Dec 033, 2020 Briefing regarding current topics, current projects and coming releases
Time to make the leap as the company is about to turn another corner and the Entrepreneur Program will end. You can still get one (or more) today
First you need to join Markethive for FREE — click on the image below and register:
Loyalty programs have become second nature and intrinsically crucial to many businesses and us as consumers starting way back in the 1970s with Airlines offering frequent flyer points. There are now many different loyalty programs; however, the most common is the Point Program, where customers accumulate points to redeem their rewards.
Loyalty Programs were basically introduced to increase the customer base and the company's bottom line and create the potential for loyal consumers and repeat business.
The image below illustrates the top 5 categories in which loyalty programs have been successful where the Spend has increased, are fundamental to our daily living—one way we can save money by being in their loyalty program. As a customer, it's very satisfying to know we've saved money, but is there a way to make money?
Loyalty Programs have evolved online with Markethive at the forefront, embracing the loyalty program's concept and enhancing it with the opportunity to earn a significant income and rewards. Markethive will be offering a continued stream of loyalty programs such as the Entrepreneur 1 Loyalty Program and Bounty Program.
The E1 upgrade includes products and services like Press releases, Banner Impressions Exchange, banner and video advertising, and matching coin bonus airdrop. Then there's the Vault, even gamification, and much more as we continue to improve and enhance the incentives for Markethive members to achieve their personal and business goals with the result of universal income and self-sovereignty.
Cost $100 per month
The Entrepreneur One Upgrade is the premium highest level you will ever have the opportunity to acquire. It contains all the leveraged advantages you need to accelerate your success in Markethive. Apart from the 1/10th ILP, you receive after 12 months that accumulates every year after that, providing you stay current with your monthly subscription of US$100, you also qualify for the following:
1. Associates Control Panel: Gain full data, their social networks, verified phone and text, verified email, and a contact management system that tracks data, stores dated notes, sends messaging and calendars events reminding actions on your Markethive calendar like callbacks, email, etc. with the Associates' Control Panel (Part of your Friends section)
2. Primary Matching Airdrop Bonus: Receive a 100% matching bonus from the new registration Airdrops. This can be a significant reward for those that aggressively build "associates," the term used for the leads, Markethive provides (profile page and default capture page). Our first infinity airdrop will be 500 MHV coins.
It doesn't take a lot of effort to offer a powerful and valuable system as the Markethive system that also rewards new members with an immediate 500 coin reward. You can easily promote this and build 1000s of referrals to add up to significant coins and customers.
3. Secondary Matching Airdrop Bonus: When your associate customer upgrades to Entrepreneur, we airdrop them 100 coins, and you will also receive 100 coins as a matching bonus.
4. Matching ILP Loyalty Program: You also get an equal ILP share after 12 months of continuity with the Entrepreneur program from your referral who upgrades. What that means is liken to an ICO, your monthly payment is accrued, and if you stay current for 12 straight months, we contribute to you a full 10% ILP and continue to offer this 12-month reward for ten years or your stop payment. This offer is limited to the first 1000 active upgrades.
5. Banner Impressions Exchange: You also get unlimited 1st level Banner advertisements in all of our traffic portals and Internet properties. This offer is incredibly valuable as it's considered prime real estate. Markethive properties are already receiving significant traffic, and as we grow, this traffic is included with the Entrepreneur 1 upgrade. Each E1 member gets an equal share of the total number of impressions from the massive traffic Markethive receives.
Markethive has released the first of many money machines being the Banner Impressions Exchange (BIX). Non-Entrepreneur 1 members can also purchase banner impressions from the active Entrepreneur 1 associate who wishes to resell their impressions. These banner slots will only be available to buy from current Entrepreneur 1 members. Now that's a cool little business right there!
The Banner Impressions Exchange is where any E1 associate can create a Banner Ad business within the Markethive system by listing their unused Banner slots/impressions up for bid. Choosing to transact with MHV is very easy as payments are automated within the system. You may also transact using BTC, ETH, Paypal, and others; however, you need to manage the transactions as the seller.
6. Press Release Program: Markethive will also be delivering a Press Release system as a hybrid liken to PRNewswire (traditional distribution) to include Forbes, Yahoo! Finance, CNNMoney, MarketWatch, TheStreet.com, Bizjournals.com, Business.com, Wired, Tech Crunch, Engadget, Computerworld, CNET News, InformationWeek, R&D Magazine and more in the Tech industry. Our Media List will be greater than 4000 media organizations, journalists, reporters, bloggers, producers, freelance writers, and editors across print, online, blogs, radio, and television.
It will also publish to our growing social network followers (146,500 and growing via MH subscribers) and increasing WordPress blogs. When Markethive reaches 1 million members, our Social Following is projected to be at (700,000 — 2 million followers total) and about 150,000 WordPress sites.
These WordPress sites will be mini news media and vertical news media like https://aimhigh.news along with publication to Markethive's portfolio of sites like https://Markethive.com, https://Markethive.net, https://allaboutco.in, https://aboutbitco.in, and https://aboutco.in.
Cointelegraph, a vertical tech news media organization, which charges about $8,500 per release with an Alexa rank (2,622), social followers (1.3 million), and 16,000 subscribers justifies their price. Markethive's press release will be priced accordingly and increase as our subscribers' reach grows. The second-biggest digital news media site to Cointelegraph is CNN, with an Alexa rank (15,665) that charges $1800 and only posts to their main site front page.
The Entrepreneur One Upgrade will include one Press Release per month for life as long as your Entrepreneur One Upgrade remains active and current. The free press release does not roll over, although additional Press releases will be discounted.
