How to Target the Right People with Mobile Marketing
Everywhere you go, you can see someone using their cell phone. Many times they are not using it to talk, but to search the Internet, downloading an application or accessing a social networking site. Why not use that knowledge to grow your business? Here are some mobile marketing tips that are sure to get you going.
If you operate an off line business like a restaurant, small store, or any other local location, make sure that you are emphasizing your location in your mobile marketing. Businesses like these have a much larger niche market, and someone just driving in the area for a while might love to stop in and grab a bite to eat.
Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.
Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.
Get training. Many vendors actually offer training programs on how to safely and properly run a mobile marketing campaign. These people will educate you on everything from how often to send out deals and messages, to the regulations you will need to follow while your program is ongoing. Take advantage of this.
Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.
Make a social marketing policy. Every business should have policies to help dictate proper behavior, and mobile marketing is no different. You should make sure that every member of your company is aware of and understands that policy, and take steps to ensure that it will be followed in any event.
Remember that mobile marketing landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.
Make it easy for one recipient of your mobile marketing ad to send it and they probably will! Prior to publishing your promotions, make certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
You realize how many people are using cell phones, blackberries, or any type of mobile device and how much you can use that to help your business grow. Apply all the advice that you have learned in this article to really make your business launch quickly to the next level.
Ida Mae Boyd
Contributor
Alan Zibluk Market Hive Founding Member — http://markethive.com/alzibluk