link1617 link1618 link1619 link1620 link1621 link1622 link1623 link1624 link1625 link1626 link1627 link1628 link1629 link1630 link1631 link1632 link1633 link1634 link1635 link1636 link1637 link1638 link1639 link1640 link1641 link1642 link1643 link1644 link1645 link1646 link1647 link1648 link1649 link1650 link1651 link1652 link1653 link1654 link1655 link1656 link1657 link1658 link1659 link1660 link1661 link1662 link1663 link1664 link1665 link1666 link1667 link1668 link1669 link1670 link1671 link1672 link1673 link1674 link1675 link1676 link1677 link1678 link1679 link1680 link1681 link1682 link1683 link1684 link1685 link1686 link1687 link1688 link1689 link1690 link1691 link1692 link1693 link1694 link1695 link1696 link1697 link1698 link1699 link1700 link1701 link1702 link1703 link1704 link1705 link1706 link1707 link1708 link1709 link1710 link1711 link1712 link1713 link1714 link1715 link1716 link1717 link1718 link1719 link1720 link1721 link1722 link1723 link1724 link1725 link1726 link1727 link1728 link1729 link1730 link1731 link1732 link1733 link1734 link1735 link1736 link1737 link1738 link1739 link1740 link1741 link1742 link1743 link1744 link1745 link1746 link1747 link1748 link1749 link1750 link1751 link1752 link1753 link1754 link1755 link1756 link1757 link1758 link1759 link1760 link1761 link1762 link1763

Tag: personal development

Your Mindset Development Guarantees Both Success and Failure

Your Mindset Development Guarantees Both Success & Failure positive mindset and personal development 

"Being an entrepreneur is a Mindset….you have to things as opportunities all the time….Soledad O'Brien

Alright, which one are you going to choose success or failure?  No doubt you desire to generate consistent, predictable and long-term residual income from your home business opportunity or any business you joinedbut the biggest obstacle to achieving success has ironically been yourself.  Okay, get the hell out of your own way, but how do you that?  Well, let’s start at the beginning to make things simple because the simple plans are usually the ones that work the best for all people.  Firstly, do you honestly believe you can succeed online?  If not then, let’s begin with the old grey matter and work our way down.  Yes, success begins six inches between the ears. 

Do you realize that your pattern of thinking or Mindset will determine whether you generate profit or require a George Herbert Walker Bush rescue plan because your pattern of thought was self-destructive and lead to your arrival in the MLM Cemetery?  Hence, success or failure is a completely an internal process that begins with your mindset and then, executed through consistent action.  If, you are unable to formulate in your mind the belief you can succeed and sustain it during times of adversity then, you will succumb to the negative influences of the millions who surrender their dreams of being successful and remain content living as mediocre people.  “Humans are designed to seek comfort and order, and so if they have comfort and order, they tend to plant themselves, even if their comfort is not all that comfortable, even if they see clearly want for something better.” â€• Donald Miller   

Jeffrey Combs, President of Golden mastermind Semianrs.com once said, “mediocre people live in their comfort zone, but their comfort zone is their failure zone”.  So, are you afraid to step outside the norm and remain with the millions of people who do the J.O.B for life and die dead broke?  How about living a life, which is cautious, redundant and non-stimulating, which is an example of non-growth and more importantly, an example of failure.  Is that you and if so, why are satisfied with that kind of life.  Success requires growth and the ability to break through barriers and not remain stagnant, which is another form of failure.  Hence, to succeed one’s mindset must grow beyond what it believes are its limits.  The search engine Google is an example of an entity that is always growing and adjusts so as to not become stagnant; otherwise, it will become irrelevant.  Last I checked nobody wants to be known as being irrelevant; otherwise, you acknowledge you serve no useful purpose to others or to yourself.

Are you ready to go beyond your limit and seek the title of not 1st Place, 2nd Place nor 3rd Place, but most improved? Unfortunately, most will choose the life of mediocrity because it's safe and familiar; however, today's digital world with constantly changing technology will severely punish those who fall behind or refuse to adapt.  Well, the economy will actually meet out the discipline and reward those who bring value to the market.  The question remains is your mindset capable of adjusting to the challenges within a global economy that sees people as expendable and corporations as essential to societal, political and economic growth.  If yes, then, I invite you attend our next live workshop and learn how you can achieve online success with our global online community.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Markethive Founding Member

Inbound Marketing: The New Personal Development for Entrepreneurs

Inbound Marketing: The New Personal Development for Entrepreneurs

The late business philosopher Jim Rohn, famously said, “you get paid for the value you bring to the marketplace and not the time you spend in it”.  In other words, “make yourself more valuable to the marketplace” and you do that by working harder on improving yourself than you do working on the job”.  Working hard on the job is admirable; however, “working a job can make you a living but, working harder on yourself will make you a fortune”. “This is why personal development plays a vital role in your success as indicated by the fact, it is a lifelong process. It's a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realise and maximise their potential”.  In life you are on a timeline to accomplish certain goals and tasks; otherwise, you are guilty of a wasted life.  Clearly, nothing to be proud nor brag about. 