7. Sponsored Article Program: Sponsored content is a piece of brand journalism that lives on a publisher's website. The publisher's staff usually writes it, so the article matches the rest of their content's tone and voice. The Sponsored Article is published to the same distribution Markethive articles are posted on plus, notification of articles are sent to our social network, and 1000s of connected WordPress sites. Sponsored articles run from high-end media sites like Cointelegraph for $7500 to an average of $1200 for most other media systems in the general markets.
8. News Feed Boost: Entrepreneurs get one news feed boost (publish a post to the entire membership) per month. This does not accrue.
9. Co-Op Customer Acquisition Program: Markethive strategic campaigns will designate 60% to 80% of our revenue into Marketing and Advertising campaigns. These campaigns will point to Markethive assets like:
Traditional Customer Co-Op programs charge $50 to $100 per customer. Cooperative marketing programs foster teamwork between a brand (Markethive) and its channel partners (Markethive Subscribers). Channel partners often don't have large marketing departments.
Markethive is more equipped to create professional advertisements and deal with media placement. Markethive Entrepreneur Upgrade subscribers generate the demand, and Co-op marketing programs take advantage of the sales channel's local presence. This benefits both the partner and the brand.
10. Commerce Portals: To sell on our commerce portals, like Big Kahuna (A website builder like WIX), Beelancers (A freelancer service like Freelancers), Markethive Exchange (A full-service crypto exchange like https://idex.market/), you must be an active Entrepreneur One Upgrade to sell or trade. This eliminates processing fees and commissions found on Freelancers, Upwork, Guru, etc.
Buyers have no obligation other than free registration with Markethive. This change in services where it is traditional to be constrained into the platform and pay high processing fees and commissions are eliminated with the Markethive Entrepreneur Upgrade system.
11. Crowdfunding Portal: If Markethive engages (likely we will) with a crowdfunding campaign, promoted to top crowdfunding systems like ICOranker, ICObench, Tokentops, Airdrops.io, and Cryptoslate.com, etc. We will be sharing the campaign traffic via all Entrepreneurs through our crowdfunding portal @ Markethive.io and giving all Entrepreneur Upgrades their own self replicated portal to help in the campaign.
These portals will earn equal matching shadow shares if they bring in new ILP purchases and be traffic portals acquiring new members.
12. Texting: Ability to send a text to your Associates. Limited to one per day per Associate
13. Upgrade Groups to Store Fronts: Storefronts have landing pages, forms, shopping carts and designed to act as a vertical eBay or Affiliate portal.
14. Advertise to the Calendar: Publish events to your calendar included in the main Calendar page within Markethive.
15. Video Advertising: A video ad portal will be included with the Entrepreneur One, similar to the banner portal.
The E1 Associates' share of the ILP represents 20% of the net revenue of Markethive and, based on real internal statistics and tracking, the projections indicate that by 2023 a member base of 500 million will yield a monthly income of $5.6 billion. 20% of that equals $1.2 billion allocated for the ILPs, divided by the maximum of 1000 ILPs, and returns a $1.2 million payment per ILP. 1/10th of that ILP (earned via the E1 upgrade) returns a monthly payment of $120,000.
Even the external statistics confirm Markethive's projections, like our Alexa Ranking currently sitting at 3,797 at the time of writing, display Markethive is at the top 3 of similar sites in the industry. Blockchain technology and cryptocurrency have made it so easy for Markethive to pass on the benefits and wealth to the community.
This opportunity of upgrading to the Entrepreneur One loyalty program where you will receive a 1/10th iLP every year you are active and current will soon disappear, so don't miss out. Instead of a few investors taking the lion's share of the profits like all other platforms, Markethive is giving you the chance to be part of the early adopter phase. You will own a piece of this next-generation social market network that includes everything you need to be successful online.
It's not about the bottom line for Markethive; it's about you, the member, the "rank and file," You are a virtual owner of Markethive; it's your company where you receive valuable tools and considerable returns from the ILP. The ILP is on track to commence revenue payments early next year and will grow as Markethive grows.
As Markethive moves forward, we will be introducing some entry-level loyalty programs offering some extra fundamental services for those who cannot upgrade to the Entrepreneur 1 level. Stay tuned for that. The Apprentice Program will be entry-level available, costing a fraction of an E1 upgrade; however, it will not include the ILP increments.
And of course, don't forget about the Referral Program that will unlock your Micropayment Faucet System. The Bounty program, Hive Rank, and MHV HI-LO game bring gamification to the Markethive ecosystem, making it fun, exciting, and increasing your earning potential within the hive. More about this in upcoming articles.
Markethive truly wants everyone to succeed and as we are blockchain driven with our own consumer coin, (MHV), this is a reality and very much the future of social market networks. Now there is a real place to earn real online income while doing what you love.
You can feel safe in knowing your data is protected and self-sovereignty is paramount in this collaborative environment. You are respected as an individual and your loyalty will be rewarded as Markethive is on track and on time with its milestones and set to deliver the additional promised services. Markethive’s traction is increasing exponentially and it’s all coming together as the next generation Market Network in a league all of its own.
To Join Markethive for FREE click on the image below
Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty. I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.
We at Markethive pride ourselves in being entrepreneurial, and the fact that our logo says Ecosystem For Entrepreneurs is precisely what Markethive is. If you're an affiliate marketer, did you know you have a complete turnkey system in Markethive to achieve not only exceptional sales results but also long-lasting relationships you can build?
Everyone who joins Markethive either has their own business or is looking for a way to make money on the Markethive platform. Internally, we have the Markethive Vault, Loyalty program, MHV micropayment faucet, and referral program with its generous infinity airdrops; however, it's important to note, with the development of the turnkey system, Markethive is also the perfect platform for affiliate marketers.
