link3822 link3823 link3824 link3825 link3826 link3827 link3828 link3829 link3830 link3831 link3832 link3833 link3834 link3835 link3836 link3837 link3838 link3839 link3840 link3841 link3842 link3843 link3844 link3845 link3846 link3847 link3848 link3849 link3850 link3851 link3852 link3853 link3854 link3855 link3856 link3857 link3858 link3859 link3860 link3861 link3862 link3863 link3864 link3865 link3866 link3867 link3868 link3869 link3870 link3871 link3872 link3873 link3874 link3875 link3876 link3877 link3878 link3879 link3880 link3881 link3882 link3883 link3884 link3885 link3886 link3887 link3888 link3889 link3890 link3891 link3892 link3893 link3894 link3895 link3896 link3897 link3898 link3899 link3900 link3901 link3902 link3903 link3904 link3905 link3906 link3907 link3908 link3909 link3910 link3911 link3912 link3913 link3914 link3915 link3916 link3917 link3918 link3919 link3920 link3921 link3922 link3923 link3924 link3925 link3926 link3927 link3928 link3929 link3930 link3931 link3932 link3933 link3934 link3935 link3936 link3937 link3938 link3939 link3940 link3941 link3942 link3943 link3944 link3945 link3946 link3947 link3948 link3949 link3950 link3951 link3952 link3953 link3954 link3955 link3956 link3957 link3958 link3959 link3960 link3961 link3962 link3963 link3964 link3965 link3966 link3967 link3968

3 Benefits to Delivering a Good Customer Experience

Delivering a good Customer Experience is all the buzz lately. It's discussed in all fields of business and is the topic of many a staff meeting and board of director's meeting. But is there really a good understanding of what it is all about? The benefits of designing and crafting a good experience are vague to some teams. So, why, other than it seems to be the latest business "should do" are we striving for that good experience?

customer service and satisfaction

Increased Profits

Let's face it, when you create an experience that your customer truly enjoys — they'll pay you for it. Are you aware that 70% of your lost customers left ONLY because the experience provided by someone on your team was lacking? Someone treated them rudely, with indifference, or just merely pushed them through the system in your company? It has nothing to do with the product or service you provide or the price you charge.

Customers are willing to pay more for a product or service that they fully realize is not the best available simply because they know they will receive better treatment and customer service. Are you prepared to continue to lose customers and revenue dollars by continuing with business as normal?

Customer Engagement

Engaged customers are your best customers. These are the ones that view you and your business as partners and a resource for their needs. People do business with those that they know, like, and trust. By providing a good customer experience each and every time they do business with you, your customers will become more and more engaged with your business. They'll know what to expect and be pleasantly impressed when they feel that you are actively working with them to solve their problems.

They'll trust you. They'll share their ideas with you and give you candid feedback as to what it will take to keep their business. They'll share with you what they want to see you provide and what they really don't care for in the way you do business. When you've gained the trust of your customers by working in their best interest, you've know taken the relationship to the next level.

Customer Loyalty

When you give your customers the memorable experience they are craving, they'll return to you time and time again and you'll become their sole resource for the product or service you provide. Today's consumer wants to find a resource they can stay with over a long period of time. With the instant gratification gains in today's fast moving world, they don't want to waste time and energy shopping around. They want to find a business that values them, their business, and will do whatever it takes to gain their repeat business. As soon as today's customer finds that, they will stay loyal for as long as that business is willing to create the experience that centers around them and works to earn their business time after time after time.

Customer loyalty is really another word for continued revenue stream. Suppose you are the owner of a local grocery store and I walk in your doors and spend $ 100 per week in your store. Do you see me as just a $100 customer, or the customer that could spend $ 400 per month, $ 5000 per year? Or, to take it to a reasonable long term loyalty example… If I live in the same neighborhood that is close to your store for 20 years, you stand to earn $ 5000 for each of those 20 years. Now I'm a $100,000 customer. If you treat me well, smile at me, show me where the products are that I need, engage in small talk while I'm making my purchase, and thank me for my business, chances are I'll return to your store again.

It All Comes Full Circle

When you create that experience that is different than what your competition delivers, people notice. When you create that experience that is BETTER than what your competition delivers, customers will come back for more. They'll pay you to treat them well and make them feel good. They'll trust you and engage with your company and team. You won't be viewed as a commodity provider, but as a partner with a relationship that is working to make the lives of your customers easier and better by solving their problems. They'll reward you by not even thinking of going anywhere else and giving you their loyalty for as long as you are willing to work to keep it.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Al Zibluk