link4410 link4411 link4412 link4413 link4414 link4415 link4416 link4417 link4418 link4419 link4420 link4421 link4422 link4423 link4424 link4425 link4426 link4427 link4428 link4429 link4430 link4431 link4432 link4433 link4434 link4435 link4436 link4437 link4438 link4439 link4440 link4441 link4442 link4443 link4444 link4445 link4446 link4447 link4448 link4449 link4450 link4451 link4452 link4453 link4454 link4455 link4456 link4457 link4458 link4459 link4460 link4461 link4462 link4463 link4464 link4465 link4466 link4467 link4468 link4469 link4470 link4471 link4472 link4473 link4474 link4475 link4476 link4477 link4478 link4479 link4480 link4481 link4482 link4483 link4484 link4485 link4486 link4487 link4488 link4489 link4490 link4491 link4492 link4493 link4494 link4495 link4496 link4497 link4498 link4499 link4500 link4501 link4502 link4503 link4504 link4505 link4506 link4507 link4508 link4509 link4510 link4511 link4512 link4513 link4514 link4515 link4516 link4517 link4518 link4519 link4520 link4521 link4522 link4523 link4524 link4525 link4526 link4527 link4528 link4529 link4530 link4531 link4532 link4533 link4534 link4535 link4536 link4537 link4538 link4539 link4540 link4541 link4542 link4543 link4544 link4545 link4546 link4547 link4548 link4549 link4550 link4551 link4552 link4553 link4554 link4555 link4556

Quick Ways to Improve SEO to Increase Brand Visibility

Quick Ways to Improve SEO to Increase Brand Visibility

Optimising your Website

It’s safe to say that optimizing your website and blog content for the search engines continues to be vital in 2017. With search being one of the top tools consumers use to shop, locate information, get answers to their questions, and find solutions, it’s imperative that your brand “shows up” when your audience is looking for you. Amplifying your search engine optimization techniques will help to boost your visibility and get in front of your ideal customers.

The good news is, improving SEO in your digital marketing is not a complicated feat. In fact, there are several simple steps that you can take today to better your presence tomorrow. We’ve outlined five quick ways to bolster SEO to help you build brand awareness, drive traffic, and achieve other marketing goals like increased leads and sales.

Increase Page Load Speeds

Did you know a business loses roughly 25% of its online visitors if its site takes over 4 seconds to load (Source: Kissmetrics)? The time it takes for your content to appear greatly influences SEO…for better or worse. If your visitors have to wait, you may lose them. You’ll suffer because few readers will remain on your site long enough to impact SEO or engage in your other content pieces like your webforms (for leads) or sales pages.

With that said, here are a few tips that you can implement now to increase your page load speeds:

  • Use a caching plugin to help improve your speeds
  • Make sure the code is clean and streamlined
  • Since visuals tend to bog down websites, optimize images prior to uploading them onto your site. Either “save them for web” when using an image editing tool or install a plugin like WP (WordPress) that optimizes JPEG images
  • Seek out a new web hosting provider that utilizutilises caching and bandwidth optimisation tools
  • Reduce the number of plugins you have, especially those you’re not using
  • Minimize redirects

Ensure Your Site is Mobile-Friendly

This is a big one. More consumers are accessing search engines and websites from their mobile device than desktops. If your site is not mobile-ready, you are missing out on a lot of traffic as your content may not load correctly where it’s legible on smartphones. In 2017, it’s crucial that your website is set up to capitalise on mobile traffic.

Include Authoritative Links

Studies illustrate time and time again that including outgoing links within your blog post has a positive effect on SEO ranking. Content that adds these authoritative links to their content experience higher ranking than those that do not. You see, it builds trust with Google, showing that your article is indeed valuable and relevant to your respective industry. Outgoing links also provides visitors with additional resources to read, thus improving user experience, enhancing your message, and further proving your own credibility in your space. When linking other sources to your content, don’t overdo it. Have just enough where it enriches your content yet doesn’t distract people from easily flowing through your post.

Improve Website Experience

Speaking of user-experience, when you add interactive content pieces to your site's infographics, videos, surveys and polls, calculators and audios, you greatly improve the time people spend on your website, significantly boosting SEO status. The higher the dwell time, the better signals are sent to Google showing that your content is worthy to be ranked accordingly because of the apparent value you’re sharing.

Including various multimedia types within your post also helps you to expand your reach and influence. You’ll appeal to different learning styles, keep your content fresh and engaging, and compel people to return. All these are key ingredients to bolstering your SEO ranking.

Move Website to HTTPS

In 2014, Google announced they were giving “extra credit” to websites that were secure or have the URL that leads with HTTPS ( Therefore, these sites would receive a boost in ranking simply by having the “S” in their web address which stands for security. Yet many websites have not jumped on the bandwagon, failing to incorporate this added safeguard to their websites. The point here is that every little bit helps with improving search engine optimisation. If Google will give you a little push in their search results, you want to take them up on their offer!


One last thing to mention is to maintain a consistent blogging schedule. Companies who blog receive 97% more links to their website. You have more opportunities to use keyword phrases your audience is actively using to rank organically in search and more content to share with your audience on social media. Leverage an editorial calendar to help you plan, organise and schedule blog content to solidify your expertise in your industry while bringing more exposure to your brand. Get ready to enhance your website and better position your content to be found by your ideal customer upon implementing these tips! Make a plan to execute them one-by-one in your digital marketing to create success. Stay engaged with your audience to continue delivering experiences that best resonate with their interests.

Chuck Reynolds

Alan Zibluk Markethive Founding Member