Affiliate marketing is essentially the promotion of a business, company, or individual product. It is based on relationships in which one party (the Affiliate Party) sells another party's product and receives a commission to sell its product or service. This allows you to work with the brand to help them sell their product while earning commissions every time someone buys through your affiliate link.
Affiliate marketing became a concept in 1989 and took off in 1996 with Amazon Associates. Today, the affiliate marketing industry shows steady growth with an expected $6.8 billion spends in 2020.
Considered a unique form of marketing, it is among the most popular approaches to drive sales and generate revenue. Affiliate marketing is beneficial for companies and affiliates alike and offers a convenient and cost-effective niche.
The Banner Impressions Exchange (BIX), along with an ever-increasing amount of impressions, commands excellent organic traffic helped by Markethive's positioning, as shown on Alexa Rank, lends itself to a golden opportunity of any affiliate program one chooses to expedite.
The BIX allows you to sell your impressions on the exchange, which many Markethive entrepreneurs are doing. Alternatively, the affiliate marketers within Markethive are creating banners and using their impressions each month to promote their affiliate programs.
Using your allocation of impressions is a great way to promote your business; however, many link their banner directly to their affiliate link, which points outside of Markethive to their affiliate website. This limits potential outcomes, resulting in missed opportunities.
Apart from the traffic stats you can access within Markethive's analytics for your banner, you don't know who they are, nor will you have the chance to build a relationship with them if they didn't take any further action on your website at that point.
A solution would be to create a group or a storefront within Markethive. You can set up a landing page, paste information, tutorials, images, or videos from your affiliate website into the group's activity page.
When a prospect clicks on your banner with the link now directed to your group, they will be able to join you in that affiliate program and Markethive. This allows you to keep in touch with them, provide them with reviews, updates, or new products.
Inviting them to your group to purchase your affiliate product within Markethive can be seen as a support mechanism that includes a social aspect that would most likely be comforting to the new user, given they are now in a group of like-minded people.
Almost 68% of affiliate marketers use social media to connect and display valuable content and offers in a specific group that allows them to build relationships and gain trust. This personal approach is expected to increase in the upcoming years, and Markethive is poised to play an integral part in this facilitation.
Did you know that nearly 65% of affiliate marketers rely on good content to enhance their campaigns? According to these statistics, there has been a 175% increase in content produced by affiliates and a whopping 240% increase in revenue created by content publishers over the last few years.
Blogging has become an integrated sector of the overall affiliate marketing strategies as stats show that 47% of buyers read 3 to 5 pieces of content before deciding to purchase.
This medium is where your storefront's blog section can be of service to the associates that have joined you in your group. Creating valuable content about your products and services can be a deciding factor and help build trust and integrity.
The storefronts (groups) is designed to be a complete turnkey system for any independent business or affiliate program you promote. This includes capture pages, landing pages, autoresponders, broadcasting, co-op assignments, and campaigns with link rotators for those building a team.
Automated tutorials on how to create and monetize any opportunity within the bounds of Markethive and its unique storefront system will be added. And you are not limited to one storefront.
You can have as many storefronts to cater to the various affiliate niches you require. For you, it's central to managing all of your businesses. For the customer, it provides a platform of information and support and the added opportunity to be in a social environment to earn an income with Markethive if desired.
Another benefit of using Markethive as your storefront to promote your business is your potential to increase your Hive Rank. As group numbers grow, it has a positive impact on your Hive Rank score, which increases your MHV earnings. It's the highest paying micropayment paid by Markethive, other than the airdrop received when you refer people to Markethive.
As you evolve with your banner creations and promotions using your Markethive impressions, you may need to purchase more impressions from the BIX resellers. This increases the demand for the impressions, which increases the price, resulting in a very lucrative income from the Banner Impressions Exchange.
So it's two-fold, the affiliate marketer makes money from their program gaining loyal customers in their groups, and the BIX resellers also profit. All this under the Markethive umbrella, making it a collaborative ecosystem, a marketplace, and a home for entrepreneurs and consumers.
CEO and Marketing Director Thomas Prendergast presents the "Coffee withTom" weekly meetings, which is a hands-on approach. The sharing of new ideas, explaining the benefits of affiliate programs, outlining the best ones, and how you can integrate the Marketive tools to provide a better experience for your prospects and make your affiliate business more manageable for you to conduct.
These meetings are live, held weekly, and not always recorded; however, they offer valuable information and direction covering the different aspects of the Markethive system and what it can do for you. (Check Calendar for details)
Although affiliate marketing has been around for a while, there's a whole new generation rising up, proving that there is a legitimate way to earn a living online. Entrepreneur Adam Enfroy has done just that, starting as recently as 2019. Along with his outstanding success, he guides beginners, recommending the best affiliate programs and sound advice.
These affiliate marketing statistics indicate an overwhelming acceptance of this advertising model for just about anyone to make money online.
Surprisingly, affiliate marketing is far less time-consuming than other marketing methods, and there's little to no initial outlay. It's recognized as a great way to make some money just by promoting other businesses' products and services. The opportunity to tap into new markets and boost traffic is an added advantage.
All you need is your blog or website, some writing skills, and a little advice to get started. The perfect scenario would be to have a platform to consolidate your affiliate niches, surround yourself in a social environment with all the SaaS tools you need to facilitate your business from start to finish.
This is what Markethive gives you, along with a collaborative, stable learning environment for the entrepreneurial beginner. In 2020, it's clear that the future of affiliate marketing is a bright one, and with Markethive at the helm, it's a perfect match.
To Join markethive for FREE click on the image below
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
"Where there's a will, there's a way".
