Category Archives: Markethive

Keyword Research, How to Select Keywords

Keyword Research
How to Select Keywords

The first and most important search engine optimization step is keyword research. What is keyword research? Simply put, it's figuring out what people might search for in order to find what your website offers — what keyword topics best identify your website content. In this step of our SEO tutorial, you learn the basics of how to do keyword research, try out some free keyword research tools, and start your SEO plan of attack!

Getting Started with SEO Keyword Research

The first task is simply brainstorming. Ask yourself some basic questions to select keywords that might make good targets for search engine optimization, like:

  • What is your website content about?
  • What would you ask a search engine to find what your website offers?
  • What do you think other searchers would ask for?
  • What are your most popular pages/items about?

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. When doing keyword research for SEO, you want to discover what real people in your target audience would call what your site offers.

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." This initial list will be expanded upon and refined in the next few steps, but start with the logical keywords.

Find Keywords People Already Use for Your Business

If your site is already live, you may have hidden keyword gold just waiting to be dug up.

  • A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Looking at these queries primarily helps you improve usability (since it reveals what people want to see, what website content may be missing, and where your site navigation is weak). But you may also find nuggets of keyword gold, useful phrases that people search for. Add those to your list.
  • You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Particularly useful is the Search Analytics report; when you look at it by Queries, you can see what key search terms are bringing up your web pages in Google searches. Google also uses Search Console to notify you of errors or penalties, and you'll need the diagnostic SEO tools offered there to keep your site in good health. So don't miss out. (Here's how to set up Google Search Console.)
  • Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Also check social media sites like Facebook and Twitter to read what your community has said, and search for your primary keywords to discover how people are currently talking about your products, services or subjects.

Get Keyword Suggestions

Take advantage of free keyword research tools to find additional keywords. Our Keyword Suggestion Tool below shows you keyword ideas that are related to any seed word you enter. Type in one word or phrase at a time. The resulting suggestions come from actual search query data, so select the keywords that match your website content and add them to your growing keyword research list.

What the Keyword Data Tells You

With our tool, you can see keyword suggestions with data on the average click-through rate (CTR) and cost per click (CPC) for advertisers bidding on that keyword. It also reveals how many web pages contain those words in their Title tag (not necessarily as an exact phrase) under AllInTitle. These metrics indicate how competitive a keyword phrase may be.

You can also see an Activity column, which shows the approximate number of monthly searches for that keyword (also known as "search volume"). CAUTION: Don't get greedy looking at keyword activity counts. Record this statistic with the keyword in your spreadsheet. But keep in mind that a keyword's search volume should not overly influence your choices, especially at this point. You want to select keywords only if they reflect what your website is truly about. Going after high-volume keywords that don't relate to the rest of your content would be deceptive and even punishable as spam.

 

 

How Should You Use Search Activity Data?

Search volumes do cast light on your keyword research. They reveal what people actually call things, and they help you prioritize similar keyword phrases.

For instance, a retail site might choose to use "rolling backpacks for kids" (1,600 monthly searches) rather than "wheeled backpacks for kids" (320 monthly searches) because the first keyword phrase gets searched 5 times more often. However, that retailer should not pin its hopes on ranking for the broad term "backpacks," no matter how attractive that word's sky-high search volume looks.

The moral: Don't be tempted by the huge numbers for broad keywords. With enough time and effort, you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy.

Chuck Reynolds
Contributor

Alan Zibluk Markethive Founding Member

Bitcoin Apps You Need to Know About

Bitcoin Apps You Need to Know About

If you are a bitcoin enthusiast, there are a few bitcoin apps you need to know about, as they might come in handy. Whether you want to earn a few free satoshis playing games in your free time, or whether you want to constantly keep track of bitcoin’s price, there is an app out there that will take care of your needs. Here are a few examples:

Cryptonator

This free app allows you to check conversion rates for over 500 different cryptocurrencies, in over 40 different exchanges. Essentially, Cryptonator makes it easy for users to find out how much cryptocurrencies people own are worth.

It also includes a portfolio tool that allows users to see how their selected coins perform over a specific period of time, as well a “winners & losers” section that show which coins are doing good, and which aren’t.

