Tag: campaigns

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Topics in Mobile Redirect Issues Part 6: SSL- Redirect to Mobile Redirect-Problem and Solution

 

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

(Reposted from Patrick Sexton, https://varvy.com)

There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:

       *    Initial redirect — canonical (www.example.com vs example.com)

  • SSL — secure pages redirect
  • Redirect to mobile version
  • Content driven redirects

Content-Driven Redirects

  1. Problem

          Content-driven redirects are not required to display a page. These redirects have been added because mobile and                   desktop versions of a given webpage may not display the same content.Thus, some mobile pages are redirected to                 other locations.

          Bottom-line: Content-driven redirects are more of a design issue rather than a technical issue.

       b. Solution

         The use of content-driven redirects should be avoided if possible.The solution here is to utilize responsive web design.            This will ensure that both website versions (mobile and desktop versions) display the same content with no need for a              content-driven redirect.

Alan Zibluk Markethive Founding Member

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Topics in Mobile Redirect Issues Part 5: SSL- Redirect to Mobile Redirect-Problem and Solution

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

(Reposted from Patrick Sexton, https://varvy.com)

There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:

       *    Initial redirect — canonical (www.example.com vs example.com)

  • SSL — secure pages redirect
  • Redirect to mobile version
  • Content driven redirects

Redirect to mobile version

  1. Problem

            When you have a different web address (url) for your mobile pages than you do for your desktop pages, the mobile                 device must somehow get to the mobile version. The way it does so is through a redirect.

           In other words, the mobile redirect is the method in which your mobile page gets displayed.This redirect only occurs                when a different url is utilized for mobile devices versus the desktop version. This redirect does not happen when a                  responsive web design is employed.

 

       b. Solution

         As previously mentioned, a mobile redirect only occurs when a different url is utilized for mobile devices versus the                  desktop version.

         Using responsive web design or dynamic serving will remedy this issue by eliminating the need for separate urls for the          same website (i.e., mobile v. desktop version).

Alan Zibluk Markethive Founding Member

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Topics in Mobile Redirect Issues Part 4: SSL-Secure Pages Redirect-Problem and Solution

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

(Reposted from Patrick Sexton, https://varvy.com)

There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:

       *    Initial redirect — canonical (www.example.com vs example.com)

  • SSL — secure pages redirect
  • Redirect to mobile version
  • Content driven redirects

SSL-Secure Pages Redirect

  1. Problem

               Pages that use SSL will often be redirected from the url

              "http://www.example.com" to the secure version of that page at "https://www.example.com"

              This redirect usually occurs when a webmaster uses a site-wide 301 redirect as a simple step to forward all pages to               the secure versions of the page.

       b. Solution

              A redirect exists for SSL sites typically because the webmaster used an "easy fix" of doing a site-wide 301 redirect to               make all traffic forwarded to the secure version of their pages.

             A better option would be to use HTTP Strict Transport Security (HSTS) which forces all traffic to use secure pages.                  This means your pages will be more secure and load faster by not using that 301 redirect.

 

Alan Zibluk Markethive Founding Member

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Topics in Mobile Redirect Issues Part 3: Initial Redirects-Problem and Solution

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

(Reposted from Patrick Sexton, https://varvy.com)

There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:

       *    Initial redirect — canonical (www.example.com vs example.com)

  • SSL — secure pages redirect
  • Redirect to mobile version
  • Content driven redirects

Initial Redirect (Canonical)

 

  1. Problem

Example: The url "www.example.com" and the url "example.com" are actually two different urls even though they typically will have the same content.

One has the "www" and one does not. Oftentimes webmasters will choose one or the other throughout their site (www or no www).To ensure that pages are always using the same version of the url, a site-wide redirect is typically used.

Thus, when typing "google.com" into a browser, the end-result is "www.google.com".

  1. Solution

This type of redirect was typically implemented for SEO purposes.The common logic was to obtain credit for each link given to a page because some people link to the "www" version and some link to the non-version of a page.

As a webmaster, one must decide if this value even still exists and if so, is it worth the redirect?

Google understands pages and sites much better now than it did when this redirect became a common practice and Google even offers you a way via Webmaster Tools to choose which version you prefer (without the redirect).

Take Home Points:

*Regardless, make sure your site-wide redirects are smartly working with other redirects like ssl.

*Do not redirect users to one version of page just to be redirected again to the secure (ssl) version.

*The way to actually review / update / remove it for most webmasters is to go to their htaccess file and find it:

RewriteCond %{HTTP_HOST} ^domain.com [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [R=301,NC]

Alan Zibluk Markethive Founding Member

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OK, Healthcare Entrepreneurs…Your Turn. Let’s Resuscitate Your Professional Portfolio

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

In this era of inbound marketing, we are constantly discussing the importance of making sure that the traits and characteristics that are associated with our personal lives are congruent with those that define our professional lives.   Many would refer to this as our “brand,” or that ‘intersection’ of values, traits, & characteristics that are prevalent in both our personal and professional worlds.  