Markethive has come a long way since the days of being the first automated marketing platform back in the mid-1990s. Thanks to the onset of Blockchain technology and the innovative culture of Markethive, with its visionary leaders, C.E.O., Thomas Prendergast, and C.T.O. Douglas Yates, we have seen significant progress with each milestone accomplished along the way in a timely fashion.
Throughout Markethive's evolution, we have experienced some adversity, and Markethive has prevailed because it's driven by the divine vision of the omnipotent Lord, God. Today's global landscape of spiritual war has only made it more vital to move forward to the next level to deliver the fruits of our labors and goodwill.
As explained by Thomas Prendergast,
"Markethive is our life's work. We do not build it for our own wealth and recognition. We aspire to build it to give the Lord all the glory, that in reality, we are but the masons, the carpenters, and the Lord is the architect and the main contractor."
Given the repudiation of mainstream social media and the like, this is Markethive's time to shine.
The team behind this monolithic project is driven non-stop, working around the clock to render Markethive Adsense friendly, gain approval, and get the green light with external ad agencies to turn on this advertising revenue stream.
The first will be Markethive.com, which will then branch out to Markethive.net, .org, and the many other domains Markethive has acquired.
These added revenue streams will see Markethive in profit, and subsequently, the current I.L.P. holders will start receiving the promised dividends.
The potential income for Markethive with these revenue streams is currently estimated at $426,540 per month, reaching a number into the millions per year, as shown in this independent study.
Markethive's imminent goal is to move into the profit column with this added revenue and start paying out on the I.L.P.s as well as launching the Markethive Coin (M.H.V.) onto the exchanges to provide value and liquidity for the Markethive community.
Markethive, the company has purposely not engaged any venture capitalists to assist in a more rapid advancement as its goal is to share the profits with the loyal users of the Markethive platform.
The expected future forthcoming advertising revenue will give us the ability to move forward as planned. It's happening now as the ad agencies have approved Markethive and now awaiting activation.
Markethive is the next generation of social media and inbound marketing on the blockchain, growing and becoming more prevalent each day by giving the power back to the people.
I reiterate, this is happening now; however, there is still time to join the I.L.P. family. You can purchase an I.L.P. or a percentage thereof by contacting C.T.O., Douglas Yates, or C.E.O. Thomas Prendergast on our Telegram channel.
Or become an Entrepreneur One loyalty member by clicking on "Loyalty Programs" in the Markethive Home page's main menu. Time is limited with this offer, so don't delay.
To find out more or refresh your memory about the I.L.P. read this article; THE INCENTIVIZED LOAN PROGRAM (I.L.P.) A Powerful Way To Spread The Wealth.
Helping us by being part of our I.L.P. family will bring great rewards. These reciprocal blessings are what make Markethive unique where the prosperity goes to the people of the Markethive Community.
Thank you for your understanding, support, and above all, patience, as we move forward to accomplish another of our milestones and deliver on the I.L.P.s as promised.
To join Markethive for FREE click on the banner below:
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
We are now living in a world where we have the most amazing tools and resources to simplify and streamline the process of building a business to leverage our time more than ever. Artificial Intelligence (AI) is now capable of writing content and used to communicate with customers, AI automation can run complete marketing campaigns, so suffice it to say these new technologies can help you create tremendous success in your business and improve your lifestyle.
Does that mean this technology guarantees exceptional, infallible results for our business? Some will tell you it is, but here’s the thing…
All these modern marketing tools are great and definitely have their place, but consider this; the more AI automated your marketing becomes, the less human it can seem, and that is a big mistake. Will these machines undermine us as a species? Where do we draw the line?
A Collision Course: AI Marketing, People and Process
Using AI in every aspect of running your business stifles creativity and eliminates trust. Without creativity and a relatable person at the helm, your content, and advertising gets lost in the fiercely competitive market that has evolved today. Importantly, if you are not seen as a human being and be trusted as one, potential customers will look for someone else to do business with.
With all the different types of marketing at our disposal today, trust is still the key to success. So trust could be considered as the currency of modern marketing and creativity will be the method that builds trust. Creativity is more important than ever because it’s the attribute that separates you from the machines and everyone else.
Humans are emotional creatures. The biological hardware that produces emotion is millions of years old, and the desire to connect with other people will never leave us. The technology has changed drastically, but we haven't. AI falls short when it comes to creativity, trust, and the human connection.
For years now it’s been expressed that “content is king” and content marketing, or blogging with an emphasis on original content is a must if you want to build your audience and personal branding. Content marketing is about providing valuable, engaging information to your audience which then puts you in a trusted position to be able to present that audience with your related offer, using messages that lead to the sale.
You develop an audience by providing unique value to your intended audience and a decade ago, creating lots of high-value content was the way to go, not so much today. In researching the history of all things marketing, particularly online, over the last 2 decades, I learned what used to work in 2008 or even 2016 is not as effective today, given the amount and in some cases, the nature of the content being churned out these days.
Things have changed, however with change comes opportunity. The saturation of content online has created a new niche in content marketing. A creative, entrepreneurial endeavor to bring more value to your subscribers, an extension if you like. Content is no longer king — The audience is.
In a world where we now have oodles of content, lots of noise, and for the most part less capacity for attention, people are wanting trusted guides who will connect them with what’s good, what’s important to them, and what’s real instead of fake or poorly researched. They also want content selected by trusted humans, not algorithms.
People are also looking to trusted sources for what to buy, what to watch, where to travel etc, and in an age where we have overwhelming information and choice, the relevant curation of the work of others (when done right) is the new wave and a great opportunity for entrepreneurs, editors, writers and the like to more easily command an audience.