Bitcoin Ticker Widget

Bitcoin Ticker Widget is exactly what it sounds like it is: a widget that gives you bitcoin’s price directly on your home screen. Widgets with the price of other cryptocurrencies can also be set up, showing conversion rates for a few different fiat currencies. The prices shown in the widgets are taken from some of the world’s top cryptocurrency exchanges, such as BTCC and Bitstamp.

 Blockchain Game

If you want to introduce someone to bitcoin, you need to show them this game. Not only will it give you context to explain what blockchain technology is, but it will also help the other person earn a few satoshis and start playing around with bitcoin before they get serious about it. The game itself is pretty entertaining, and killing free time while earning bitcoin makes it a lot more enjoyable.

Bitcoin Map

Bitcoin Map is a free app you can install on your smartphone that shows you where you can spend your bitcoins. This way you will be able to know whether the local burger joint accepts bitcoin or not. Even if you know every brick-and-mortar store accepting bitcoins in your area, the app may still come in handy when you decide to go for a road trip. There are other Bitcoin map apps out there, but most of them only give you the location of bitcoin ATMs, not actual brick-and-mortar stores accepting the cryptocurrency.

Blockfolio

Blockfolio is a free financial app aimed at cryptocurrency enthusiasts. Not only does it show price information for bitcoin and over 800 altcoins, it can be set to send the user a notification whenever a specific currency reaches a price threshold. Moreover, as if that insane number of altcoins wasn’t enough, it also features over 30 different fiat currencies so it can reach a global audience.

zTrader

zTrader is the trading client app every cryptocurrency trader needs. It features information from most major exchanges and can show in-depth analysis on different currencies, giving the user a great market overview. The app is pretty complex and gives users tons of information that can, at first, be overwhelming. It will, however, make traders’ lives easier. The app features secure, encrypted storage of API keys, and even though it’s free to download, there is also a pro version.

Chuck Reynolds
Contributor

 

Alan Zibluk Markethive Founding Member

Cryptocurrency Enthusiast Succesfully Mines Bitcoin on a 1985 NES Console

Cryptocurrency Enthusiast Succesfully Mines Bitcoin on a 1985 NES Console

People have tried to mine bitcoin on a wide variety of devices in the past. Due to the evolution of mining hardware, most of the older devices have become obsolete for this type of purpose. That hasn’t kept users from getting creative, though, as one person has successfully created mining software for a 1985 NES. Quite an intriguing project, although it won’t make anyone rich overnight.

RetroMiner Mines Bitcoin On An NES

Although it may sound unlikely to mine bitcoin on an NES gaming system, it is certainly possible to do so. What started out as an offhanded challenge quickly turned into an intriguing project for the person who developed RetroMiner. Not everyone may see the benefit of this project, though, as it is unlikely the NES is even capable of mining bitcoin at any more than laughable speeds.

Most people do not understand the concept of bitcoin mining. Since it takes dedicated expensive hardware to perform this process efficiently these days, mining bitcoin makes little sense. Showcasing how this process works on a device most people are comfortable with, however, may sway a few people’s minds in the process. Then again, it is unlikely anyone will try to mimic mining bitcoin on a 1985 NES, though.

To put this into perspective, mining bitcoin on an 8-bit game console involves a lot more work than one would assume. Bitcoin mining is a very resource-intensive process and the 1985 NES is not a top-notch machine by any means. For its time, it was revolutionary in every way possible, but things have evolved a lot over the past 32 years. Then again, it is nifty to see someone actively mine bitcoin on such a device, albeit it may not generate any coins in the process.

The NES is not equipped to communicate with the live bitcoin network, or performing SHA-256 hashing. Communication with the bitcoin network proved to be pretty easy to implement once a custom bitcoin version was compiled. Keep in mind this involves using a Raspberry Pi as a proprietary device, though. More detailed instructions on the software involved can be found on the Retrominer website

SHA-256 hashing requires multiple 32-bit operations to take place. The NES, however, can only perform 8-bit tasks, which seemingly makes it incompatible. However, it was possible to create an open implementation of SHA256 that works just fine with 8-bit hardware. The custom ROM including the SHA256 algorithm is sent to the NES through the Raspberry Pi, though. However, in the end, the 8-bit game console is more than capable of doing its job, albeit no one should expect any miracles.

