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Case Study: How AdamEnfroycom Got 11K Email Subscribers in 2019

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. The best email campaigns start with the best lists, so building a targeted email list should be your top priority. Let’s take a look at how the combination of a lead magnet and OptinMonster’s Exit-Intent technology works for AdamEnfroy.com.

Meet AdamEnfroy.com

Adam Enfroy writes about how to scale your blog like a startup to 250,000 monthly readers at www.adamenfroy.com. He launched his blog in 2019 and started generating over $35,000/month in revenue within 9 months. He wants to teach new bloggers how to start a blog and do the same.

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Before using OptinMonster, Enfroy was testing out Mailchimp but found its opt-in forms to be lacking. They all required custom coding and didn’t have what he was looking for. At this time, Enfroy was registering about 2 email subscribers per day.

Enfroy turned to OptinMonster with the goal of growing his email list but that wasn’t all he wanted.

The end goal was to generate revenue for his 2 digital products (Backlink Blueprint and Affiliate Advantage) with the plan to launch a higher-tier video course about how to start a blog and promote it to his list.

How AdamEnfroy.com Uses OptinMonster

Enfroy uses multiple methods to reach his goals.

For starters, he uses an exit-intent popup to offer a lead magnet. To get the most out of his campaign, he used A/B testing to see how different versions of the campaign performed.

With OptinMonster’s split-testing feature, Enfroy tested different copy and different lead magnets easily.

The winning campaign offers a 15-page checklist on how to launch a WordPress website:

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This campaign converts 1% of visitors by showing the offer only to users who’ve not opted in already and if they try to exit the site or are on the site for 90 seconds or more.

Enfroy also uses exit-intent for specific affiliate offers:

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This specific campaign converts at 2.36%. Using campaigns like this, Enfroy brings in more than $20,000 in affiliate revenue each month from more than 65 programs.

One of Enfroy’s highest-performing campaigns uses MonsterLinks™.

The MonsterLinks™ feature turns any campaign into a 2-step optin, using psychology to encourage users to subscribe through the Zeigarnik Effect. This is a simple psychological principle that says when someone starts something (by clicking on a MonsterLink™, for example) they’re more likely to finish it.

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This campaign converts at a mind-blowing 58.02%!

In addition, Enfroy has inline optins on his homepage, at the end of his blog posts, and in his blog sidebar.

And, he’s happy with the results:

OptinMonster played a huge role in growing my email list from 0 to 11.3k in my blog’s very first year. Before OptinMonster, I was getting just a few email subscribers a day. Now I’m adding over 3,000 subscribers to my list every month. It’s also great for custom page-level affiliate offers to drive sales. I can’t recommend it enough.

Results

Enfroy was able to build a solid email list of more than 11,000 subscribers in his first year with OptinMonster using a combination of exit-intent, MonsterLinks™, and his killer lead magnet.

With OptinMonster, AdamEnfroy.com:

  • Adds more than 3,000 subscribers to its list every month.
  • Brings in more than $20,000 each month from affiliate sales.
  • Sells 75 digital products each month—a 368.75% increase from when it started!

Summary

AdamEnfroy.com turned to OptinMonster because it was looking for a better optin builder to grow its email list and boost revenue without having to use the custom coding required by their old solution. What it found was powerful features and targeting rules that helped it maximize its results.

You can do the same!

I enjoy how easy it is to integrate OptinMonster with WordPress and email marketing tools. I also like working with campaign design and display rules. The designer makes it super-easy to add in custom blocks, images, text, etc. And I like how easy it is to optimize your display rules.
Adam Enfroy, Owner, AdamEnfroy.com

 

Optin Monster — Lead generation software optimized for your business. 

 

ecosystem for entrepreneurs

 

“First, have a definite, clear practical ideal;

a goal, an objective. Second, have the necessary

means to achieve your ends; wisdom, money,

materials, and methods. Third, adjust

all your means to that end.”

— Aristotle

 

See You Next Time,

Don Kepple