Curation is the selection, organization, and presentation of online content, and even products and services, to a specific audience. So if you’re stuck for ideas to create original content consistently, this is now an accepted channel and notably, curators become trusted experts as much (in some cases more) than original content creators. The curation approach is a lot more sophisticated and powerful than most people think.
One example is Home Box Office (HBO) which is the oldest paid TV service around, but in light of streaming services like Netflix, Hulu, and Amazon Prime that offer algorithmically driven on-demand platforms, also Disney Plus and Apple TV are making their mark, things have become extremely competitive, so HBO came up with a new segment called “Recommended By Humans”.
It’s not just a marketing ploy either. Recommended By Humans is a means that provides a colorful canvas you can drag around on your desktop or mobile phone, and features 36 unique video suggestions and over 150 curated recommendations from real HBO fans. They also deliver those recommendations through an email newsletter.
HBO is tapping into the current climate which is definitely pro-human, anti-algorithm, and all for a good reason… because it’s what people now want.
We all agree the internet is the most powerful source of information ever conceived, but social media has actually reduced knowledge and wisdom given the spurious information and self-serving echo chambers, reinforcing misinformation, and bias. In a world of click-bait, fake news, and “deepfake” videos, smart people are looking for other trustworthy smart people to let them know what’s worth their time and attention.
The trust component cannot be overstated. With the crushing amount of dubious data and fake news, the world needs more clarity, understanding, and meaning. People need you to separate the wheat from the chaff, the signal from the noise. And that’s why curation is being classed as a viable way to create a meaningful business if done correctly.
Now you may be thinking, why can’t the machines do this for us? Wouldn’t artificial intelligence and automation be better at this?
It has been documented that relying on algorithms to “curate” content has been a disaster so far. Facebook is a classic example where the algorithm is the reason for the echo chambers that spread disinformation and put a serious dent in democracy. Albeit these algorithms are manipulated by unscrupulous humans with an agenda to exploit and control other humans, this is not likely to happen if an editorially-focused human is in charge.
Curation requires very human qualities like communication, empathy, creativity, strategic thinking, questioning, and even dreaming. These are commonly referred to as “soft skills,” and they are the areas that computers can’t handle, but humans excel at.
It comes down to judgment and taste, which are the hallmarks of all great editors and curators. Artificial intelligence doesn’t have those abilities, so we as humans can work alongside machines to do better work than ever.
In other words, algorithms can aggregate and identify patterns, but they can’t interpret the specific relevance and deeper nuance of an article, podcast, or video lesson to an audience. That’s why people need other people to act as human filters for the technology that editors and curators use to sift through a mountain of information in search of truth and value.
I acquired some very insightful perspectives from Brian Clark, who is a pioneer in content marketing and veteran in the craft of content creation since 1998. He believes that organizing, collecting, preserving, and making sense of our collective knowledge is a critical task facing business and humanity in general, right now and well into the future. Algorithms can do a lot to help, but the “last mile” requires a human filter.
Although he started off authoring original content with his very successful blogging platforms he has now turned to various forms of curation, saying,
“I got my start with online publishing and digital marketing through email newsletters. And once the fall out from the 2016 election became clear with the manufactured news, devious data capture quizzes, and false narratives, people doing genuine curation looked like geniuses.”
Although we have all the tools at Markethive, such as a blogging and broadcasting platform, subscribing and swiping features, blog cloud, social and digital media platform, email broadcasting and autoresponders, along with ever-increasing traffic and audience, it is email marketing that remains the undisputed champion and 40 times better at converting prospects than social media.
It’s a way to stay connected and no matter what your preferred marketing approach, getting people on an email list is a priority according to smart bloggers, content marketers, curators, and podcasters. They have realized it is the core of effective marketing.
So if email is the central key, apart from posting, blogging, and creating content on the Markethive platform, the added advantage of Markethive’s email systems gives you the perfect medium to disseminate your creative and valuable recommendations that are so compelling, your subscribers look forward to receiving your emails.
Furthermore, curating content, even products, and services, could give you a much stronger value proposition (great for the affiliate marketer). Product and service curation can lead to large amounts of revenue without ever developing products and services of your own.
When you combine a curation mindset with email, you have a winning audience-building strategy. The success of examples such as The Hustle, theSkimm, Morning Brew, and Dave Pell’s Next Draft are just a few examples of how email newsletters are helping people make sense of the things that are important to them. These examples are merely the pioneers of this mainstream media movement of curation.
Importantly, these entrepreneurs are creating media brands that can evolve into powerhouses if they so choose and Markethive has all the hallmarks of being just that and more with the entrepreneurs at their individual helms working collaboratively on this extraordinary springboard.
That, combined with Markethive traffic, scaled by automation and optimized with analytics allows you to ascertain valuable insight that guides your business decisions. You are in the driver's seat, not some machine.
So you as an entrepreneur, freelancer, consultant or other client-services professional will benefit from all the tools and services Markethive delivers now and into the future, whether it be the referral program, subscriber sharing, media coverage, blogcasting to many social media platforms, sponsored articles and guest posting which are all part of your traffic mix and assist in developing your email list.
you’ve got the funnel fanatics. Who needs to build a real brand or make a genuine human connection? Just create an automated funnel with a lead magnet and some shady affiliate offers, and watch the cash roll in, especially now that the term AI has come into play.
I don’t think so. I must agree with Brian Clark when he says,
“This is just the latest version of the perpetual “Internet Marketing Get That Money!” scam that has been fleecing “get rich quick” folks from the beginning. Most of the people who buy this funnel software never do anything; some create a small side hustle at best.