Interestingly enough, the person responsible for the Retrominer project feels there is still a lot of room for future improvements. At the same time, none of these improvements will turn 32-year-old hardware into a money making machine by any means. Eventually, the goal is to move more parts of the mining process to the NES, rather than passing through a Raspberry Pi first. All things considered, this is quite an amazing project, that goes to show old game consoles can be repurposed for other tasks with a bit of tinkering.

Chuck Reynolds
Contributor

Alan Zibluk Markethive Founding Member

Bitcoin as Trend Setter: Warren Buffett on Why Money Management is Expensive & Inefficient

Bitcoin as Trend Setter:

Warren Buffett on Why Money Management is
Expensive & Inefficient

 

Increasing ambiguity in the structure of the financial industry and rapidly changing trends in investing are bringing more attention towards Bitcoin, the digital currency which traders and investors are using to avoid economic instability and financial uncertainty. Both financial and technology corporations are also actively investigating the potential of Bitcoin’s underlying technology – the Blockchain – in creating a secure, efficient, transparent and cross-sector platform for the settlement of transactions and assets.

However, still, the vast majority of investors and traders are eying potential investments in Bitcoin, possibly through fully regulated and liquid financial instruments such as the Winklevoss twins’ Bitcoin ETF. As Cointelegraph reported, the March 11 approval of the Winklevoss twins’ COIN ETF is nearing and analysts are quite optimistic towards its approval. Once approved, the ETF will open a new market for Bitcoin, encouraging hedge funds and large-scale investment firms to enter.

Warren Buffett says investors always try to beat market,
Bitcoin is a trend setter

Warren Buffett, a prominent American investor with a net worth of $76.1 bln, recently wrote to the shareholders of Berkshire Hathaway in his annual letter that wealthy investors should be able to afford superior financial services. In the letter, Buffett also mentioned that investors and traders are always trying to beat the market, as breaking the trend and investing in innovative companies often lead to the highest profit margins. Buffett himself is known be an early investor in some of the most wildly successful conglomerates, most notably the $183.7 bln beverages company The Coca-Cola Co.

To beat the market and make profitable investments, a high level of risk is involved. More to that, financial managers, investors, and hedge funds maintain a massive portfolio of investments that require immense labor. Thus, hedge funds and investment firms have been charging high fees to their clients for managing their funds. This trend, which has sustained its stability for decades, is starting to change. Hedge fund managers like Paul Tudor Jones, who was known to the financial industry for charging some of the highest fees to his clients, have been continuously decreasing fees over the past few years.

Why Bitcoin matters
and money management will continue to see declining fees

Essentially, the decline of money management fees and the sense of urgency of hedge funds managers all boil down to acknowledging new trends in the market. Over the past few years, Bitcoin has consistently been the top performing currency and assets across all markets and industries across the world. In fact, many mainstream investors, traders, and analysts in early 2017 recognized Bitcoin as the best performing asset and currency throughout 2016, offering extensive media coverage and comprehensive review of Bitcoin as an investment. As a result, Bitcoin’s market cap is continuing to reach new all-time highs.

In the near future, investors will be left with two choices: leave their money with expensive and inefficient hedge funds or invest in emerging assets or currencies like Bitcoin. The choice to invest in Bitcoin will be readily available once the Winklevoss twins’ ETF is approved.

Second Blockchain Academy Launched in Kerala, India

Kerala is to become the second Indian state to get its own Blockchain academy in a joint scheme between the Indian Institute of Information Technology and Management-Kerala, hereinafter IIITM-K and international learning and business development platform Blockchain Education Network, hereinafter BEN. The initiative was announced a recent Blockchain workshop held by the IIITM-K in Kerala’s capital Thiruvananthapuram, with director Dr. Rajasree MS confident of its potential. “Banking, health care [sic], and governance are the three major avenues where Blockchains [sic] will find applications,” he said quoted by Indian Express Sunday.

Professor S Rajeev, a consultant at Maker Village, a subsidiary incubator run by IIITM-K, added that “Blockchain [sic] technology, which leverages the idea of a distributed and decentralized ledger, will open up new avenues both in the software and hardware sectors.” The focus of such ‘academies’ in both Kerala and pioneer Bangalore remains somewhat vague but points to a desire to understand the impact of technology on various spheres of the economy. At the same time, India’s central bank last week suggested Blockchain becoming mainstream was a “pipe dream” and that such technology could only gain popular acceptance with the endorsement of authorities.

