM to spread a tweet beyond your audience.

1. Be conversational, not spammy.

No one likes spam—so don't produce it. Some Twitter users send automatic, prewritten messages. While that may seem like a good way to build up your followers, don't give into the temptation. It's spam. Instead, take the time to follow users that are interested in similar topics to what your business offers—you can do this by doing a hashtag search. Follow the people that are talking about things relevant to your industry, and then join in on the conversation: follow them, retreat them, and favorite their tweets. When they see that you have something interesting to offer to the conversation (e.g., not spam), they'll follow you back.

2. Use hashtags.

Using hashtags (#workfromhome, #mom, #parent, etc.) is a good way to get your tweet to pop up in Twitter searches and acquire new followers interested in related topics. But using the right hashtag matters, too. Tools like RiteTag help you see what hashtags are being used and searched the most, so you can make the most impact with a single tweet.

3. Know your audience.

Who are you trying to reach out to on Twitter? Identify your audience—for most internet marketers, that's the person most likely to buy your product or use your service. Once you've narrowed down a group of people that's likely to use your business, target them specifically. Follow other businesses that have a similar audience. Search for hashtags that your audience might use and engage in those conversations. Instead of reaching out to a big audience with no impact, you'll reach out to a smaller audience, but actually have more useful reach.

4. Make your tweets useful.

Don't think of your tweets as a marketing tool, think of them as an outreach tool. Instead of posting boring tweets about your product, share tweets that offer value, like a tip, a laugh, or a useful link. Retweet other interesting posts relevant to your industry or audience. When people see you post things that are useful to them, they'll follow you. Once you've built up an audience, you can post tweets that are directly related to your product, but you should still try to make most of your tweets as useful or entertaining, or you'll lose followers.

Twitter can be a useful marketing tool. While the platform is free to use, you do need to invest time and effort into reaching out to your audience and growing your number of followers. By sharing conversational tweets, using hashtags, knowing your audience and sharing useful information, you can expand your reach beyond just your Twitter followers. And when you reach people who aren't your followers, many of them will start following you—creating a snowball effect that continually grows your audience.

If you believe that my message is worth spreading, please use the share buttons at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Al Zibluk

10 Reasons to Use Video in Your Local Marketing

 

If you haven't yet considered adding video to your marketing strategy, it might be time to start.  Video rental may no longer be a viable business, but video is having a huge impact on Internet advertising. From all the benefits of video accorsing to small business research, it seems the number one reason video is not considered as a small business promotion tactic is cost.

Well, you may find video producers that charge thousands of dollars for a full-blown five minute custom on-site video, but is all that production really necessary?  If you could get high-quality videos at a small fraction of that cost, it might be something you should consider, for the following reasons;

1) Everyone likes video.  Chances are visitors to your site may not read your posts from start to finish, but it is likely they will watch an entire one-minute video.

2) Video builds trust.  Instead of producing a feature-based video on how great all of the benefits of your products or services are, consider a review-type video that displays one of the 5-star reviews your company has received.  This type of video will definitely rank on Google in a search for your company name.  It may also rank on a more general local search, depending on the competitiveness of your local niche.

3) Video is universal.  Video can be used in ways you may not have considered.  You can not only add video to your website and your YouTube channel, you can add it as a link in your email, on your Facebook page, on LinkedIn, as well as on various other social media sites.

4)  Video is highly searchable. Look at all the Google searchers that return video results on desktop as well as mobile searches. The numbers are staggering!

5) Video is highly sharable.  Video views on Facebook alone number over 4 billion per day.  That is more than half of the world population viewing videos on a daily basis!  Source: PCWorld

6) Video gives you the "wow" factor.  When prospects see your videos, they automatically assume your business is a successful and substantial one.  No one would spend the time and effort to produce a video for a company that was barely getting by. It is not just a status factor, video is something that earns customer respect.

7) Video can be used to inspire and educate, not only to entertain.  If you feel strongly about your small business, you can let people know about it.  It can be a simple belief in small, or family owned business, or something motivational.  Your video doesn't have to go viral, it just has to have a clear message that resonates with your customers.

8) Videos set you apart from your competition.  If video marketing is not that popular in your niche, it will allow you to rise above your competition.  If no one in your local market is doing video, you will have a big advantage over your competitors.

9)  Video allows for greater interaction. People love to comment on videos. You can get multiple reviews from a single video, and multiply the benefit of a single citation.

10) Video stimulates the "buy" trigger.  Everyone loves to save time.  If you get your message across in one minute, you have done an effective job of stimulating the "buy" trigger in the mind of your prospect.

Visit Goldfinch Digital Marketing  for your free in-depth consultation on how video and social media can help your local business.  

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Al Zibluk

Facebook Reach? LOL

What is your reach in Facebook?

Say you have a fanpage on Facebook and you post an interesting article or MEME and that post gets a reach of 1200 according to FB. You think thats pretty good. Then you submit another post and it generates a reach of 3200. You think to yourself, WOW, I AM doing good. But you are not doing as good as you should be.

The highest priority with my fanpage is to create posts that create engagement and spurs my fans to take action. When they take action in the form of liking the post, sharing the post or commenting on it it helps expand the reach of the post. Reach is the they key. However Facebook has changed their algorithm.

This from Facebook:

While the goal of News Feed is to show high quality posts to people, we wanted to better understand what high quality means. To do this we decided to develop a new algorithm to factor into News Feed. To develop it, we first surveyed thousands of people to understand what factors make posts from Pages high quality. Some of the questions we asked included:

  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?

OK all of this seems good, but read more from Facebook:

We used the results of this survey to build a new machine learning system to detect content defined as high quality. The system uses over a thousand different factors, such as how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages. Coming up with an algorithm to detect this is complex, and we will continue to refine it as we get more feedback.

So you see Facebook is actually controling how your fanpage perfoms and grows. Your reach is going to be what FB decides, not from your hard work and expense. They want you to advertise. They make money but they limit your ability to do the same.

When the Internet first started it was free and open to a wide range of ideas and opinons. Now establishment special interests are tying to put everyone onto a box and limit the social media users options for the benefit of a few "elites" The government is also trying to limit the Internet also because they think they know whats best for you.

There is a recent study that most successful people operate in large open networks where they are the link to people from different backgrounds. Read study here

Facebook for example limits you to a closed network  of only your FB friends and then limits the posts they see from you. So your reach on Facebook is limited and less than the Internet as a whole.

So if you are looking for a social network that is free and open and will not limit your entreprenual spirit, then you need to take a serious look at Markethive.  The ECO system for the Entrepreneur. Markethive will make you the key to connecting with the Internet and people like no other social network. Markethive will not limit you ever. It has all the tools you will need to make you entreprenual spirit soar to new heights.

Come visit and join us HERE

 

 

 

 

 

Al Zibluk