But then, what happens? The funnel technique of the day stops working. It always does, because tactics don’t last forever, especially online, and strategic brand-building takes the kind of effort that business opportunity seekers seem unwilling to invest in.”
It’s about building lasting brands, about the over-delivering value to the audience, about the foregoing short-term profit in order to build a truly powerful business. Human brands that establish themselves now will be trusted for much longer than it takes for artificial intelligence to greatly improve. And I beg to differ that AI will ever be able to take on the human element. There’s more opportunity now than ever because emerging technology will amplify the creative person, not replace them.
Where AI is really important is in the Blockchain industry. It has had its fair share and suffered high levels of malware, phishing, and other corrupt endeavors such as fraud and scams.
AI-based cybersecurity systems are designed to identify threats in real-time, understand the nature of the threat, and prevent future attacks by blacklisting its source. This is a great improvement on traditional cybersecurity systems as AI is designed to improve with every threat because of its ability to detect patterns, study them, and become better at dealing with them.
This is the real AI and critical to the security and smooth running of any online business, company, or even a platform like Markethive, driven by blockchain, that uses and employs it to discover fake accounts. Also helps to reroute faster processing, removes email that is not deliverable but keeps emails that fail to deliver due to a full inbox issue. So in this sense, it makes Markethive friendlier, and most importantly maintains the human connection.
Another Feather In The Cap Of Humanity
So here we have another avenue to explore that will bring more value to the people you serve and bring forth the creative, curative genius in you. A human editor to curate the web, filter out the garbage, rise above the noise to deliver reliable information to people who are drowning in and being driven mad with the mass of disinformation and propaganda.
That’s not to say we forgo creating original content. We still need and want to write about what truly matters to us and our audience. By curating content that is relevant to our topic connects the points of the larger narrative that matter to your audience and in all probability fills the gaps. Instead of agonizing over what next to write about, if there’s nothing necessary or compelling to address, you simply work on other aspects of your business instead of creating content just for the sake of it.
The Markethive platform can help you achieve your goals as it’s a multi-dimensional, social organizational integrated system with deep level linking dynamics. Integrating vast social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, and APIs to news sites like NBC, Wired Magazine, Bloomberg, Western journal, and 1000s of others, that will continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. Now that’s what I call real traffic and is reflected in Markethive’s Alexa rank.
Currently, live in Beta, Markethive is the world’s first Market Network with a social media interface built on the blockchain. This is the next-gen of all things from the past where all the marketing tools are free to use.
We are moving closer to the release of the Apprentice membership which is designed for the masses and will allow users to take advantage of more services, increasing the ability and potential to earn a substantial income by just being active on the platform. After we launch the Apprentice program our attention then focuses on delivering the Markethive wallet app along with KYC.
Markethive is transparent from the ground up and dedicated to upholding users’ privacy, autonomy and free speech which correlates perfectly with entrepreneurs who wish to use the art of curation “clean up” the web, so to speak, thereby giving a much-needed service to the people exposed to overwhelming, contradictory content, victims of tyrannical tech giants and fraudulent scams. It’s an absolute jungle out there!
Markethive is Not Just About IDEAS. It’s About Making Ideas HAPPEN!
To Join Markethive for FREE click on the banner image below:
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
My introduction to online marketing consisted of a training course that heavily focused on a form of email marketing, mainly safelists, which I found to be a very confusing and overwhelming strategy that involved numerous email accounts and hundreds of advertising sites that took up all my time with very little results. After a while, I felt totally disillusioned and burned out with that and turned to social media marketing of sorts which was okay for a while but then became frustrating and nonsensical.
Then by chance, I came across Inbound Marketing and it all made sense to me. “Inbound marketing” was a term coined by Hubspot which was founded in 2005, but invented and established nearly a decade earlier by Markethive (operating as Veretekk) way back in 1996 and known as Automated Marketing. For many companies needing to cater to the customer and prospects’ needs and as competition became more fierce they turned to inbound marketing to help give them the edge.
Prior to inbound marketing, we relied upon more traditional methods known as Outbound Marketing which included TV, radio and print ads, billboards, etc. Then with the internet, came paid and rented email lists, banner and display ads, most social media advertising, pop-ups, and pop-unders, etc. In direct contrast to Inbound marketing, these tactics have traditionally been thought of as interruptions and frowned upon, labeled as invasive, and often seen as driving an ideal buyer away.
Outbound marketing aims at trying to reach as many people as possible, whether or not they are active buyers and in some cases has its merits.
Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services. The idea is that bringing potential customers to your website will familiarize them with your brand and offerings through targeted content, tailored to the needs and basic questions of people and offering solutions. Ideally, you’ll build a virtual relationship with the prospect, making it more likely that they will choose your product or service when they’re ready to buy.
Typically inbound marketing involves blogging or conent creation and integrates email marketing, marketing automation, social media monitoring & publishing, SEO, and analytics all in one. It incorporates landing pages and a content management system that assists you in optimizing your content.
Outbound marketing brings your offering to your prospects. Inbound marketing brings your prospects to you.
Inbound Marketing is a marketing methodology focused on attracting, educating, and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase.
Back in the day, when I needed to buy something I would pace the shopping mall, searching and comparing until I found what suited me. When I bought my car I went directly to the car yard, talked to the salesperson to learn my options, get answers to my questions, took it for a test drive, and bought it.
Now I search online before I take a step out of my home and go directly to that store I found most helpful online or maybe buy it online. The way we buy is evolving and according to Google, buyers on average now conduct 70% or more of their research online to help them with a purchasing decision, even before they think about contacting someone in sales or reaching out to a company for more information on their products and services.