Chuck Reynolds
Contributor

 

Alan Zibluk Markethive Founding Member

A little cooperation goes a long way

I like this story I read on LinkedIn. 

"A father left 17 ducks as asset for his Three Sons. When the Father passed away, his sons opened up the will.

The Will of the Father stated that the Eldest son should get Half of 17 ducks, The Middle Son should be given 1/3rd of 17 ducks, Youngest Son should be given 1/9th of the 17 ducks. 

As it is not possible to divide 17 into half or 17 by 3 or 17 by 9, the sons started to fight with each other. So, they decided to go to a wise man who lives in a cave. 

The wise man listened patiently about the Will. The wise man, after giving this thought, brought one duck of his own & added the same to 17. That increased the total to 18 ducks. 

Now, he started reading the deceased father’s will. Half of 18 = 9. So he gave 9 ducks to the eldest son. 1/3rd of 18 = 6. So he gave 6 ducks to the middle son. 1/9th of 18 = 2. 

So he gave 2 ducks to the youngest son. Now add this up : 9 + 6 + 2 = 17 & This leaves 1 duck which the wise man took back.

MORAL : The attitude of negotiation & problem solving is to find the 18th duck i.e. the common ground. Once a person is able to find the common ground, the issue is resolved. 

It is difficult at times. To reach a solution, the first step is to believe that there is a solution. If we think that there is no solution, we won’t be able to reach any"

If you would like to see how Markethive can solve your marketing problems, login here.  —-> Markethive

Markethive is always completely free and your best social network for entrepreneurs.

Thanks to 

Akella Gourisankar

Akella Gourisankar  for this information

 

Alan Zibluk Markethive Founding Member

Lighthouse Park – My Instagram Picture is featured

I took this picture on Monday February 20, 2017. It was Presidents Day. It was a warm enough day to drive to Lighthouse Park in New Haven, Connecticut.

My fiance and I have a friendly competition on getting our pictures featured by Instagram User newhavenista. This made my night.



All the best,

Alan
Alan Zibluk
http://alzibluk.com/

Alan Zibluk Markethive Founding Member

Marshalls over Nordstrom any day

Nordstrom has made news lately.  Some people are boycotting it.  Truthfully it is too rich for my blood.  I do my clothes shopping at Marshalls and Goodwill.  I read the blog post below which makes me want to go back sooner than I need to.

Original Blog Post at http://www.alz.org/marshalls.asp

Marshalls, one of the nation’s leading off-price retailers, joins the Association for the fifth consecutive year in the fight to end Alzheimer’s. Shoppers who visit Marshalls stores nationwide from March 5 – 18 have the opportunity to donate to the Alzheimer’s Association at checkout.

The Association appreciates the continued support from Marshalls. The campaign is part of a larger commitment by the organization which has raised awareness and funds to support our vision for a world without Alzheimer's Disease® since 2011.

*From March 5 to March 18, 2017, 100% of donations made at checkout will go to the Alzheimer’s Association.

Alan
Alan Zibluk
http://www.alzheimers-united.net/

Alan Zibluk Markethive Founding Member

Alzheimer’s Awareness on Instagram

This had me in tears today.

Alan
Alan Zibluk
http://www.alzheimers-united.net/

Alan Zibluk Markethive Founding Member

LinkedIn Overview Training

This is the page where the LinkedIn overview training I promised is located.

Enjoy, and please do not hesitate to message me or contact me on Skype at j.lomb if you have any questions about LinkedIn, or marketing using LinkedIn and Markethive.

Click Here —–> LinkedIn Overview Training
 

Thanks again, all the best.

 

John Lombaerde

 

Alan Zibluk Markethive Founding Member

The Many Ways You Can Book Your Travels Using Bitcoin

 

You can also earn Bitcoin and have them traded for you on auto pilot. Thomas Prendergast and myself are rolliing out a massive marketing effort to build a huge team. You can join the link

HERE https://office.tradecoinclub.com/register/ICOREY Do not drag your feet and miss out on very important placement on our team

Many bitcoiners like to travel. In 2017 there are ways for people to use their bitcoins to book flights, car rentals, and hotels. Indeed, there are many options available to purchase any travel amenities imaginable without having to convert bitcoin to fiat.