As an entrepreneur/marketer you are constantly working on improving yourself to better your skills and abilities to attract new customers and more importantly, bring value to both them and the marketplace.  This is why Inbound Marketing is the logical extension of the process of becoming a better and improved marketer. Just as it says, “inbound marketing”, which refers to “marketing activities that bring visitors in rather than marketers having to go out to get prospect’s attention”. 

So, you want to become a better and constantly improving marketer then, Inbound Marketing is the perfect solution for you.  Like anything in life success starts with identifying and correcting personal deficits and then, developing, implementing and executing the needed skills and/or abilities to overcome the challenges that lead to your placement as a dead dealer in the MLM Cemetery.  Clearly, you don’t get paid, if your marketing skills are as effective as watching paint dry.  Now, the Free Market determines the value you bring regardless of who you are and based more on what you have become.  In fact, being highly educated as indicated by having a PH.D., doesn't a gaurantee a high paying salary. Remember America and other Westernised nations are capitalists and payment is based on value and not necessarily on the number of certifications you achieved.  Yes, the P.H.D., in English and Bachelors in IT are both examples of education but, which one has greater potential for future business success?  Think like an investor and do your research to determine the best return on your time, money and other resources for your benefit and that of your customers.  This is what inbound marketing is about.  

Now, marketing is basically about promoting and selling the value of product and/or service to a desired target market.  So, different people have different personalities and an effective marketer must constantly master and improve his/her skill set to put money into his/her pocket.  When you think about master marketers like: Mark Victor Hansen, Cory Rudl, Frank Kern, Mary Kay Ash, Steve Jobs and many others, they all worked on themselves incessantly to become the perfect ambassador of their product/service.  It was clear the aforementioned entrepreneurs trusted no one else but, themselves to represent their product.  So, are you the best representative of your product/service? If yes, why and if not, why not?  Want as many eyeballs on your product/service then, earn the right to occupy your customer’s time.

Effective marketers are not one trick pony, today's customers are highly intelligent and have already researched the product/service they desire and closing the deal means being customer-centered.  Just, ask any lady of easy virtue (yeah, I mean a prostitute) because they are masters of inbound marketing and personal development when you consider the skill set needed to draw in customers who are willing to pay for what they perceive to be value.  Consider the fact, “inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content”.  Now, you heard of Bill Gate’s famous quote, Content is King; however, quality content is what sells because it provides a solution to a problem.  How much money will companies spend on content that solves a problem versus content that is interesting but, fails to stop the financial hemorrhaging of compnay funds?  Indeed, personal development is the seed for effective marketing; otherwise, like an outbound marketer who used old school methods (purchasing leads, safelists, buying ads, etc.,) will generate zero leads and income because the methodology is commensurate to a bloody telemarketer, who provides content that isn’t in alignment with the interest nor needs of their target market.  So, much for getting payed, being hired for future jobs and never-mind your professional reputation.

Time to transform your marketing and for today’s current successful marketers the trend began in 2006, when Inbound Marketing, became the proven method most effective for conducting business online.  “By aligning your content with your customer’s interests, you naturally attract inbound traffic that you can then, convert, close and delight”.   

Let’s examine the four actions needed to be successful in becoming a master of Inbound Marketing:

 Attract, it’s about traffic and the right kind of traffic that can be drawn to content that creates mutual benefit.

Convert, turning your potential customer into a lead is the goal and offering them something of value will be key to your success.

Close, the process of the sale being achieved in a mutually exclusive manner benefitting all parties involved.

Delight, it’s about being customer-centered regardless of the stage of your users because it’s about providing them quality content.

To better understand and visualize the complete Inbound Marketing methodology please examine Hubspot

Content creation or more accurately, quality content is the gospel for effective online marketing because effective communication with today's customers requires engagement with quality not quantity.  If, you want success in this relatively new method marketing then, recognise that "poor thinking habits keep you poor" and you need to "stand guard at the door of your mind".

Lastly, the professionals who engage in creating quality content often share about their favoriate content marketing tools that make their task so much easier and I also, have taken the liberty of sharing that information with my fellow marketers as indciated by the following:

Ubersuggest, a keyword suggestion software program 

Audacity, a free open source multilingual audio editor and recorder software program.

Zemanta, a content creation platform with multiple apps and tools for your blogging enjoyment

SocialMention, is social analysis platform that enables you to learn what others say about a company and it's brand 

Social Search Engine Topsy, this tool indexes every keyword and phrase within the soscial web in real time

Canva, a free image editing priogram that makes manipulation and edting of your images easy

PicMonkey, another image editing program but easier and with more font features

Screen Capture By Google, there are a ton of screen capture tools out there, but I like the simplicity of Google’s Screen Capture plug-in for Chrome… possibly because I’m a Chrome junkie, so it’s always right there when I need it. You can capture selections, visible content, or the entire page and choose JPEG or PNG output.

Another tool I’ve used in the past that worked well is Jing, which allows you to markup your screenshots and also records to video. Snagit is a premium option from the same developers, with far greater capabilities and a pricetag of $49.95 (if you’re looking for a more versatile screen capture tool).

 

Al Zibluk