With any sales and marketing method, it must continue to evolve just as consumers’ buying behaviors are evolving. So what does that mean for marketers in the digital world?
Inbound marketing is a strategic process that has several elements to it and some of those elements are not just technical but to gain an insight into the psychological aspect. We need to understand what stages a prospective buyer goes through before making a purchasing decision.
Another way of looking at it is that inbound marketing is designed to better align you and your business with the Buyer’s Journey, which is becoming the natural process that today’s buyer goes through when searching for a solution online.
The internet, along with inbound marketing platforms, has made it easier for marketers to engage customers at the various stages of their journey using content marketing. That’s one of the main reasons that 88% of B2B marketers are using custom content marketing, which is up a whopping 86% from 2015.
The Buyer's Journey was first described in 1968, long before the internet, and was perceived as a linear process. However, today’s customers are sophisticated, savvy consumers who do their research and the internet has made it very easy to access a wide range of information, so these stages are not so cut and dried and it is why we need to be customer-centric in our inbound marketing efforts, with consistent and current relevant content.
Each stage of the inbound buyer’s journey requires unique content types that range from website pages and blog articles to downloadable offers and video demonstrations. So the new Buyer's journey takes place online and inbound marketers have a golden opportunity to go the extra mile by helping them reach a decision with custom content that will attract and delight the potential buyer.
The three basic stages of the Inbound Buyer's Journey are Awareness, Consideration, and Decision.
Inbound marketing is designed to help prospects discover your business in the early stages of the Buyer’s Journey and to educate them on the benefits of your solution for them, all while building trust throughout the process.
Although inbound marketing is the preferred method and considered to be more successful due to its not only holistic but an empathic approach, outbound marketing, albeit marketer centric, still has a place, and to determine which one suits your purpose, you need to consider your specific business, audience, and marketing objectives.
One of the biggest advantages of inbound marketing and what gives it substance is that it focuses on providing value for prospects. It’s educational and in some cases non-promotional and as inbound marketing aligns with the Buyer's Journey, it builds a relationship between your prospects and brand and is not seen as an annoying interruption. Rather it helps the buyer as they are already researching and obviously ready to buy.
Another major strength of inbound marketing is the long term return on investment (ROI) Whether it be sweat equity or money that you’ve invested, this strategy tends to have slower results for the first few months, however, those initial stages are necessary to build your digital marketing assets. It allows you to build your presence online and rank higher in the search engines.
Eventually, the value of those assets will increase and your outlay to maintain or improve will be less. Digital assets like blog articles and perpetual choice offers can continue to generate leads years after they were originally created without costing an extra cent.
The biggest strength of outbound marketing is its ability to get in front of a large number of people quickly and build awareness. When it’s done correctly, you can launch an outbound marketing campaign, get seen by millions, and have new customers within a few weeks, but the results usually depend on the amount of money you invest.
The more you spend, the more results you get and when you stop investing, the results diminish. With outbound marketing, you don’t accumulate many tangible, long-term assets that continue to generate leads as you do with Inbound marketing. Plus, these days, outbound is generally more disliked by the consumer.
Having said that, there are businesses that have found great success by using inbound or outbound exclusively. There are many that have utilized both consecutively and have had tremendous results. Your marketing strategy really depends on your market, your type of buyer, and your goals.
What are you trying to achieve? Do you want to build brand awareness? Drive traffic? How many customers are you aiming to get and what’s your timeline for that goal?
Inbound marketing is the best long-term strategy, however, it will take time and probably won’t dramatically increase business in the first few months.
Outbound marketing, on the other hand, can help you get customers in the door quickly, but it comes with diminishing returns.
Ideally, the best strategy is to combine a little of both, by taking an inbound approach to both, using outbound for brand awareness, following up with inbound for relationship, and brand-building.
This means you are measuring results accurately and you’re aiming for long-term brand-building alongside short-term growth.
It’s important to consider how the tactics you deploy will affect your brand’s image. Launching an aggressive cold-calling campaign or obnoxiously posting fruitless or misleading advertisements too much on peoples’ newsfeeds may get a few sales, but how will that affect your reputation long-term?
You only want to use marketing tactics that your brand can be proud of and that your customers would approve of if they knew how you executed them. More often than not, the truth comes out and it’s incredibly difficult to overcome a bad reputation.
Here at Markethive, we believe in an inbound-focused approach that also uses outbound marketing when appropriate. This means using outbound channels like the Banner program where you can purchase banner impressions from our Banner Impressions Exchange. Your banners are displayed internally at Markethive and externally on numerous domains.
This will successfully get your business in front of potential buyers, then by using Markethive’s inbound tools you will be focusing more on assisting with the buyer’s journey rather than selling upfront. This works because people are more likely to engage in a brand that helps them understand the buying process, instead of simply asking for their money.
Markethive has been in the Inbound Marketing business for 25 years and is an ever-evolving platform. Now integrated with Blockchain technology and cryptocurrency as of 2018, it’s certainly keeping up with the changes and advances the marketing realm is experiencing with many still stuck in the old school ways.
Markethive is always evolving and right now in the process of building a new engineering team to take its funnels (Pagemaker System) integrated into its landing pages which are groups or otherwise known as Storefronts. A self-replicating system will be added to these pages and aligning autoresponders, along with assignment rotators. This makes it Turnkey for members to just walk in and gain great results of a powerful inbound marketing campaign, utilizing another unique feature within this system — the CO-OP engine.
Markethive delivers a proven Inbound Marketing platform outfitted with email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, ecommerce, and SEO which is designed to build a large loyal long-term customer base. The benefits of these systems are to “attract”, “convert”. “close” and “delight” an individual on the buyers’ journey.
