Tag: inbound marketing

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Using Inbound Marketing Techniques To Convert Leads To Clients

Creating content for a website seems to be an endless task. Often times, businesses outsource to writers who can do the job efficiently. However, the job does not stop there. Efficient content requires more than skilled writing to convert leads to clients. Timing and placing with the right social media strategies also increase the likelihood of converting these leads to clients.

Inbound Marketing with MarketHive 

These strategies all fit within the inbound marketing technique, which has been the guide to great online marketing strategies.

Attract Customers

Customer attraction will turn strangers into potential leads. For businesses and blogs, enticing people to go to their website requires the following actions:

•             Blogs – Opening a blog will begin the journey to attracting customers to the business website. Add insightful information that answers questions and increases the attentiveness of the potential lead. A great business marketing strategy begins with blogging.

•             Using Search Engine Optimization ("SEO") — Clients will begin their search usually through online search engines. Using SEO techniques such as content building, link directing and finding optimal keywords and phrases will increase the overall inbound marketing strategy. Using SEO will help customers find out who a business is and make them the top of the search results.

•             Customized Pages — Website fluency is important for customers. Businesses who create websites that appeal to their intended customers will see more results than those who do not. Creating a great website with a user-friendly interface will be great for online marketing strategies.

•             Social Media Marketing — While great content will be the success of inbound marketing — social media marketing will help get this valuable content out. Social media marketing will help businesses succeed and — even better — it is one of the few free marketing tools. Engage with potential customers and post at times that will lead the business with the most results.

 

It is now important to convert these visitors to leads.

Converting Visitors to Leads

Content Marketing with MarketHive

 
Next step is optimizing a website enough to convert the visitors that great content brings in into leads. This requires a strategic method of creation and publishing.

•             Create Forms On a Website — Website forms will generate enough interest for a business to consider their visitor a lead if he or she fills out the website form. Usually name and email forms that popup on the website for a first-time visitor. Make this conversion process as easy as possible for visitors.

•             Generate Interest Through Call-to-Action — Creating a website where a business must have good call-to-actions is ideal. A lack of call-to-actions detriments the entire inbound marketing strategy. Buttons and links to other places and to sign up for webinars, free products or other interesting links will be great call-to-action.

•             Landing pages and contacts are also consistent in the conversion process. Now it is time to close the deal and turn potential leads to purchasing clients.

Close the Deal by Turning Leads to Clients

Turning leads to clients will be the "money maker" for the business. Through great content and conversion techniques, this step will be cake for most businesses.

•             Customer Relation Management — Also referred to as CRM, this strategy helps keep detailed information about leads' contact information and when the best time to facilitate a sale with them.

•             Use CRM to Figure out Team Efforts — Using the right reports, a business can see how well the marketing and sales team are working together to efficiently create a successful business funnel and great online marketing strategies.

•             Keep in Touch via Email — Sending relevant, interesting emails to clients may persuade them to purchase from the website.

 

Next, a business must can use clients as unpaid promoters.

Use Clients to Promoters

The next step is to get client feedback and persuade them to share a product with friends and families on multiple avenues, including social media marketing.

•             Send Surveys — Surveying clients will provide a business with adequate feedback to ensure the customer is getting what they want.

•             Updated Call-to-Actions — Personalize call-to-actions by presenting visitors, leads and clients with different, new call-to-actions varying on the buyers interest and step within the inbound marketing strategy. New call-to-actions increase the likelihood of turning one-time customers into long-term customers and promoters of the product.

•             Monitor Social Media — It's important for a business to know what their clients are saying about them and their product. Using social monitoring, a business can get the true opinion of their product and customer satisfaction and use it to readjust to be a better company.

Inbound Marketing Creates Great Online Marketing Strategies for Companies

Inbound marketing helps by providing businesses with free marketing tools that will enhance the overall effectiveness of the business' success. Each step is meant to help mold the content and products/services being sold and will generate more viewership than previously. 

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive
markethive.com

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Markethive Inbound Marketing Tools

Market Hive marketing toolsMy Markethive Site combines many tools all connected together.

This is what makes it such a great inbound marketing strategy. If you join my site for free and begin using these inbound marketing tools it will help rocket your site into the top Google rankings for your business keywords.

On joining you can immediately begin to promote your website. By using our inbound marketing strategy to boost both your Internet ranking and your business presence in your sphere of influence, you can also consider the Markethive site a form of advertising that promotes your services, your business name and your brand name through the use of methods that boost your website’s visibility and reputation.

Making your site easily accessible for those who call for accurate information and appropriate products is not that hard if you have an inbound marketer on your side. Here are several tactics that the Markethive expert site can do for you.

Begin with the training.  =====>   https://youtu.be/Y1Cha7ijS0Q

Now you have an abstract of what to work with and what scale looks like. Inbound marketing is a rapidly growing segment in the marketing industry. The result of your inbound marketing can only increase your inbound calls, calls that could be converted into lead generation for your company, an important factor these days.

By standardizing and streamlining the methods and procedures of lead generation through inbound market and the resulting inbound calls, companies like yours could enjoy higher sales.