For most, it should be easy to determine another person’s character within a specific period of time of interacting with them.  Having this information combined with a decent understanding of that person’s professional background, would serve as a good starting point for understanding that individual’s brand.

As healthcare professionals, many of us are guilty of what many may call outbound marketing strategies.  When we are applying for jobs or looking to advance our careers, we tend to update our CVs and then jump right into the “applying process” but then we forget to do all the other important things that matter.  These include having a completed LinkedIn profile with updated professional photo and publishing articles (or blogs) that further explain who we are & what we do. 

More specifically, we should consider:

*Establishing ourselves with our potential customer base (i.e., patients, hospitals/healthcare facilities, etc) by making sure we can be easily found online

*Making sure our online professional profiles (think LinkedIn) are congruent with who we are and what our mission (or company’s mission may be (i.e., branding).

*Making sure we have a current, professional photograph that clearly shows our face

*Ensuring that our certifications/credentials are highlighted and current

* Publishing blogs (articles) about our product(s) and how it relates to our potential customer base (i.e., areas of healthcare we practice, our target patient population, what services we offer, etc)

In summary, we must take the time to make ourselves more visible.  Gone are the days when patients and healthcare facilities would solely depend on our state’s medical board or sites like Healthgrades to conduct their due diligence.

They want to be able to do a quick Google search and find us along with our current professional photo, our certifications/qualifications, areas of practice, beliefs, etc so that they can make better choices as informed consumers and stakeholders in healthcare. 

Remember that healthcare, like many other sectors, is rapidly changing and will continue to become more like a “big business.”  This means familiarizing ourselves with inbound marketing strategies while ensuring that our online professional portfolio remains current.

Ultimately, the assumption is that we will build a loyal customer base (i.e., patients/healthcare facility/etc) and if our product (or services) is really great, then they will keep coming back for more and they will tell their friends, colleagues, etc about it. 

Because we took the time to establish credibility and online authority through implementation of the above, we will have accomplished two things:  

  1. positive word-of-mouth references from former patients/employers/healthcare facilities, etc (more subjective); and
  2.  a legitimate online “place” for those who do not yet know who we are (or our business) to easily find us to verify the information (more objective).

 

Alan Zibluk Markethive Founding Member

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How Being Genuine Can Strengthen You, Your Business, and Your Company

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

Recently, I came across an article written by Mamta Chhikara (http://hive.pe/eC), which goes on to list and describe specific qualities that a genuine person possesses:

*They don’t seek attention = Modest

*They’re not concerned with being liked = Confident and Authentic

*They can tell when others are full of it = Intuitive (a good judge of character)

*They are comfortable in their own skin = Self-assured and confident

*They do what they say and say what they mean = Integrity

*They don’t need a lot of stuff = Simplicity

*They’re not thin-skinned = Easy-going

*They’re not overly modest or boastful = Humble

*They’re consistent = Dependable

*They practice what they preach = Genuine, Honest

Always keep these traits in mind not only as business but also as an individual.   As entrepreneurs seeking to gain trust, authority, and a growing customer base, we should always be cognizant of the foundation of inbound marketing, which involves:

*Performing due diligence for you and your company

*Performing due diligence for your targeted audience/clients/potential customers

*Engaging with your targeted audience/clients/potential customers

During the process of engagement, we should always be aware of the above traits of genuineness.  Your future colleagues and customers will be looking for these traits and will likely have the following thoughts/concerns:

*They want to know if you are confident in your company and/or product.

*They will likely be more concerned about the content/effectiveness of your product and/or character more than shiny “bells and whistles.”

*You should be able to eliminate illegitimate leads or potential colleagues within minutes of engaging

*Your customers and your colleagues want to see that not only do you use the product in question, but also that you use the product well and are able to demonstrate the product’s effectiveness to your colleagues and potential customers

*Most of us can eventually “smell” an inferior product or individual within a short period of time.  A usual warning sign is too many “bells and whistles.”  Simplicity is the name of the game.  If it’s too complicated or if it feels like the product (or individual) is too flashy, then it may be perceived as ineffective or disingenuous.

*Your customers and colleagues want to know that they can reach you during tough times or emergent situations.  Are you easily accessible via multiple modalities of communication (i.e., phone, text, email, Skype, etc)?

Now, I am not one who typically needs validation in anything that pertains to who I am as a person but I felt markedly refreshed after reading this article.  Am I a genuine person?  Hell yes!  

Depending upon where you are or whom you are conversing with, we may describe a genuine person as either "the real deal" or "being real."  If you are a fan of Larry Wilmore on Comedy Central, then you are already familiar with his catch phrase "Keep It 100."  It's the same concept and I believe being genuine is parallel with having integrity as well as the other above traits.  

Not only does a genuine & authentic person display his authentic self at all times (obviously with some adjustment for discretionary purposes), but he also "says what he does and does what he says."  He is honest about who he is and his actions reflect his character regardless of the setting.  

 

Alan Zibluk Markethive Founding Member