This next-generation platform also has multiple commerce platforms, digital media sites, along a social network bringing together a community of aspiring entrepreneurs and marketers evoking a collaborative mindset. Above all its other benefits, Markethive is a concept and a vision with a focus on providing a universal income for all and being built on the blockchain allows Markethive to pay its members for all activity, regardless if you’re a free member or upgrade to one of our loyalty programs or memberships.
We believe sharing our resources with you as you build your business and seek to reach your goals, benefits all of us. We welcome all to our collaborative world and ecosystem for the Entrepreneur, Markethive, the Market Network, built for you, by you, and with you.
To join Markethive for FREE click on the banner image below:
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
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Once you actually start, you will realise that blogging has the ability to improve your language and communication skills (especially if you are blogging in a language that is not your mother tongue). This happens automatically as you start reading and researching your post topics.
The more you write the more you'll find yourself checking for grammatical and spelling errors and trying to get the message across more effectively. You also learn how to entertain and perhaps even coax readers through your writing.
Sidebar: To help with this you can try Grammarly. Grammarly is free and it helps ensure everything you type is easy to read, effective, and mistake-free. Grammarly also has browser extensions for Chrome, Safari and Firefox.
Blogging also gets you connected to a range of new people from various countries, with different cultures and backgrounds. Who knows, you may even form relationships if you communicate with them through the comments section.
It is really quite exciting watching more and more people subscribe to your blog, post comments, ask questions and just start interacting with you and other members. As you get good responses to your posts it will positively impact your self-esteem which will consequently improve your life.
Stay tuned for Part 5!
Melody Christie
Where life takes me..
Click here to start blogging & connecting with amazing people from all over the world!
There are many ways people earn from blogging and you could too. Whilst it may take time to build a following and start earning a regular income from blogging, it is possible. Here are a few ways you can start.
1) Affiliate Programs
There are countless affiliates programs online and many of them provide you with marketing collateral like banners, images and unique referral links. If you write a post that is related to that affiliate program, you can easily add your affiliate links within the article itself.
Alternatively, you can also add a banner at the beginning or end of your blog (similar to what I done here for Markethive).
You can also check out the Blog Posts section on my "Hacking Travel" Group to see how I've incorporated Amazon product links there and how you can do something similar.
2) Banner Advertising
Once your blog has a regular flow of visitors and you have the stats to show this, you can sell advertising space and invite companies with complementing products or services to buy a spot.
For instance, if your blog is about parenting you could invite companies that sell educational games or other children related items to buy an ad spot.
If your blog is about places to visit in Colorado, for example, you can make a deal with your favourite local bakery and invite them to buy an ad spot or tell them you will advertise their bakery for free if they can give your readers a free croissant or coffee every Tuesday, or something like that.
3) CPC / PPC / CPM Ads
Cost per click (also called pay per click) ads are usually banners that can be placed within your blog content or in the sidebar. Each time a reader clicks on the ad, you are paid for that click. Your reader does not actually have to buy anything from the advertiser. They only need to click the ad.
CPM Ads (“cost per 1,000 impressions,”) on the other hand are ads that pay you a fixed amount of money based on how many people view your ad. This is great if you have a high traffic blog.
One of the most popular networks that provide this type of advertising is Google AdSense. Many bloggers employ this method because they do not need to contact any advertisers as Google takes care of all that.
You only need to place the banner on your site and Google will determine what ads are relevant to your content. When your viewers click on the ads, you will get paid by Google. That's it.
Of course, Google is not the only company to offer this type of advertising. There are other companies such as Infolinks.com and Media.net, that you can check out.
It is worth mentioning that you will not earn a large amount right of the bat, but as you continue blogging, creating a brand for yourself and establishing yourself as an expert, you will start to see the money come in.
4) Paid to Blog
Finally, there is a platform that actually pays you to blog. It's called Markethive. I personally prefer this method because my earnings are not solely dependant on anyone clicking my affiliate links or banners or ads. In addition, it allows me to earn with my very first blog post. Very few platforms in this world give you that opportunity. Plus they pay you in cryptocurrency!
Of course, my hope is that my readers find the content I provide helpful and useful and so they follow through to purchase whatever they need to through my links but knowing that I'm earning just for blogging, is nothing short of awesome! Want to start earning for every blog post? Click here.
Stay tuned for Part 4!
Melody Christie
Where life takes me..
Click here to start your free Markethive account in 1 minute flat!
Think about it, how many times have you desperately Googled for something and then found the answer you were looking for in a blog post?
In the same way, if you choose to blog on a topic you have some experience with, you could very well provide the answers to questions many people are searching for.
For instance, if you're an Entrepreneur, you could offer advice to others who are considering becoming one, talk about the things to look out for when choosing a business, potential pitfalls, the need to commit and spend at least a little time each day working on their project and such.
Or if you are a foodie (yes, it's a thing now), you could tell people where all the best restaurants, cafes and eateries are, the best time to visit to avoid standing around waiting for a table, etc.
Think of it as helping people. Put yourself in their shoes and consider;
– what they are searching for
– what they need help with
– what you already know
– what you are good at
– how you can help them
It's heartwarming going through the reader's comments knowing your post has helped someone.. even if it's a seemingly small thing like how to re-open a browser tab they've closed prematurely 🙂 (<– this was not a blog post but it was one of my early shares and the response was just great)
If you would like to test your blogging skills, Markethive is a free platform that provides you with everything you need to do just that. Plus it comes with a community of supportive Entrepreneurs who are happy to guide you along the way… and the icing on the cake? You get paid for every post you make! What else could you ask for?
Click here to start your free Markethive account in 1 minute flat!
Melody Christie
Where life takes me..