Inbound marketing for all types of businesses face the need to minimise costs but they also have big needs to run their business.

That being said, the Inbound system Markethive has developed is based on 20 years of Marketing experience and  was written with the intention of sharing not only the why of inbound marketing, but also the how. Markethive has trainings outlining the many things required by your marketing Department

For example Markethive has written its own WordPress Plugin which allows articles posted into you Blog in Markethive to also be posted onto your own domain.

Now move onto the WordPress training.  =====>   https://youtu.be/x4DxMFkz8Ms

By and large, Markethive is broken up into 6 integrated parts –

Part One: Setting up your Markethive Profile page,

Now move on now and configure your Profile Page.  =====>   https://youtu.be/Y1Cha7ijS0Q

Part Two: writing some content in your autoresponder system,

Now and configure your Profile Page auto responder.  =====>   https://youtu.be/jNc6IYIei9M

Article by:

Brian Walters — Board of Directors and Alpha Founder.

Market Promotion Site

Brian Walters MarketHive

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Do You Have A Website? Make Sure Users Can Find It

Search engine optimization (also known as SEO) is a critical part of running any website that is looking to generate more traffic. It is also considered an art that is difficult to master because there are so many different search engines using different search algorithms that you have to account for. However, there are tips and tricks that can help make search engine optimization easier to understand and use. This article aims to share some of these.

Do not go with a shady search engine optimization company. If you were to do so and the internet search engines found out, it would be very bad for your page. Many internet search engines have internal filters that denote any illegal activity. This means one should play by the rules and make sure they employ a company that does the same thing.

The links you are posting now should obviously be keyword-specific with the intention of catering to your market, but you also need to refresh these links at least once a month. Make sure you're linking new keywords in order to cater to others within your market that are also searching related terms.

Before you start your search engine optimization project, be sure to spend some time doing keyword research. There are free versions of a keyword checker on the internet that you can use if you are on a tight budget. If you are not, you can purchase some really great options on the internet as well.

If you have good content and you've written about several different topics, you might as well even create a separate domain for each of those topics. The biggest problem with search engines is that they only list one link per domain or maybe two if you're lucky. Having more domains means you get more exposure on search engine results.

Once you understand the technique for searching the web with specific words, you may want to find specific peer-reviewed journals or purely academic results. There are multiple search engines that allow this scholarly feature. With this feature you will not have to waste your time looking through everything that is not scholarly.

To increase the search engine rankings of products on a commerce website, take advantage of the newly released Schema protocol. This protocol, which was developed by major search engines Google, Bing, and Yahoo, helps search engines to better understand the products you are selling. All three search engines have stated that they will give greater weight to sites that make use of this protocol.

Interact with other websites and other people to get the best inbound links to your site. Inbound links are like references or testimonials. The fact that other, reputable sites in your niche are willing to provide you with a link speaks well for you, gives your site credibility, and encourages targeted users to trust you.

While effective use of search engine optimization can be difficult and at times seem elusive, it does not mean it is completely out of your reach. Hopefully, this article has proven that it is something that you can master and use effectively. When search engine optimization is properly employed, your website will start to see unbelievable amounts of traffic!

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Why Become a MarketHive Alpha Founder?

MarketHive will be released to the public very soon. It is currently in a soft launch phase.

During this soft launch phase, there is the opportunity to become a MarketHive Alpha Founder.

What is MarketHive, what is meant by soft launch and what is an Alpha Founder?

MarketHive is a powerful inbound marketing system and worldwide Social Neural Networking community for home based business owners and customers alike. It is also designed to help those seeking an opportunity to start their own business.
Funded with almost $500,000 raised by the original Founder Members, MarketHive has been developed over the last 2 years by Tom Prendergast who has over 25 years internet marketing experience.

MarketHive will offer an extensive range of advanced marketing tools entirely free of charge to every member. Imagine a system that will help people run their existing business, or start a new business, without the worry of how much the marketing tools will cost.

As MarketHive membership grows, its income will come from advertising.
Advertising will be optional. No member will be under any obligation to place any ads.

Do you think a system offering free tools and no obligation to pay for any advertising will attract many members?

The soft launch phase is where the developers and original Founder Members of MarketHive are carrying out some final testing before full release to the public… and also where Alpha Founder positions are being offered to those wishing to share in the future success of MarketHive.

By making a commitment to contribute a one time payment of $1200 to the marketing campaign, each Alpha Founder will receive a lifetime profit share of the MarketHive advertising revenue.

Think about that very carefully. A lifetime profit share for around the same cost of a daily cup of coffee for one year.

You do not need to understand internet marketing to be an Alpha Founder. However, if you do wish to use the potential of MarketHive to build a business, there will be many benefits such as ad credits for life and much more.

There will be a total of 1,000 Alpha Founder positions. Some have already been taken.

If you are interested in becoming an Alpha Founder, or if you need more information, please send an email stating Alpha Founder in the subject line to paulgmercer@gmail.com. 

You can, of course, sign up for your free MarketHive account by going to markethive.com/paulmercer and log in using one of your social networks. The account will be limited to certain functions as MarketHive is still in the soft launch phase.

#markethive

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