Also read: Here Are Four Bitcoin Exchanges That Require Very Little Identity Verification

Traveling the World With Bitcoin

Did you know there are quite a few options out there to pay for flights and travel accommodations with Bitcoin? In fact, everyone’s favorite cryptocurrency can pay for plane tickets, purchase a rental car, and book lodging in cities across the globe. Over the past few years, a good handful of travel companies have embraced Bitcoin, thus enabling people to visit worldwide destinations on the decentralized currency.

Cheapair

Cheapair.com is well-known in the cryptocurrency community for offering affordable flights for Bitcoin. The California-based company introduced Bitcoin support in 2013. Cheapair believes it was one of the first travel firms to accept the digital currency for payment processing.

“We will do whatever it takes to make travel buying easier and give Cheapair customers more options,” said Jeff Klee, CEO of Cheapair at the time. “We’re intrigued by the growing Bitcoin phenomenon, and we are happy to provide Bitcoin users an easy, secure way to book flights.”

The platform’s interface is pretty straightforward and operates like any other online travel service. Users can book flights to anywhere in the world from most airports and major airline services. Cheapair can also provide hotel accommodations and car rentals for trips as well. All of these services can be purchased with bitcoin immediately by using the company’s shopping cart portal.

BTCTrip

BTCTrip believes it is “the travel agency for the cryptocurrency community.” The New York-based company, founded in 2013 by Yamil Alis and Martin Fernandez, enables users to pay with bitcoin for travel needs. Currently, the service offers flight and hotel accommodations, covering many destinations worldwide. The user interface is fairly simple, allowing users to fill out where they would like to travel, followed by departure and return dates. The travel company also accepts Dogecoin and Litecoin payments.

Expedia

 

Expedia is probably one of the most popular online travel agencies and has been around since 1996. The full-service travel giant announced it would accept bitcoin back in June 2014. The announcement pleased the cryptocurrency community, as it meant a degree of mainstream acceptance. The company partnered with Coinbase to facilitate bitcoin purchases for flight and travel accommodations.

Fred Ehrsam, co-founder of Coinbase, explained that “By accepting bitcoin as a form of payment, Expedia is giving a wider community of users the opportunity to book hotels from their site’s inventory of properties all around the world quickly and easily.”

Expedia users simply choose a flight, hotel or car rental using the company’s online platform, and proceed to pay with bitcoin at checkout. Expedia does have a separate terms and conditions page specifically for bitcoin purchases. The site explains how Coinbase facilitates the payment, tells its customers about miner fees, and how bitcoin transactions are irreversible.

More Flights for Bitcoin

There are other companies that offer airline tickets for bitcoin payments. If you are planning to travel around the European mainland a company called Abitsky offers discounted flights and travel accommodations for travelers paying with bitcoin. Destinia is another company that offers trip amenities for destinations all around the world using cryptocurrency payments. Destinia recently said it would rather “build bridges than walls”, speaking out in opposition to Donald Trump’s immigration statements. The travel agency is offering a 5 percent discount for those traveling from Mexico to the U.S.

Another full-service travel agency that accepts bitcoin payments is Fluege.com, which offers flights, hotels, and car rentals worldwide. Furthermore, the well-known airline service Airbaltic has offered alternative payment choices, such as bitcoin for flights, since 2014. The well-known airline takes passengers to many Baltic state destinations, and the company can be found at many local airports worldwide.

While planning a trip can be frustrating, finding a travel agency that accepts Bitcoin is pretty easy.

Have you ever used any of these companies to purchase travel arrangements with bitcoin? Let us know in the comments below.


Images courtesy of Shutterstock, Pixabay, BTCTrip, Expedia, and Cheapair.


Whether you’re a beginner or a long-time bitcoin player, there’s always something interesting going on in the bitcoin.com Forums. We are proud free speech advocates, and no matter what your opinion on bitcoin we guarantee it’ll be seen and heard here. We don’t censor.

Chris Corey CMO Markethive Inc

http:// https://office.tradecoinclub.com/register/ICOREY

 

 

By Jamie Redman –

 

February 15, 2017

 

Alan Zibluk Markethive Founding Member