Strange title, this one, I know. I remember a famous tweet by Elon Musk saying that getting to space is relatively easy. He explained that you need to achieve Mach 3 to be able to reach space and escape the earth's atmosphere. Then you would come back down to earth again.

In order to stay in orbit, however, you need to be going much, much faster. You need to be traveling at Mach 30 in order to propel yourself fast enough to stay in orbit around the earth.

Here is a link that provides some explanation about this phenomenon.

https://what-if.xkcd.com/58/

I thought, this is similar to many Internet Marketing hype headlines. You know, the ones that say "Newbie Internet marketer makes $20,117.30 in 60 days with no previous Internet experience!" Well, maybe this headline is all hype, but again, maybe this person did achieve this result in 60 days.

Ok, sounds good, but what happened after that? Did that person fall back to earth again, after achieving that success and never managed to make a dime again after that? No one wants that kind of "one-hit wonder" success, right?

The headline would be so much more impressive if it said, "Newbie Internet marketer achieves 6-figure sustainable income, within 60 days, and is still going strong after 3 years". The headlines never say anything like that do they? They are always about the push-button, easy way to success, right?

So don't bother to open that email with a fantastic rags to riches headline. Who cares about flash in the pan success? To be truly successful, any start-up must exceed their intial altitude and achieve a self-sustaining orbit. Isn't that the goal?

In his book Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises — Derek Lidow has studied this phenomenon, and currently teaches Entrepreneurial Leadership at Princeton University. He uncovers the gems of principles that can be applied universally across industries, cultures, and geographies. He separates those that are merely entrepreneurs from those that can be considered entrepreneurial leaders that are able to create self-sustaining businesses.

There are unique skills required to nurture a start-up, and there are additional skills needed to navigate any company beyond the initial phase into continued success. Derek Lidow's book is highly recommended. (Available on Amazon and elsewhere)

Best of success in all your entrepreneurial endeavors!

John Lombaerde